The official event brochure for the Digital Content Leaders Masterclass. The event takes place on Tuesday 25th February 2020 at The Bridgewater Hall in Manchester. Produced by the Marketing Masterclass Series in association with: Forward Role, Epiphany, Bind, Zazzle Media, Connective3, Positive, Smoking Gun, Woven and Digitaloft. Visit the website for full details about #CONTENTMANC20 https://www.marketing-masterclass-series.com/

1. Digital Content
Leaders Masterclass
#CONTENTMANC20
Where: The Bridgewater Hall (Barbirolli Room), Manchester M2 3WS
When: Tuesday 25th February 2020 // Time: 9.30am-1.00pm
*Registration between 9.00am-9.30am
Produced by Marketing Masterclass Series

2. The Digital Content Leaders Masterclass will showcase a series of expert insights from
industry leaders on the big issues, trends and developments fuelling digital content
strategy. The event will focus on the critical role of digital content in 2020 and its growing
impact on driving performance across the digital channel including: search marketing,
audience engagement, conversion and brand awareness & visibility.
The masterclass will provide delegates with a unique learning experience in a relaxing
environment via a series of engaging roundtable sessions. The event will provide a forum
for sharing knowledge, best practice, discussion and networking with peers from across
the digital marketing industry.
Digital Content Leaders
Masterclass #CONTENTMANC20

3. Produced by Marketing Masterclass Series in association with:
Forward Role
www.forwardrole.com
Zazzle Media
www.zazzlemedia.co.uk
Epiphany
www.epiphanysearch.co.uk
connective3
www.connective3.com
Woven
www.woven.agency
Positive
www.positive.co.uk
Smoking Gun
www.smokinggunpr.co.uk
Bind
www.bind.co.uk
Digitaloft
www.digitaloft.co.uk

4. Who’s
Attending?
• Head of Digital – PrettyLittleThing
• Group SEO Lead – JD Sports Fashion
• Group Marketing Director – Morris Homes
• Head of Digital – Kaplan UK
• Head of Content - Transport – Booking.com
• Head of Commercial Insight – Iceland
• Head of Media & Content – AO.com
• Content Manager – On the beach
• Head of Marketing - Savings – Aldermore Bank
• Head of Brand & Content – Citation
• Digital Optimisation Manager – United Utilities
• Head of Content – Mojo Mortgages
• Director of Digital Marketing – Marshalls PLC
• Head of Digital – The Co-op Group
• Associate Director of Brand & Campaign Planning – The Stars Group
• Senior Marketing Manager – Skipton Building Society
• SEO Content Manager – N Brown Group
• Head of Marketing – The Dining Club Group
• Digital Content Manager – Matalan
• Content Strategist – Sykes Cottages
• Digital Marketing Manager – Auto Trader UK
• Digital Content Manager – Pets at Home
• SEO & Content Manager – Well Pharmacy
• Senior Content & Campaigns Manager – The Fragrance Shop
• Head of Marketing – Eurocamp
• Senior Content & Social Manager – Asda
• Senior Marketing Manager – Argos Financial Services
• Digital Marketing Director – Priory Group
• CX Marketing & Content Manager – Yorkshire Water
• Head of Digital – University of Sheffield
*Sample of #CONTENTMANC20 delegates

5. Strategic Creativity: Using an ‘Always On’ Approach
to Improve Digital PR Link Acquisition
David White, Content Marketing Director and Claire
Stanley-Manock, Paid Media Director at connective3
From love at first sight to partners for life: Creating
engagement across the entire user journey
Mark Bower, MD and Daniel Swepson, Head of Client Success
at Woven
Using data-driven content to supercharge organic
search success
James Brockbank, Managing Director & Founder and Fran
Griffin, Digital PR Manager at Digitaloft
Keynote & Roundtable Sessions
Maximising the value of your content (Keynote)
Keynote by Malcolm Slade, Director of SEO at Epiphany
How to create the content your prospects and
customers (and of course Google) really want and
achieve double digit returns as a result
Emma Robertson, Content & Social Strategist and Julian Reiter,
Planning Director & CEO at Positive
The simple framework for an integrated content
strategy
Abbey Jordan, Content Strategy Manager and Richard Marriott,
Solutions Director at Zazzle Media
Effective influencer marketing for 2020
Rick Guttridge, Managing Director and Carly Jade Chell, Digital
Account Director at Smoking Gun

6. Keynote & Roundtable Experts
Emma Robertson
Content and Social Strategist
at Positive
As Positive’s Content and Brand Strategist, Emma
is involved in everything from initiating content
strategies to social media and content creation
and implementation.
With a background in PR and savvy with strategy,
Emma’s experience includes executing social
media with Justin Trudeau, Canada’s PM, as well
creating content campaigns for clients across
sectors including tourism, automotive, non-profit,
government, and F&B.
Malcolm Slade
Director of SEO
at Epiphany (Official Keynote Speaker)
Historically a Mechanical Engineer, Malcolm lent
his technical hand to the world of digital marketing
in 2005, joining Leeds based search agency
Epiphany as their first employee. He now holds the
role of Director of SEO, working with some of the
country’s leading B2C and B2B brands.
A self-confessed geek, Malcolm has a very strong
technical background having studied Computer
Science and is happiest when solving problems
and helping people unlock potential. Malcolm’s
strengths lie in combining traditional marketing
techniques with innovation and the latest in
search.
Julian Reiter
Planning Director & CEO
at Positive
Julian is a business leader and CEO in the field of
Marketing, Technology and Data, with 25 years’
experience of advising CMO/CXOs to make brave
decisions to deliver extraordinary outcomes.
He has worked with FTSE 250 and Fortune 500
companies such as PwC, Aviva, BP, EE, American
Airlines, Vodafone, Royal Caribbean, Visa
International, Virgin, 3M, Diageo, Allianz and the
like, delivering top line growth, enhanced
profitability and operational excellence.

