2. Homework – Day in Digital Life
• Netflix
• Social Media – catching on what you have missed (morning/night)
• Instagram, Snapchat, Facebook, Whatsapp, Facetime, Twitter
• Snapchat – adding to your ‘story’
• Health – using phone to count steps
• YouTube – makeup tutorials
• Watch TV (normally as a group or with family, unless it is Netflix)
3. What is primary research?
• Primary research is new research,
carried out to answer specific issues
or questions.
• It can involve
• Questionnaires
• Surveys
• Interviews with individuals or small
groups.
• Can you think of two advantages for using primary research?
4. What is secondary research?
• Secondary research makes use of
information previously
researched for other purposes
and publicly available.
• Can you think of two advantages for using secondary research?
5. What is qualitative research?
• Qualitative research is a type of
research that collects and works
with non-numerical data and
that seeks to interpret meaning
through the study of targeted
populations or places.
A focus group would be an example of a
qualitative research method.
6. What is quantitative research?
• Quantitative research uses
numerical data to identify large-
scale trends and employs statistics
to determine causal and correlative
relationships between variables
This chart on device access by BARB would be
a good example of quantitative research.
11. Task
• You need to find out what your age group thinks is the best film ever:
1. What primary research methods could you use?
2. What secondary research methods could you use?
3. What qualitative research methods could you use?
4. What quantitative research methods could you use?
