Responsive website have many advantages for website owners in ensuring that mobile and portable device users can access the content of your website in an easy to read format. John Parnell Pierce explains what is a responsive website and how it can be of benefit to your business.

1. Mobile Friendly Websites
What is a responsive website?

2. Mobile Friendly Websites
Why you need a responsive website.

3. Mobile adoption is growing

smartphones and tablets are leading multi-
screen customer experiences.

mobile web is growing faster than the first wave
of online Internet use.

customers are making consumer choices via
mobile devices

4. Broad range of different devices

Desktop computers

Portable computers and tablets

Smart Phones

Embedded browsers - web enabled TV's, game
consoles or set top boxes

5. User frustration

users abandon sites they've found to not be
user friendly

mobile users tend to leave sites that aren't
optimised for their device

mobile users are more likely to buy from mobile
friendly sites

6. Competition
The risk of losing your customers to mobile
friendly web sites

7. The advantages of responsive sites

8. Users move between devices

stay in front of customers at every stage of their
online journey

your site content is the same at every stage of
the journey

9. No need to re-author content
The same information and services are available
to all users no matter what device they are
using.

this simplifies internet marketing and SEO.

there's no need to develop and manage content for
multiple websites

thus a unified approach to content management

there's only one set of analytics to examine

requires a single strategy to develop and deploy

10. 
Google recommends responsive web design
because having a single URL makes it easier
for Google to discover content

important to have a site that places higher on
mobile search results
Search engines prefer it

11. Customer friendly

customers can make purchase decisions
immediately no matter where they are located

12. The Internet has already changed the buying
patterns of customers.
The mobile web is going to shift it again, this time
away from the desktop and back out into the
streets.

13. It is not an issue of
"How can I afford to become mobile friendly?"
but rather
"How can I not afford to be mobile friendly?".