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Johanes Chang
Country Head, LivingSocial Indonesia

Johanes Chang
Country Head, LivingSocial Indonesia
Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
Source: wearesocial.sg; 2014 Asia Pacific Digital Overview, January 2014
Source: eMarketer, Indonesia Online, March 2013
60-65
55-59
50-54
45-49

The older generation who knew internet
when they were an adult.
They often feel the need to always learn
to adapt with the new technologies.

40-44
35-39
30-34
25-29
20-24
15-19

12-15

Source: APJII, Profil Internet Indonesia, December 2012

The younger generation who born and
living in the internet era.
They tend to make trends in cyberspace.
.
Source: APJII, Profil Internet Indonesia, December 2012
Source: APJII, Profil Internet Indonesia, December 2012
Source: APJII, Profil Internet Indonesia, December 2012
92%
50%

SMARTPHONE NOTEBOOK

13%

83%
24%

TABLET

13%
6%

SMARTPHONE NOTEBOOK

5%

20%

SMARTPHONE NOTEBOOK

TABLET

8%
TABLET

14%

SMARTPHONE NOTEBOOK

9%

14%

24%

TABLET

10%

16%

SMARTPHONE NOTEBOOK

26%

TABLET

16%

11%
3%

SMARTPHONE NOTEBOOK

TABLET

2%
0%
SMARTPHONE NOTEBOOK

Source: APJII, Profil Internet Indonesia, December 2012; Itu, 2012; Androidcentral.com, 2013

16%

0%
TABLET

SMARTPHONE NOTEBOOK

2%

TABLET

5%

SMARTPHONE NOTEBOOK

0%
TABLET
< IDR 50
IDR 50 - 100
IDR 100 - 150
IDR 150 - 200
IDR 200 - 250
IDR 250 - 300
IDR 300 - 350
IDR 350 - 400
IDR 400 - 450
IDR 450 - 500
> IDR 500

(compared with other countries by pre-paid handset-based subscription with 500mb of data per month based on USD at Purchasing Power Parity)

Source: APJII, Profil Internet Indonesia, December 2012; Itu, 2012; Androidcentral.com, 2013
201
5
201
4
201
3
201
2
SMARTPHONE USERS

MOBILE PHONE USERS

Source: eMarketer, April 2012; IDC Indonesia via Jakarta Post, January 2013
Source: eMarketer, Indonesia Online, March 2013; MMA & Vserv Mobi. The Mobile Internet Consumer Inodnesia, 2013
Source: APJII, Profil Internet Indonesia, December 2012
Source: iNmOBI, Mobile Media Consumption-Indonesia; MMA & Vserv Mobi. The Mobile Internet Consumer Inodnesia, 2013
Source: iNmOBI, Mobile Media Consumption-Indonesia
2012

2013
% OF CHANGE

Source: eMarketer, January 2013

2014
B2C ECOMMERCE SALES

2015
2012

2013
% OF INTERNET USERS

Source: eMarketer, January 2013

2014
DIGITAL BUYERS

2015
Source: APJII, Profil Internet Indonesia, December 2012
Source: APJII, Profil Internet Indonesia, December 2012
70%
41%
30%
24%
15.0%

Source: Veritrans and DailySOcial, eCommerce in Indonesia, August 2012
“INDONESIAN CONSUMERS ARE
THROUGH
DIGITAL TECHNOLOGY.
REGARDLESS OF THEIR WEALTH LEVEL,
THEY
,
AND THEY ARE
.

Source: BCG, March 2013
Johanes Chang
Country Head, LivingSocial Indonesia
LOCAL
PRODUCT
TRAVEL
FEATURES
Johanes Chang
Country Head, LivingSocial Indonesia

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Profile of Johanes Chang Country Head of LivingSocial Indonesia

Notas del editor

  1. In 2000, onine population in Indonesia is only 2 MILLION. 36.35 x from 2000. In 2014, it is expected to have 15% growth from 72.7 MILLION to 83.6 MILLON.
  2. Most of Indonesian spend IDR 50.000 to IDR 100.000 per month for internet connection
  3. In 2000, onine population in Indonesia is only 2 MILLION. 36.35 x from 2000. In 2014, it is expected to have 15% growth from 72.7 MILLION to 83.6 MILLON.