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2013 Vanguard Direct Sales Kickoff Meeting




The Destiny of Data
John C. Havens
Founder, The H(app)athon Project
Introduction
John C. Havens
Current Landscape•Founder,The H(app)athon Project
                          •Contributing writer for Mashable
                          • As an expert in emerging/social media, featured in:
                             • Fast Company, INC, Ad Week, PR Week (partial list)
                          • Keynote/speaker (partial list):
                             • SXSW, Web 2.0, WSJ Digital, in Munich, Stockholm, Geneva
                          • Published Author (Tactical Transparency)
                          • Former EVP, Social Media at Porter Novelli (PR Firm):
                             • Created content strategy for clients (Gillette, Monster)
                             • Created thought leadership content for senior staff
                             • Provided media training to C-level staff (CFO)
                             • Brought in new business (Merck, SoyJoy, HP)
                          • Former VP, Business Development at BlogTalkRadio
                             • Conducted over 250 interviews with prospects/luminaries
                             • Brought in business with Walmart, Allstate, Ford
                          • Former About.com Guide to Podcasting (owned by NYT)
                             • Created over 100 articles and podcasts
                             • Established business relevance for new medium in 2006/7
                          • Former Professional actor in NYC
                             • Principal performer on/off Broadway, TV and film
                             • Partial bio at IMDB
                             • Author of a Book on Acting
                             • Taught acting for over four years
Technology Trends
Quantified Self
QS is a term coined by Kevin Kelly and
Gary Wolf of WIRED. It refers to the
practice of measuring behavior in an
effort to better understand one’s
health, sleep, or other traits that can
be tracked.




MoodPanda lets users create a graphical
Mood Diary and compare it to others.
Saga tracks and learns your behavior.
Quantified Self   Sensors + GPS gauge actions which are
                 pushed to social networks.
The Human Face of Big Data is an app that lets you
personalize information about yourself via a lush
visual format and see others like you in the world.
                                                      Quantified Self
Ilimivu is a patient-centered software platform
designed to capture rich, multimodal behavioral
streams through user engagement.
                                                  Quantified Self
Internet of Things / Big Data




The Internet of Things refers to the idea of sensors being embedded in the objects around us.
Big Data refers to the notion of overwhelming amounts of disparate information streams
converging without a common metric of measurement. The two trends are often compared
as IOT sensors provide a unique layer of data to measure in comparison to human action.
This diagram by Cisco shows the evolution and
Internet of Things   growth of the Internet of things by 2020.
Big Data

This graphic created by
Cloud Tweaks gives a
sense of how much
information is
transmitted via big data.

The numbers you see
here were estimates
based on activity during
the 2012 Summer
Olympics in London.
Augmented Reality
Augmented Reality is a technology that overlays digital data on a screen. Visual markers cue
images to appear and can be placed anywhere in virtual reality, or what some call the
“Outernet” (as compared to the Internet). Sight is a fictional film showing how Augmented
Reality might be utilized when connected to social networks and predictive technology.
Augmented Reality
Viewdle is an existing technology recently purchased by Google that combines facial
recognition technology and Augmented Reality. Hold your phone up to someone’s face,
see their latest post. Combined with Google’s Project Glass (inset), this means people
can put down phones and track others in real time. This tracking could also include
moods and well-being. Crossing this tech with QS apps means you might see people
framed by a color showing their mood, or a visual icon telling you to leave them alone.
GNH/The Science of Happiness
Gross National Happiness
Gross National Happiness (GNH), an idea generated in the Kingdom of Bhutan, has inspired
the United Nations and multiple other organizations to challenge standard metrics of
success based largely on fiscal wealth. While the metrics around GNH and their
implementation in Bhutan are being challenged, this concept of raising the economic and
holistic value of well-being to global levels has become a lasting trend.
Gross National Happiness
Robert Kennedy also believed
the concept of GDP was flawed.
In his speech delivered at the
University of Kansas in 1968 he
said the following:




“Too much and for too long we seemed to have surrendered personal
excellence and community values in the mere accumulation of material
things...Yet the Gross National Product does not allow for the health of our
children, the quality of their education, or the joy of their play. It measures
everything, in short, except that which makes living worthwhile.”
The Happiness Initiative
People may understandably think
you can’t measure happiness.
The emotional state of
happiness may be fleeting and
subjective but the metrics
around well-being and
“flourishing” have quantitative
and scientific methodologies for
data collection.
The results of a survey
conducted by The Happiness
Initiative demonstrate ten areas
of Happiness measured via
objective survey data.
The Happy Planet Index

It’s not all about you.
Happiness and well-being need to be
perceived as economic indicators of
success, especially in regards to our
planet. Not including metrics in
regards to well-being and the
environment means not considering
the best use of resources or planning
effectively for the future.
The Happy Planet Index, created by
Nic Marks for the New Economics
Foundation, ranked 151 countries for
its 2012 report, and “measures...the
extent to which countries deliver
long, happy, sustainable lives for the
people who live in them, and uses
global data on life expectancy,
experienced well being and Ecological
Footprint” for their calculations.
The H(app)athon Project
Thank you.
More Information:
john@happathon.com
www.happathon.com
(917) 597-3323

