Deck for a weekly mini-webinar (The Hump Day Coffee Break). Recorded training is here: https://youtu.be/OSJ3vKWiZE8 Sign up here to register for future trainings: http://www.johnhaydon.com/hdcb

1. The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
What to Ask In Online
Donor Surveys with
Rachel Muir

2. What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Format:
• 15 minute presentation
• 15 Q&A
• Get back to work
• Recording available in next week’s newsletter
• If you’re live-tweeting, use #HDCB
Take notes!

3. What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
• Founder: Girlstart
• VP Training, Pursuant
• Featured on: Oprah, CNN, the Today Show
• AFP Outstanding Fundraiser of the Year
Rachel Muir, CFRE
Your presenter:
@rachelmuir | pursuant.com/training

4. What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
1 4 reasons to do a survey
2 Winning example
3 The 3 things NOT to ask
4 Bonus tip: “I wish I’d thought of that!”
5 Questions & Answers
Agenda:
@rachelmuir | pursuant.com/training

5. What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
1. It’s easy!
2. Done right, it makes your donors LOVE YOU MORE!
3. It keeps them loyal!
4. It helps you better target appeals and your ask!
@rachelmuir | pursuant.com/training
4 reasons to do donor surveys:

6. What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Example: Online survey
@rachelmuir | pursuant.com/training

7. What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Example: Online survey
@rachelmuir | pursuant.com/training

8. What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Example: Online survey
@rachelmuir | pursuant.com/training

9. What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Example: Online survey
@rachelmuir | pursuant.com/training

10. What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Example: Online survey
@rachelmuir | pursuant.com/training

11. What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
1. When they gave
2. How much they gave
3. ANYTHING you already know
Don’t ask these 3 things:
@rachelmuir | pursuant.com/training

12. What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Why do surveys matter?
@rachelmuir | pursuant.com/training

13. What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
@rachelmuir | pursuant.com/training
General Fund
Mid-Level Gifts
Major Gifts
The myth of the donor pyramid:

14. What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
General Fund
Major Gifts
What it really looks like:
@rachelmuir | pursuant.com/training

15. What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Bonus: I wish I’d thought of that!
@rachelmuir | pursuant.com/training

16. What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
We’re considering running a bequest
campaign in our newsletter.
Which one do you like?”
“
Source: Adrian Sargeant
“What’s new in Donor Loyalty?”
AFP FC 2015
@rachelmuir | pursuant.com/training

17. What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
School janitor Rufus Wells
died in 1991.
After school today, he’ll help
an 8 year old understand math. Source: Russell James, Inside the
Mind of the Bequest Donor

18. What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
School janitor Rufus Wells
signed his will today.
One day, his bequest will help
an 8 year old understand math. Source: Russell James, Inside the
Mind of the Bequest Donor

19. What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Pursuant.com/training Starts Aug 18th!
Free Board contract & guides!
How to fire bad board members
All #HDCB guests get $50 off
@rachelmuir | pursuant.com/training

20. What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Pursuant.com/training Free hotel OR $100 off!
Learn how to nail the ask
Build a thriving major gift portfolio
Retain and upgrade your donors
Master the art of storytelling
8 spots left!
DC July 7th
Dallas Aug 12
Fundraising
Bootcamp
@rachelmuir | pursuant.com/training

21. What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Questions?

22. What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Stay in touch!
pursuant.com/training
@rachelmuir | pursuant.com/training

23. The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and
online fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s
BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of
Philanthropy, NetworkForGood and various local Chambers of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental
Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community
TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts,
Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.