Social media has enabled companies to become more competitive and provide better service by allowing them to connect with consumers on a global scale. It has revolutionized word-of-mouth marketing through the rise of blogging and user-generated content, with over 200 million blogs updated daily and 25% of search results for top brands linked to user content. Harnessing social media platforms like Facebook, YouTube, and Google+ is now critical for companies to promote their brand, interact with customers, and build trust on a large scale.