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Vanguard Digital Presentation

  • 1. 2013 Vanguard Direct Sales Kickoff Meeting The Destiny of Data John C. Havens Founder, The H(app)athon Project
  • 3. John C. Havens Current Landscape•Founder,The H(app)athon Project •Contributing writer for Mashable • As an expert in emerging/social media, featured in: • Fast Company, INC, Ad Week, PR Week (partial list) • Keynote/speaker (partial list): • SXSW, Web 2.0, WSJ Digital, in Munich, Stockholm, Geneva • Published Author (Tactical Transparency) • Former EVP, Social Media at Porter Novelli (PR Firm): • Created content strategy for clients (Gillette, Monster) • Created thought leadership content for senior staff • Provided media training to C-level staff (CFO) • Brought in new business (Merck, SoyJoy, HP) • Former VP, Business Development at BlogTalkRadio • Conducted over 250 interviews with prospects/luminaries • Brought in business with Walmart, Allstate, Ford • Former About.com Guide to Podcasting (owned by NYT) • Created over 100 articles and podcasts • Established business relevance for new medium in 2006/7 • Former Professional actor in NYC • Principal performer on/off Broadway, TV and film • Partial bio at IMDB • Author of a Book on Acting • Taught acting for over four years
  • 5. Quantified Self QS is a term coined by Kevin Kelly and Gary Wolf of WIRED. It refers to the practice of measuring behavior in an effort to better understand one’s health, sleep, or other traits that can be tracked. MoodPanda lets users create a graphical Mood Diary and compare it to others.
  • 6. Saga tracks and learns your behavior. Quantified Self Sensors + GPS gauge actions which are pushed to social networks.
  • 7. The Human Face of Big Data is an app that lets you personalize information about yourself via a lush visual format and see others like you in the world. Quantified Self
  • 8. Ilimivu is a patient-centered software platform designed to capture rich, multimodal behavioral streams through user engagement. Quantified Self
  • 9. Internet of Things / Big Data The Internet of Things refers to the idea of sensors being embedded in the objects around us. Big Data refers to the notion of overwhelming amounts of disparate information streams converging without a common metric of measurement. The two trends are often compared as IOT sensors provide a unique layer of data to measure in comparison to human action.
  • 10. This diagram by Cisco shows the evolution and Internet of Things growth of the Internet of things by 2020.
  • 11. Big Data This graphic created by Cloud Tweaks gives a sense of how much information is transmitted via big data. The numbers you see here were estimates based on activity during the 2012 Summer Olympics in London.
  • 12. Augmented Reality Augmented Reality is a technology that overlays digital data on a screen. Visual markers cue images to appear and can be placed anywhere in virtual reality, or what some call the “Outernet” (as compared to the Internet). Sight is a fictional film showing how Augmented Reality might be utilized when connected to social networks and predictive technology.
  • 13. Augmented Reality Viewdle is an existing technology recently purchased by Google that combines facial recognition technology and Augmented Reality. Hold your phone up to someone’s face, see their latest post. Combined with Google’s Project Glass (inset), this means people can put down phones and track others in real time. This tracking could also include moods and well-being. Crossing this tech with QS apps means you might see people framed by a color showing their mood, or a visual icon telling you to leave them alone.
  • 14. GNH/The Science of Happiness
  • 15. Gross National Happiness Gross National Happiness (GNH), an idea generated in the Kingdom of Bhutan, has inspired the United Nations and multiple other organizations to challenge standard metrics of success based largely on fiscal wealth. While the metrics around GNH and their implementation in Bhutan are being challenged, this concept of raising the economic and holistic value of well-being to global levels has become a lasting trend.
  • 16. Gross National Happiness Robert Kennedy also believed the concept of GDP was flawed. In his speech delivered at the University of Kansas in 1968 he said the following: “Too much and for too long we seemed to have surrendered personal excellence and community values in the mere accumulation of material things...Yet the Gross National Product does not allow for the health of our children, the quality of their education, or the joy of their play. It measures everything, in short, except that which makes living worthwhile.”
  • 17. The Happiness Initiative People may understandably think you can’t measure happiness. The emotional state of happiness may be fleeting and subjective but the metrics around well-being and “flourishing” have quantitative and scientific methodologies for data collection. The results of a survey conducted by The Happiness Initiative demonstrate ten areas of Happiness measured via objective survey data.
  • 18. The Happy Planet Index It’s not all about you. Happiness and well-being need to be perceived as economic indicators of success, especially in regards to our planet. Not including metrics in regards to well-being and the environment means not considering the best use of resources or planning effectively for the future. The Happy Planet Index, created by Nic Marks for the New Economics Foundation, ranked 151 countries for its 2012 report, and “measures...the extent to which countries deliver long, happy, sustainable lives for the people who live in them, and uses global data on life expectancy, experienced well being and Ecological Footprint” for their calculations.