A short presentation for my weekly mini-webinars (The Hump Day Coffee Break). Learn more and sign up here: http://www.johnhaydon.com/subscribe/

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3. Split-testing (aka A/B testing) helps determine the
best content elements (headlines, copy, images,
etc) through randomized experiments.

4. You can test images, headlines, text and more...
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6. Here's how to do it the easy way!
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8. UZOóÿ
SPLIT TEST
IMAGES FIRST

9. First, select your ad objective
facebook.com/ads/create
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11. You can split-test up to 6 images for free!
(not available for Page posts)
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13. Facebook automatically creates 6 ads to split-test
Each image you add will create a different ad
in your ad set. You can monitor how your
target audience responds each image.
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15. Purchase your ads and monitor perfomance
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SELECT
WINNING
ADS

18. Click-through rate is the magic number
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20. Pause ads that aren't winning
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22. UZOõÿ
REFINE
WINNING
ADS

23. Create a copy of the winning ad
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25. Test another element with the new ad (PICK ONE)
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27. Test headlines, copy OR call-to-action
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29. QUESTIONS?
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