Gamification: Game based marketing, serious business
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Presentation that's actually an introduction to gamification and gives quite a few real world examples / case to show it's not theoretical, it's already here.
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Gamification: Game based marketing, serious business
- 1. GAMIFICATION Game Based Marketing, Serious Business 24 november 2011 C O P Y R I G H T 3 S I X T Y F I V E B . V.
- 2. Table of contents 1 Gamification? 2 Not new but different 3 Game mechanics 4 What you can do with it 5 Serious Business 6 Some pointers Kudos to @sethpriebatsch @dingstweets @mysticmobile @gamespacenl
- 3. Gam ifi cation
- 4. 1. Gamification TH E DECA D E OF GA M E S Social Layer: Last decade Connections Facebook’s Open Graph Construction is over Game Layer: Next decade Seth Priebatsch Influence & behaviour Chief Ninja No foundation SCVNGR Construction has just begun
- 5. 1. Gamification DE FINI TIO N The use of game-mechanics and game-thinking in order to create user engagement and solve problems.
- 7. 1. Gamification Y ES O R NO
- 8. 1. Gamification Y ES O R NO - but can be used for loyalty -
- 9. 1. Gamification Y ES O R NO YES!
- 10. 1. Gamification I T’ S ALL ABO UT D OPA M I NE Is released when we go from challenge to achievement
- 11. 1. Gamification Y ES O R NO It’s about positive rewards
- 12. 1. Gamification W HY DO P E OP L E P L AY ? Socializing Mastery Destress Fun
- 13. 1. Gamification TY PE S O F P L AY E R S Socializers Explorers Achievers Killers
- 14. 1. Gamification DE S IG N SO M E T H I N G I N T E R ES T I N G F O R E VE R YB O D Y Anything that can measured, can be gamified.
- 16. 1. Not New But Different R E MEM BE R T H E S E ? Spend more and get an upgrade Fly more and get an upgrade Master!
- 17. Game Mechanics
- 18. 3. Game Mechanics S OME EXAM P L E S Point systems Leaderboard / Achievements Level up
- 19. 3. Game Mechanics S OME EXAM P L E S Countdown Progression Badges / Stickers
- 20. 3. Game Mechanics S OME EXAM P L E S Community Collaboration
- 21. What can you do with it
- 22. 4. What you can do with it U S ER E NGA GE M E N T Maximize engagement
- 23. 4. What you can do with it U S ER E NGE GE M E N T 15 Million users and counting, 77% checks-in 30x per month
- 24. 4. What you can do with it U S ER E NGA GE M E N T Check in: Movies, music, games, books Earn stickers, points Follow friends Become guru!
- 25. 4. What you can do with it U S ER E NGA GE M E N T
- 26. 4. What you can do with it U S ER E NGA GE M E N T And you thought this was crazy!
- 27. 4. What you can do with it U S ER E NGA GE M E N T Publishing
- 28. 4. What you can do with it S OLVE P RO B L E M S Saving energy can be fun, competitive and social
- 29. 4. What you can do with it S OLVE P RO B L E M S Get people to vote. Not so far fetched
- 30. 4. What you can do with it S OLVE P RO B L E M S Do good. Stimulate charity. Help people.
- 31. serious business cases
- 32. 5. Serious Business S U CC ES LIE S I N M ULT I P L E G AME ME C H AN I C S It’s in the combination of game-mechanics that creates success. Seth Priebatsch Chief Ninja SCVNGR
- 33. 5. Serious Business G R OUP O N 2009: $100k 2010: $10M 2011: $2.6B
- 34. 5. Serious Business NIK E + Run against & with friends. Stay motivated. Nike facilitates.
- 35. 5. Serious Business DO N’T FO RGE T T H E D UT CH How to use in a campaign
- 36. 5. Serious Business DO N’T FO RGE T T H E D UT CH 1st gamified travel platform Fans + Locals + Visitors + Trade Stimulate quantity & quality Plakkers!
- 37. 3. Serious Businss P LA KK E RS
- 38. Some pointers
- 39. 6. Some Pointers 1 CHALLENGE VS ACHIEVEMENT 2 CAN YOU INTEGRATE POINTS? 3 THE LEVELS OF YOUR BUSINESS 4 YOU WILL BE GAMED! 5 DON’T STIMULATE SPAM 6 ONLY POSITIVE REWARDS 7 PROTOTYPE: DESIGN IS KEY (TEST)
- 40. 6. Some Pointers 1 CHALLENGE VS ACHIEVEMENT 2 CAN YOU INTEGRATE POINTS? 3 THE LEVELS OF YOUR BUSINESS 4 YOU WILL BE GAMED! 5 DON’T STIMULATE SPAM 6 ONLY POSITIVE REWARDS 7 PROTOTYPE: DESIGN IS KEY (TEST)
- 41. 6. Some Pointers 1 CHALLENGE VS ACHIEVEMENT 2 CAN YOU INTEGRATE POINTS? 3 THE LEVELS OF YOUR BUSINESS 4 YOU WILL BE GAMED! 5 DON’T STIMULATE SPAM 6 ONLY POSITIVE REWARDS 7 PROTOTYPE: DESIGN IS KEY (TEST)
- 42. 6. Some Pointers 1 CHALLENGE VS ACHIEVEMENT 2 CAN YOU INTEGRATE POINTS? 3 THE LEVELS OF YOUR BUSINESS 4 YOU WILL BE GAMED! 5 DON’T STIMULATE SPAM 6 ONLY POSITIVE REWARDS 7 PROTOTYPE: DESIGN IS KEY (TEST)
- 43. 6. Some Pointers 1 CHALLENGE VS ACHIEVEMENT 2 CAN YOU INTEGRATE POINTS? 3 THE LEVELS OF YOUR BUSINESS 4 YOU WILL BE GAMED! 5 DON’T STIMULATE SPAM 6 ONLY POSITIVE REWARDS 7 PROTOTYPE: DESIGN IS KEY (TEST)
- 44. 6. Some Pointers 1 CHALLENGE VS ACHIEVEMENT 2 CAN YOU INTEGRATE POINTS? 3 THE LEVELS OF YOUR BUSINESS 4 YOU WILL BE GAMED! 5 DON’T STIMULATE SPAM 6 ONLY POSITIVE REWARDS 7 PROTOTYPE: DESIGN IS KEY (TEST)
- 45. 6. Some Pointers 1 CHALLENGE VS ACHIEVEMENT 2 CAN YOU INTEGRATE POINTS? 3 THE LEVELS OF YOUR BUSINESS 4 YOU WILL BE GAMED! 5 DON’T STIMULATE SPAM 6 ONLY POSITIVE REWARDS 7 PROTOTYPE: DESIGN IS KEY (TEST)
- 46. 6. Some Pointers 1 CHALLENGE VS ACHIEVEMENT 2 CAN YOU INTEGRATE POINTS? 3 THE LEVELS OF YOUR BUSINESS 4 YOU WILL BE GAMED! 5 DON’T STIMULATE SPAM 6 ONLY POSITIVE REWARDS 7 PROTOTYPE: DESIGN IS KEY (TEST)
- 47. One more thing
- 48. There is no magic potion