How to be a trusted advisor, your clients can trust

1. Your Path to Becoming
A Value-Added
Financial Advisor
Helps you build long-lasting relationships
Establishes you as the one resource for all of your clients’ financial needs
Positions you for referrals
M27063_0110

2. How to Become An Advisor
Your clients cAn trust
Consumers are bombarded on a daily basis with As an insurance-based Mutual of Omaha Financial
information on what they should or shouldn’t be doing Advisor, you position yourself as the one resource your
when it comes to their financial affairs. With all of the clients can trust to identify all of their financial needs.
uncertainty that exists in today’s climate, people are That includes helping your clients to protect against the
starved for wisdom, service and advice. risks of living too long, dying too soon or getting sick or
At Mutual of Omaha, we have the tools and resources hurt along the way.
to put you on a clearly defined career path to help you Once you develop and establish strong client
become a value-added financial advisor. The leader of relationships, your business will continue to grow
your clients’ financial team. The ultimate trusted advisor. and provide you a fulfilling career.
Key steps to successfully Building Your Practice with mutual of omaha
Career Start Date AIM Assessment Attain Master Attain
(CSD) Selected Candidates Builder’s Club Series 65/66
montHs 1-3 montHs 9-12 montH 18 montHs 24-30 montH 48
FAst stArt cAreer GrowtH vAlue-Added Advisor
Milestone Milestone
Identify high-potential sales Continue down insurance-based advisor
management candidates path or specialize in niche market

3. FAst stArt – YeAr 1 cAreer GrowtH – YeArs 2-3
You will begin to lay the foundation for future In this phase, you are starting to grow your business and
career growth by becoming securities licensed. are exploring more educational, mentoring and marketing
Once you have both your insurance and opportunities. By passing the necessary exams, you will
investment licenses, you can work on building become a financial advisor and position yourself to reach
the proper habits that can help lead to long-term higher goals like qualifying for Million Dollar Round Table.
success.
• Make decision on insurance-based financial advisor or
Pre-contract management career path
• Take Series 65/66 exams
three months leading up to Career start Date
• Complete insurance licensing – life and health • Have a plan to review quarterly goals
• Develop your skills in your natural market • Earn LUTCF designation and begin course work
toward earning CLU/ChFC designations
• Sales training and development
• Attend educational/training meetings
• Prepare business plan and marketing plan
(i.e., National Sales Symposium, Advanced Markets schools)
• Be introduced to the sales cycle (prospecting,
telephone skills, fact finding, case preparation, • Prepare business and marketing plan for years 3 and 4
closing/presentation, referrals, service) • Build client base (approx. 300 clients)
• Qualify for and attend Million Dollar Round Table
initial training • Expand your marketing capacity
• Hire an assistant to leverage your time
Months 1 to 6
• Opportunity to learn from others experience
through joint work
• Learn about various marketing concepts
vAlue-Added Advisor – YeArs 4-5
• Complete securities licensing Once you reach this phase, you’ve established a successful,
thriving practice. You can mentor other agents who want to
• Practice business development skills
follow the career path.
development • Continue to set quarterly goals and be accountable
Months 6 to 12 to meeting them
• Begin industry course training • Earn CLU/ChFC designations
• Investigate field management career track • Qualify for and attend Million Dollar Round Table
• Develop prospecting skills • Attend educational/training meetings
• Continued joint work (i.e., National Sales Symposium, Advanced Markets schools)
• Prepare business plan and marketing • Mentor new advisors and do joint work
plan for year 2 • Prepare business and marketing plan for years 5 and 6
• Practice management: Client reviews and • Target more affluent markets by refining your ideal client profile
referral generation • Continue to build client base
• Achieve Master Builder’s Club or higher • Hire additional staff as appropriate
visit the Financial Advisor university web site
Work on your business, not just in your business. Build your knowledge. Hear best practice ideas from
other successful advisors on how to promote your business and how to build long-lasting relationships with
clients. You can find information on topics like these and more on the Financial Advisor University Web site.
See the Education tab on Sales Professional Access to visit the site.

4. Mutual of Omaha Insurance Company
Mutual of Omaha Plaza
Omaha, NE 68175
mutualofomaha.com
Securities and advisory services offered through Mutual of Omaha Investor Services, Inc., a securities
broker/dealer and registered investment advisor. Home Office: Mutual of Omaha Plaza, Omaha, NE
68175-1020. Member FINRA/SIPC.