An introduction to the field of UX, presented to Nashville Research Club by John Horstman on April 28, 2013

1. What is UX design?John Horstman
Nashville Research Club
April 2013

2. UX = User Experience

3. UX includes...
?
Hardware
Service
Software
Support
n

4. Interface
How should this button look?
Image by Marc Hemeon: https://medium.com/design-ux/77eb4f9a439d

5. User experience
OK
Should there be a button here?

7. UX
Design Tech
Cognitive
Science

8. Human Factors

9. Image by Flickr user jbgeronimi: http://www.flickr.com/photos/jbgeronimi/6363087361/

10. How software used to be designed
+
Right image by Flickr user Victor1558: http://www.flickr.com/photos/76029035@N02/6829492057/
Programmer Businessman
Left image from memegenerator.net

11. Two big problems
1. No one responsible for user happiness.
2. Good design wasn’t worth the cost.

12. Image by Flickr user johnwilliamsphd: http://www.flickr.com/photos/17669664@N05/6170526657/

13. Good UX is a
competitive advantage

16. Good UX is a
financial advantage

17. $1 on UX =
$2–100 in return
Glib & Pressman cited on UX Passion:
http://www.uxpassion.com/blog/strategy-concepts/ux-roi-user-experience-return-on-investment

18. $300,000,000in additional revenue by allowing customers to
check out without logging into an account
http://www.uie.com/articles/three_hund_million_button/

19. How UX design works
Or, what do UX designers
do all day?

20. Research
Design
Test

21. Usability research

26. Design

27. Start rough
Work quickly
Get feedback

28. Wireframing

30. Rapid Prototyping

33. Test

34. Usability studies

36. A/B testing

37. Images and data by Kyle Rush: http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing/

38. Images and data by Kyle Rush: http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing/

39. UX in academia

40. Point light study

42. ChrisHarrison.net

43. Thanks!
JohnHorstman.com
KodiakLearning.com