This document is a media kit for Club Solutions Magazine, which provides business solutions for health clubs. It aims to be the leading resource for industry leaders and clubs. The magazine has a circulation of over 23,000 readers, who are key decision makers for clubs. It provides editorial content covering relevant topics for the industry as well as advertising opportunities. Rates and specifications for advertising in the magazine are also included.

1. ™
THE #1 BUSINESS RESOURCE FOR THE HEALTH & FITNESS INDUSTRY
WWW.CLUBSOLUTIONSMAGAZINE.COM
2011 MEDIA KIT

2. ™
THE #1 BUSINESS RESOURCE FOR THE HEALTH & FITNESS INDUSTRY
OUR MISSION: To be the Leading provider of business solutions for health clubs.
We believe it is our duty to provide practical business ideas, strategies and
solutions for health clubs to increase their growth and profitability.
If you are not well-connected and in tune with the industry you cover, you serve no
purpose. And if you are not relevant, you’re dead. The industry is changing rapidly.
You must embrace change or be left behind.
It is this knowledge that has enabled Club Solutions Magazine to reach its 8th
anniversary while staying true to our mission: To be the leading provider of
actionable business solutions for the health club industry.
We devote issue after issue to providing business ideas, strategies and solutions
for our readers. Readers and advertisers alike count on Club Solutions for the
wisdom we share and the authority we command. We are in the business of bringing
our readers best business practices and solutions that matter most. Because of this
approach, Club Solutions is the go-to resource for the health and fitness industry’s
top leaders and clubs. We welcome the responsibility we have to this industry and
look forward to servicing our readers and followers in 2011.
Shawn McDonald
Publisher

3. CirCulation: 23,184
Club Solutions readers are the key decision
makers – owners, executives, GMs and manag-
ers – who approve spending and strategic plan-
ning for their clubs. No other club business
magazine has the support, following and part-
nerships like Club Solutions. We have the indus-
try’s top advisory board that is made up of the
industry’s top leaders and their clubs.
*Reader Statistics
85.4% of our readers are decision makers
within the fitness industry.
56.6%for more thanClub Solutions
Magazine
keep issues of
six months.
74% of Magazine over other industry
Solutions
readers said they prefer Club
publications.
88.4% of readers use the solutions
provided.
53.8% of readers said they pass Club
Solutions magazine to co-workers.
*Club Solutions Magazine online reader Survey, June 2009
“Club Solutions magazine provides a new perspective on a
variety of topics relevant to the fitness industry. The quality
of the publication is very good and the articles are of great
value.”
- Joel Tallman, Senior Vice President of Franchising & Global
Operations, Gold’s Gym International

4. 2011 Editorial Calendar Features Bonus Distribution
- PERSONAL TRAINING
Ad Closing: 12/3/10
January Materials Due: 12/6/10
- KEEPING YOUR CLUB CLEAN
- FEATURED PRODUCTS: Educational Resources
- GROUP X
February Ad Closing: 01/04/11
Materials Due: 01/06/11
- IHRSA TRADE SHOW PREVIEW/MUST-SEE COMPANIES
- FEATURED PRODUCTS: Treadmills
- RETENTION
March Ad Closing: 02/02/11
Materials Due: 02/04/11 - CARDIO TRAINING/EQUIPMENT IHRSA TRADE SHOW
- FEATURED PRODUCTS: Ellipticals
- THE EVOLUTION OF FITNESS CLUBS
April Ad Closing: 03/02/11
Materials Due: 03/04/11 - INTERACTIVE FITNESS
- FEATURED PRODUCTS: Bikes
Ad Closing: 04/04/11 - STRENGTH TRAINING/EQUIPMENT
May Materials Due: 04/06/11 - PILATES/YOGA
- FEATURED PRODUCTS: Strength: Selectorized Equipment/Plate Loaded
- PROFIT CENTERS
June Ad Closing: 05/04/11
Materials Due: 05/06/11 - MARKETING
- FEATURED PRODUCTS: Strength: Free Weights/Functional Training
- PROGRAMMING FOR MEMBERS — Helping Members Reach Their Goals
July Ad Closing: 06/01/11
Materials Due: 06/03/11
- RISK MANAGEMENT
- FEATURED PRODUCTS: Technology/Software
- NUTRITION FOR PROFIT
August Ad Closing: 07/05/11
Materials Due: 07/07/11
- LOCKER ROOMS
- FEATURED PRODUCTS: Climbers/Total Body
- CERTIFICATIONS
September Ad Closing: 08/03/11
Materials Due: 08/05/11
- CLUB INDUSTRY TRADE SHOW PREVIEW/MUST-SEE COMPANIES
- FEATURED PRODUCTS: Pilates/Group Exercise
- DIRECTORY BUYER’S GUIDE
October Ad Closing: 09/05/11
Materials Due: 09/07/11
- CLUB INDUSTRY TRADE SHOW CLUB INDUSTRY TRADE SHOW
- ONLINE THE WEB
November Ad Closing: 10/05/11
Materials Due: 10/07/11 - FUNCTIONAL TRAINING
- FEATURED PRODUCTS: Nutrition
- ADVISORY BOARD 2012 WEIGH IN
December Ad Closing: 11/02/11
Materials Due: 11/04/11
- MANAGEMENT SOFTWARE
- FEATURED PRODUCTS: Locker Room

5. “Improvement comes from learning,
and Club Solutions offers insight
into some of the best practices our
industry offers.”
- Chuck Runyon, Co-Founder & President,
Anytime Fitness
above: Craig laskow, the Managing
Partner of Club H Fitness, april 2010
Cover Story. right: Billy Malkovich, the
CEo of Mountainside Fitness, august
2010 Cover Story.
I    C S M:
Warm Club new Cover featured
up Corner product Story articles
This section is devoted In this new Q & A
section, we answer
Spotlight We go beyond the
ordinary interview,
In every issue our
featured articles
to bringing readers
questions and In every issue we getting industry cover the most
breaking news on the
help our readers profile some of the leaders to share their relevant topics for
most important topics
overcome specific hottest new products stories of success health and fitness
in the health and
challenges they are in the industry. with our readers. professionals (see
fitness industry.
facing in their clubs. Editorial Calendar).
featured Solutions Cool W’ N 
products on down • Readers are able to view the digital Club Solutions
Magazine from their smart phones.
In every issue we Written by experts, Here, our readers share • Video and audio inside the digital magazine takes readers
feature a set of this section features success stories and inside clubs across the country.
products in a user- solutions for various innovative, out-of- • The Facebook fan page allows us to keep up with clubs
friendly format topics, including the-box ideas and on a minute by minute basis.
readers love (see retention, marketing, practices that are • The Member Experience gives you insight into the minds
Editorial Calendar). sales and technology. working for their clubs. of actual members. We hope to unveil and shed light
onto what members actually want and expect from their
health club.

6. MEET THE CLUB SOLUTIONS MAGAZINE
ADVISORY BOARD
CHUCK RUNYON KAREN WISCHMANN ROYCE PULLIAM
Founder & President President & CEO CEO
Anytime Fitness Total Woman Gym & Day Spa Global Fitness Holdings/Urban Active
MATTHEW STEVENS MIKE SHEEHAN ED TRAINOR
President & CEO CEO VP of Fitness Services &
Western Athletic Clubs Bally Total Fitness Product Development
Town Sports International
DOUG WERNER ED WILLIAMS PETER TAUNTON
COO Co-Founder & CEO Founder & CEO
New England Wellbridge Snap Fitness
Fitness Distributors
RALPH RAJS JOEL TALLMAN GEOFFREY DYER
Vice President Senior VP of Franchising & Founder
Leisure Sports, Inc. Global Operations Lifestyle Family Fitness
ClubSport Gold’s Gym International Former IHRSA President
JEFF SKEEN NANETTE PATTEE FRANCINI ERIC CASABURI
President & CEO President & Founder Founder & CEO
Titan Fitness The Sports Club Company Retro Fitness
JOE CIRULLI Bill McBride MARK FISHER
Founder & CEO COO President & COO
Gainesville Health & Fitness Club One Sport & Health

7. THE POWER BEHIND
CLUB SOLUTIONS MAGAZINE
✓ Our Advisory Board Clubs and Publication Partners
have proJected to spend $214,850,000 on eQuipment in 2011.
✓ In 2011, 797 new clubs are proJected to be opened
by our Advisory Board and/or Publication Partners.
✓ Together they serve over 13.6 million members.
✓ Our Advisory Board and Publication Partners
have annual revenues that amount to over $3.9
Billion.
✓ Our Advisory Board Clubs and Publication Partners
represent 5,066 total clubs.
right: Jim rowley, the CEo and Co-Founder of the
new Evolution Fitness Company, December 2009
Cover Story.

8. The Club Solutions Magazine
Digital Marketing advantage
INTeRaCTIve ONLINe DIgITaL ISSUe:
T Statistics:
he Digital Edition of
Club Solutions Maga-
zine is delivered directly,
via e-mail, to our subscribers, 18,528:
making potential buyers only a Average page views per issue.
mouse click away! With the look
and feel of a “real” publication, 257:
but with fully functional links Average click-thrus on ads per
and potential videos for all ad- issue.
vertisements, it has never been
easier for readers to get in touch 67 hrs. 30 min:
with you! Average total viewing time per
issue.
“I enjoy reading the magazine monthly online. What a great format!”
- Joe Cirulli, Founder and CEO,
Gainesville Health and Fitness Centers

