Selling Courses
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This is a presentation for #iMoot2010 given first live at 2:30 PM PST on February 4th.
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Selling Courses
- 2. Selling Courses in Or as I like to call it, “ my job”
- 8. The structure im oo t 2010 Joseph Thibault
- 11. Image of course description (not logged in)
- 12. Case 1 - im oo t 2010 Joseph Thibault
- 18. Image of category page.
- 19. Case 2 - im oo t 2010 Joseph Thibault
- 28. Course 1 Course 2 Course 3 META COURSES CHILD COURSES Course Series $$$ Course 1 $ Course 2 $ Course 3 $ im oo t 2010 Joseph Thibault
- 37. Lessons Learned – eval. summary im oo t 2010 Joseph Thibault
- 40. Questions? Contact info: [email_address] 802-735-2066 im oo t 2010 Joseph Thibault
Notas del editor
- Loads of man hours and design time.
- Can see all the modifiers on one page, can also access contact information if you have registration issues.
- Heavily modified (stay on GC’s site.)
- Multiple dates for courses (after all they have a start and end date). My boss claims that open ended courses (rolling admission) had a much higher drop out rate (so we run courses just like a college would, though following a shorter time frame)
- Note that the main topic area (summary) has the same info in ALL courses. Weekly outline Facilitated Discussion forums are active Presentations with audio No meeting times Mostly qualitative assessment graded by the facilitator
- Courses are updated Facilitator quality trumps content quality daily, on the fly.
- No staff to keep this up. It was all made using MS Paint, and WP.
- Get students to the course descriptions as soon as possible Downsides is that we can’t run multiple course dates (but that’s ok because by design we didn’t want to) Meta courses allows us to offer a Strand special (buy access to 10 courses at once)
- Standard payment gateway (no modifications)
- 1-2 hours per module/course Totally self paced (we don’t even use discussion forums)
- Consistency
- Students contact us with issues, contact information is displayed in every course. As are the tech requirements and a tutorials (youtube)
- Medinails: 1-2 emails a month mostly concerned with unconfirmed accounts Story about enrollment duration. GC: daily support, broken links, presentations not working, facilitator issues (not knowing how to use Moodle: news forum, hidden resources, gradebook issues) Student’s first online experience, story about the educated luddite and jargon. Bug fixes, migrating systems (links breaking, bad Moodle versions (1.9.4 beta Ugggggh)
- Tutorials are probably 50% of “bug fixes”. Meaning that most support issues and “bugs” in courses are actually misinterpretations of the system capabilities. We provide two tutorials on our site, and definitely the most valuable is the one for “students” It just covers the basics we require in courses (forums, uploads, etc.).
- there are a lot of pieces of information that students might never look at, but need to be there just in case. Refund info/policy Tech requirements (dial up probably isn’t going to cut it. IE6) Contact information – let them connect with you any time (it’s better than leaving a student to their own devices w/o getting answers)
- Get in the student shoes as frequently as possible and test everything. This doesn’t just mean “change your role”. Enroll as a student, try multiple testing environments, test on tech that you generally don’t use (IE, Windows, etc.)
- Course categories, etc. One medinails we use logos on the main course page to cue people in. On GC we use course categories. Both work well. If possible provide search too…
- Saves me a ton of time and effort (and probably has netted 10,000 dollars of additional sales for medinails – it’s easy and wouldn’t be possible without a custom plugin.
- Count the clicks to course enrollment. At one point 14. That was no good.
- Impatica What happens when authorpoint goes away?
- In layout specifically. If someone takes and likes a course, why would you want to give them a different experience if they come back?
- Evals have really changed how GC operates. For the better. Let’s me focus my time where it’s needed most.