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GE's Plug Into the Smartgrid Augmented Reality Case Study

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John C. Havens
John C. Havens

GE's presentation at Web2Open on their Plug Into the SmartGrid Augmented Reality Campaign.

TecnologíaEntretenimiento y humor
1 de 5
PlugIntoTheSmartGrid.com
Using innovation to drive engagement How do you take a complex subject like the “Smart Grid” and get people interested? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Paid media + innovation = earned media More than 100 user videos sharing their own AR experiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When people use your advertising to communicate, they’re engaged …
Engagement drives awareness ,[object Object],[object Object]

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