Protecting your community should be job one. They need to feel that you will stand up for them. In some cases, you can let other fans deal with the commenter. But if the commenter crosses a line, you need to decide whether to delete the comment and/or ban them from your page. Remember that hurtful comments about other Facebook communities should not be tolerated either. Maintain the highest level of respect for all people as your baseline – it will surely benefit your organization in the long run. Register for my weekly marketing training for nonprofits: http://www.johnhaydon.com/hdcb

1. with John Haydon
3Tips for
Dealing with
Haters on
Facebook

2. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips for Dealing with Haters on Facebook
(1) Encourage dialogue
(2) Set tone and expectations
(3) Be clear about consequences
1. Have rules

3. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips for Dealing with Haters on Facebook
1. Have rules

4. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips for Dealing with Haters on Facebook
• Block hateful or hurtful language
• Don’t block mentions of competition
• Can’t replace human moderation
1.Visit your Page
2.Click“Settings”at the top right
3.Click“General”tab
2. Block hurtful or hateful language

5. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips for Dealing with Haters on Facebook
• Haters gonna hate
• Their minds are already made up
• Silence is the best response
3. Ignore - don’t debate haters

6. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips for Dealing with Haters on Facebook
• Ban and block user
• They’ll be on a list
• Move on…
1.Visit your Page
2.Click“Settings”at the top right
3.Click“People and Other Places”tab
4.Select“Banned People and Pages”
4. Ban and block haters

7. Get all HDCB training sessions
Get access to the Hump Day archives:
http://members.johnhaydon.com/
course/smart-marketing-lessons/
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3Tips for Dealing with Haters on Facebook

8. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
About John
Consultant, Trainer, Coach - Helping nonprofits build loyal communities and create
smarter digital marketing and fundraising campaigns.
Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s
BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of
Philanthropy, NetworkForGood.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental
Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community
TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts,
Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.