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Three Easy Steps for Simple Facebook Ad Split-Tests

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Three Easy Steps for Simple Facebook Ad Split-Tests

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  3. Split-testing (aka A/B testing) helps determine the best content elements (headlines, copy, images, etc) through randomized experiments.
  4. You can test images, headlines, text and more... ZQ?UmUZOU DQU)=O8 ?
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  6. Here's how to do it the easy way! ZQ?UmUZOU DQU)=O8 ?
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  8. UZOóÿ SPLIT TEST IMAGES FIRST
  9. First, select your ad objective facebook.com/ads/create ZQ?UmUZOU DQU)=O8 ?
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  11. You can split-test up to 6 images for free! (not available for Page posts) ZQ?UmUZOU DQU)=O8 ?
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  13. Facebook automatically creates 6 ads to split-test Each image you add will create a different ad in your ad set. You can monitor how your target audience responds each image. ZQ?UmUZOU DQU)=O8 ?
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  15. Purchase your ads and monitor perfomance ZQ?UmUZOU DQU)=O8 ?
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  17. UZOôÿ SELECT WINNING ADS
  18. Click-through rate is the magic number ZQ?UmUZOU DQU)=O8 ?
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  20. Pause ads that aren't winning ZQ?UmUZOU DQU)=O8 ?
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  22. UZOõÿ REFINE WINNING ADS
  23. Create a copy of the winning ad ZQ?UmUZOU DQU)=O8 ?
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  25. Test another element with the new ad (PICK ONE) ZQ?UmUZOU DQU)=O8 ?
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  27. Test headlines, copy OR call-to-action ZQ?UmUZOU DQU)=O8 ?
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  29. QUESTIONS? ZQ?UmUZOU DQU)=O8 ?
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