7. Daniel Swepson
Head of Client Success
at Woven
Starting out in Public Relations, and
then rapidly progressing into Social
Media and Digital Marketing roles,
Daniel, our Head of Client Success,
brings a wealth of sector and
marketing experience to the table.
Client experience includes Princess
Yachts, Williams Jet Tenders,
Thomson Reuters, Zoetis, Anglian
Water, Cambridge Weight Plan,
Hartley’s Jam & Jelly, New Holland
Agriculture and many more.
David White
Content Marketing Director
at connective3
David has led PR and outreach
strategies for some of the globe’s
biggest brands. With a background
in business management and
marketing, David has a deep
understanding of the wider
marketing mix and how this
contributes to our clients’ bottom
line. David will be our speaker.
Mark Bower
MD
at Woven
An industry veteran with over 20
years in the game, Mark Bower
founded award-winning digital
agency Coolpink, has been an
independent digital consultant and
has been nominated for
Entrepreneur of the Year.
Today, he’s managing director at
Woven Agency, where he has
orchestrated a comprehensive
rebrand – and repositioning – of the
business, which now focuses on
strategy, creative insight and digital
expertise to deliver great results for
their clients. His efforts helped
Woven hit record turnover and
profits in 2017 and 2018 – and Mark
has even greater ambitions for
Woven over the coming years.
For over 20 years Mark has provided
strategic marketing consultancy to
brands such as PPG, Guild Living
(L&G), Princess Yachts, Berkeley
Group, Hill Group, DFS, SMEG,
Arum Group and many more.
Rick Guttridge
Managing Director
at Smoking Gun
With around 20 years of agency
experience under his belt, Rick has
worked on some of the biggest
brand names in the world achieving
front page client coverage on titles as
diverse as the Guardian and Daily
Star, major features on BBC peak
shows and had clients trending on
social channels.
Having started out working in a
full-service agency, he takes a holistic
view of PR and its place in the
marketing mix. This approach has
proven invaluable as the media
landscape has evolved at a rapid
pace in recent years and he has
embraced the opportunities created
by the new social media channels
and further convergence of PR and
other disciplines such as SEO and
social media.
After a period as MD of in a
consumer specialist agency, he set up
his own venture, Smoking Gun PR in
January 2010 with wife Vanessa
where they set about proving the
impact strategic PR can have on an
organisation. Banning AVE (some
years ahead of the CIPR and PRCA)

8. Richard Marriott
Solutions Director
at Zazzle Media
Richard is the Solutions Director at Zazzle and is
responsible for the strategy and commercial teams
along with the day to day running of the business.
With over 10 years client-side experience and 6
years agency side, has a broad knowledge of all
things digital but specialises in digital strategy,
search, content marketing and CRM.
Abbey Jordan
Content Strategy Manager
at Zazzle Media
With plenty of experience within both marketing
and B2B comms, Abbey heads up our content
strategy process. Ensuring we have detailed
insight into both client personas and types of
successful content.
Using this information Abbey pulls together pivotal
strategies for our clients, that blend together a
focus for organic search and tone of voice, to
engage and excite appropriate audiences!
Claire Stanley-Manock
Paid Media Director
at connective3
Claire has over 15 years of digital marketing
experience and knows how to navigate the
complex paid media landscape to deliver
incremental growth for clients. Campaigns are
planned with strategic creativity and delivered with
personalisation to generate cut through, emotion
and results.

9. Carly Jade Chell
Digital Account Director
at Smoking Gun
Carly is responsible for leading
Smoking Gun’s digital accounts and
team of social and content
specialists. Her core role is to add
strategic value across client’s paid
and organic content, influencer
partnerships and wider digital remits.
Carly works seamlessly with Smoking
Gun’s PR teams to craft fully
integrated digital PR campaigns,
working to client’s business and
comms objectives to deliver digitally
optimised campaigns with impact.
Fully versed in the latest digital
trends, tactics and know-how, Carly’s
skillset has helped lead and shape
some of the UK’s best loved retail,
FMCG and consumer brands,
including; Wilko, Silentnight & many
more.
Max Hoppy
Joint MD
at Bind (Official Master of Ceremonies)
Max is joint MD of Bind – a biddable
media agency, recently recognised
as Small Digital Agency of the Year
at the Prolific North Awards. He has
previously held C level marketing
positions at TyresOnTheDrive,
Iceland Foods and various
technology startups. He learned his
trade working as an Industry Manger
at Google.
Outside work, Max is a hands-on
Dad, teaches children to ski and is
governor of Manchester primary
school Old Hall Drive Academy. His
long-term ambition is to change how
business (and marketing) is taught in
schools by leveraging talent and
experience from the private sector.
Fran Griffin
Digital PR Manager
at Digitaloft
Fran is Digital PR Manager at
Digitaloft, where she oversees the
media outreach and
exposure-building campaigns for
clients. With over six years of agency
experience, