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3 Tips for
Better
Fundraising
Letters 


From Mary Cahalane
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips for Better Fundraising Letters - with Mary Cahalane
Fix your formatting
1. Font size and type
2. Indent paragraphs
3. Bold or underline
Click join Mary’s Newsletter
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips for Better Fundraising Letters - with Mary Cahalane
Write simply
1. Keep it simple (Grade 4- 6)
2. Write like you talk
3. Don’t forget the P.S.
Click join Mary’s Newsletter
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips for Better Fundraising Letters - with Mary Cahalane
Personalize it
1. Say their name!
2. The power of “you”
3. One to one
Click join Mary’s Newsletter
Get access to previous training sessions
Get access to the Hump Day archives:
http://members.johnhaydon.com/course/smart-marketing-lessons/
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips for Better Fundraising Letters - with Mary Cahalane
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips for Better Fundraising Letters - with Mary Cahalane
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online
fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New
Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and
various local Chambers of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund,
Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic,
TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston,
National Wildlife Federation, Make-a-Wish Foundation, ALS Worldwide, and more…
About John:

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3 Tips for Better Fundraising Letters - from Fundraising Pro Mary Cahalane

  • 1. 3 Tips for Better Fundraising Letters 

 From Mary Cahalane
  • 2. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon 3Tips for Better Fundraising Letters - with Mary Cahalane Fix your formatting 1. Font size and type 2. Indent paragraphs 3. Bold or underline Click join Mary’s Newsletter
  • 3. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon 3Tips for Better Fundraising Letters - with Mary Cahalane Write simply 1. Keep it simple (Grade 4- 6) 2. Write like you talk 3. Don’t forget the P.S. Click join Mary’s Newsletter
  • 4. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon 3Tips for Better Fundraising Letters - with Mary Cahalane Personalize it 1. Say their name! 2. The power of “you” 3. One to one Click join Mary’s Newsletter
  • 5. Get access to previous training sessions Get access to the Hump Day archives: http://members.johnhaydon.com/course/smart-marketing-lessons/ The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon 3Tips for Better Fundraising Letters - with Mary Cahalane
  • 6. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon 3Tips for Better Fundraising Letters - with Mary Cahalane Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA. Instructor at Marketing Profs University, regular contributor at Social Media Examiner Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chambers of Commerce. Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Make-a-Wish Foundation, ALS Worldwide, and more… About John: