a workshop run at IncrediblEurope 2011 an annual gathering of business angels. entrepreneurs and creative people to kick start creative startups in Europe to keep competitve with the US and Asia. The workshop was designed to evaluate/measure what had worked at the conference and to equip and enable delegates to start their own seed groups when they got home.. So its also useful (I hope) for explaining simply how social entrepreneurship works

1. How to start your own IncrediblEurope
An evaluation session for starting new movements
John Griffiths
June 10th
Vienna
2011

2. The Influence of One … starting your own group

3. What we’re going to do..
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Think about what we can take from the conference to
discuss or action
In pairs choose something said or discussed that
connects with a value that matters to you.
Turn it into a possible activity you could run yourself.
Identify motivations that might draw in new people
who weren’t here at the event
Think about a goal your activity and your new people
might move towards

4. Topics
Values
Activity
Motivation
Goal

5. Put them up on the wall

7. How to grow your own groups..
from the bottom up

8. Group Motivation
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Groups grow out of NOW
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Values – activities – immediate motivations
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Prioritise cohesion

9. The power of things: Social objects
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Social objects bring groups together
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Groups work together to create social objects
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When you share social objects you attract
and draw in new people

10. How the group grows
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By enriching the group experience
Ask for helpers.. they become insiders
The more momentum you want to build..
the slower you need to start;
2-3 people is enough!
Make room for unpredictable events –
they are signs of growth

11. Tips for you enablers
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Model the behaviour you expect from the centre
Facilitate the running of the group from the
edge
Find an audience for your experts and
enthusiasts
Find a voice and role for those who are new
and those on the edge
Leader

12. Goals..
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Are Future oriented.. So less relevant than
motivations for Now
Expect goals to change – and the group to
find new goals to move towards

13. Storytelling
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Weave a shared story for the group – why it
exists and where it is going
Include other storytellers not just your own
version
Lay down markers of progress. Report and
celebrate each one.

14. What group could
you start?
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Nurture creativity and creative people
Equip investors to become better at spotting
and harvesting creative opportunities
Celebrate the most creative initiatives you
discover
Trade resources with creative entrepreneurs
in Africa – Co-operation Africa
Or what else can you think of?