1. Why an API?
Johannes Lundberg
twitter.com/johannesl
!
johannesl@46elks.com
46elks

2. Classic SaaS
BUSINESS TO BUSINESS
Money
Value
End-users Customers
SaaS
company
Money
Value
LTV > ACQUISITION COST = YOU WIN

4. Problems with SaaS
1. Solves a specific problem
2. Limited market
3. End-user responsibility

5. The API business
End-users Customers
API
business
Money
Tools
Money
Value?
Not knowing the value your customers will
create is the true power of an API business.

6. Not knowing the value your
customers will create is the
true power of an API business.
Johannes Lundberg - Exec I/O Mobile 2014

8. SaaS CTA - sign up

9. API CTA - understand

11. Characteristics of an API business
1. Community building, not sales
2. Requires long term commitment
3. Can be very low churn, high LTV
4. Often crucial for customers’ success

12. The essence of an API
Turning traditional complexity
into programatic simplicity.

13. 46elks
Telephony automation
Voice, SMS & MMS
for developers

14. Traditional way 46elks
• High hardware costs
• Big monthly fees
• Long term contracts
• Extensive development time
• Requires telecom skills
• No hardware needed
• No fixed costs
• No lengthy contracts
• Fast to integrate
• No special skills required

15. - Send & receive SMS
- Dynamic Voice call logic
- Real time phone number allocation
- MMS campaigns
…

16. Startup IVR concept
• Play menu sound file
• If 1, connect to sales
• If 2, connect to support

17. Startup IVR with 46elks
{
”ivr”: ”menu.mp3”,
”1”: { ”connect”: ”+123456” },
”2”: { ”connect”: ”+789123” }
}

18. 46elks
Can we solve
this problem?
Business Developer
Become a part of the Developer’s toolbox!

19. 47 520 developers

20. 2.6 million developers

21. Your API can win!
Johannes Lundberg
twitter.com/johannesl
!
johannesl@46elks.com