9. © 2010 efi Sports Medicine / J31717
DIGITAL ADVERTISEMENT
P l E
a M
S
A VALUABLE TOOL
“…when a piece of equipment fits the gamut for everybody, and yet
specializes at the same time—I mean there is no perfect tool—but this one
does cover the full spectrum. …And when you find a product that can
actually attract people, because they ask for it, by name—that’s powerful.” Boston Sports Clu
DTX have boosted b's four Total Gym units at
- Ed Trainor, Vice President of Fitness Services, according to Rob Wpersonal training revenue
Product Development, Town Sports International ood, Regional Fitnes
s Director.
Click to view more interviews at www.efisportsmedicine.com/industryinterviews
For more information call 800-541-4900
Australia • Benelux • Canada • China • Czech Republic • France • Germany • Hong Kong • Iceland • Italy • Japan • Mexico • New Zealand
Portugal • Russia • Spain • Switzerland • Turkey • United Kingdom • USA

10. advancing Your Reach E-Newsletter:
Touching Base with
Members Twice a
OUR DIgITaL MaRkeTINg SOLUTIONS TO Month
heLp YOU ReaCh OUR ReaDeRS!
Club Solutions Magazine Online Monthly Marketing Alert:
A Place for Clubs and Advertisers to Connect The Monthly Marketing Alert Puts You in
Front of the Buyer!
Club Solutions Magazine e-Blast:
The Perfect Way to Advertise Your Solution!

11. 2011 aDveRTISINg RaTeS & SpeCIfICaTIONS
siZe once 3 times 6 times 12 times
2 Page Spread $5295 $4895 $4695 $4495
Full Page $4295 $3895 $3695 $3495
2/3 Page Vertical $3395 $2995 $2795 $2595
1/2 Page Island $3195 $2795 $2595 $2395
1/2 Page Horizontal $2895 $2595 $2395 $2195
1/3 Page Vertical $2395 $2195 $1995 $1795
1/4 Page $1995 $1695 $1495 $1295
1/4 Page New Product Showcase $995/per issue
premium poSitionS
ContaCt your aCCount repreSentative for
Inside Front Cover $4895 information about online and ClaSSified
Inside Back Cover $4495 advertiSing optionS.
Outside Back Cover $5195
credit terms: New advertisers are required to pre-pay for their first insertion. Payment is due with ad insertion materials.
additional terms: Additional terms and policies are spelled out in the Club Solutions standard insertion order, which must be signed
prior to placement of advertising. design services: Our design team can prepare your ad for a nominal charge. Fees are dependent on
the size and complexity of the project and allow for three revisions. special placement: Advertising packages can also include our “Must
See” companies promotion for trade shows (1/4 page four color ad in a special section that includes: a 100 word description, product
image, company logo, contact information, and booth number. Contact your account representative or Rico Francis at 770.424.4092 for
more information about advertising in Club Solutions magazine.
1/2 page 1/3 page
Full page Horizontal Vertical
aD With Bleed:
7.175” x 4.8” 2.265” x 9.875”
SIzeS
8.375” x 11.125”
safe area:
7.875” x 10.625”
2/3 page 1/2 page island 1/4 page
Vertical 4.875” x 7.6” 3.5” x 4.75”
4.695” x 9.875”
General advertisinG specifications:
Advertisers are strongly encouraged to submit advertising materials in a digital format according to the following guidelines. For questions
regarding submission of ad files, contact Brian McDonald at brian@clubsolutionsmagazine.com. pdf & pdf/X1-a files: This is the preferred
method for submitting ad files, provided they are press-optimized, high-res, CMYK, and have the fonts embedded. Please note that most
PDF files lack the ability to be edited or altered. other accepted file formats: JPG, TIFF, Adobe Photoshop®, Adobe InDesign®. photos: Must
be hi-res (300 dpi or greater), actual size. page size: Trim: 8.125” x 10.875”. Image area: 7.875 x 10.25. Bleeds must extend at least 1/8 of an
inch outside of the trim size for the ad. Copy for bleeds should not exceed the image area. Borders: We strongly advise that advertisers add
their own borders when necessary. Ads submitted without borders that are less than a full page in dimension may have borders added at
the production manager’s discretion if the ad is created with a white background or low color opacity. This is to ensure separation between
editorial and advertising content. ftp Upload: To upload files to our FTP site, please email Brian McDonald at brian@clubsolutionsmagazine.
com for instructions. proofing: Color proofs should be submitted with digital files, and they should be printed at 100%. In absence of paper
proofs, Club Solutions is not responsible for color reproduction and cannot be responsible for returning proofs.

12. ™
THE #1 BUSINESS RESOURCE FOR THE HEALTH & FITNESS INDUSTRY
for information about advertising rates or opportunities,
please contact:
rico francis
770.424.4092
rico@clubsolutionsmagazine.com
david vail
678.384.8987
david@clubsolutionsmagazine.com
bruce Kennedy
770.424.4078
bruce@clubsolutionsmagazine.com
for information about upcoming editorial topics, please
contact tyler montgomery at:
502.254.7021
tyler@clubsolutionsmagazine.com
Club Solutions Magazine is published by Peake Media . 211 Towneparke Circle . Suite 200 . Louisville, KY 40243 WWW.CLUBSOLUTIONSMAGAZINE.COM