This document summarizes the program for SXSW 2017. It discusses key trends like augmented intelligence, ubiquitous computing, voice first technologies, and how these trends will impact marketing. It also describes sessions on augmented intelligence, a fireside chat on advertising startups, and a presentation from LivingLens on augmented reality technologies. The document emphasizes that voice first interfaces will significantly change how people interact with technology over the next few years.

2. WELKOM

3. WELKOM
JOHN MEULEMANS
PART OF

4. #SXSWUPDATE
@WEARE3SIXTYFIVE
@J0HN

5. PROGRAMMA
SXSW & NEW DUTCH WAVE
KEY TRENDS 2017
FUTURE OF SEARCH
VOICE FIRST TECHNOLOGY IS GOING TO KILL MARKETING AS WE KNOW IT
- - - - - - - - - - - - - - - - - - - - - - - - - - -
AUGMENTED INTELLIGENCE IN THE DIGITAL ERA
FIRESIDE CHAT: ADFORMATIE: CAMARILLA / SENSIKS / TRYST ENERGY
STARTUPS 2017
LIVINGLENS BORREL

6. SXSW
& NEW DUTCH WAVE
DANNY FRIETMAN

7. WTF is

9. music
film
interacJve

10. sxsw interacJve
1 WEEK
40 LOCATIONS
1.400 SESSIONS
35.000 PEOPLE

13. 2017 Key Trends

14. a.i.

15. u.b.i.

18. biotech on the rise

20. vr / ar / mr

24. influencer markeJng

25. autonomous cars

26. self-driving car

27. free so^ware

28. watch your job

29. watch your job

30. creaJve a.i.

33. u.b.i.

34. personal touch

37. THE FUTURE OF SEARCH
ELLEN AKKERMAN
MICROSOFT SEARCH ADVERTISING

39. Voice-First Technology
Is Going To Kill MarkeJng As We Know It
John Meulemans

40. who’s using voice technology?
personally

41. and for business?

43. voice technology

44. voice first technology

47. voice technology

48. voice technology

49. who likes this?

50. small reminder

51. “ik heb geen mobiele telefoon nodig”

53. the future
it’s going to be great

54. success for 80k years

55. OK but seriously… why?

56. less screen-Jme would be nice

57. internet of things

58. a.i. gets beher

59. less errors

62. easy and fast

64. so it’s an interesJng market?

65. 2017 24,5M
2018 30%

66. aaaand we’re gekng emo

67. analyzing emoJon from voice

68. Understanding you beher
EmoJons from you and people around you
Capturing behaviour, purchases, locaJons
Less fricJon
Ephemeral feeling
Vanity

69. starts @ home
ecosystem
convenience
privacy

70. where are we going?

71. Hey ‘Puter

72. fitbit for your mind

73. “You always laugh a lot with X but haven’t seen
him in a while. Would you like me to schedule
some drinks together on Friday?”
Cheers! Your first beer is on Heineken…

74. “Your mood takes a hit whenever your
boss walks in… would you like
to work for someone else?”
I noJced some interesJng jobs on Monster!

75. “Your son really missed you last week.
Some quality Jme would be nice.
I noJced no meeJngs on next Thursday”
Would you like to see the baby panda in the zoo?

76. reconcile & prioriJze all your needs
Now is the Jme to think about
voice & personal assistants
compounding benefits
we #anthropomorphize

77. it’s about bonding

78. 26%

79. 26%

80. PAUZE

81. AUGMENTED INTELLIGENCE
IN THE DIGITAL ERA
MARIJE FERWERDA
IBM

83. FIRESIDE CHAT
CLAARTJE VOGEL, ADFORMATIE
CONSTANCE SCHOLTEN, CAMARILLA
JOHN TILLEMA, TRYST ENERGY
FRED GALSTAUN, SENSIKS

87. FIRESIDE CHAT
CLAARTJE VOGEL, ADFORMATIE
CONSTANCE SCHOLTEN, CAMARILLA
JOHN TILLEMA, TRYST ENERGY
FRED GALSTAUN, SENSIKS

89. STARTUPS 2017

90. LIVING LENS
CARL WONG
POWERED BY COLLIDER

94. GiropJc?

104. and the best quesJon is…

105. THANKS
SEE YOU NEXT YEAR
JOHN MEULEMANS
PART OF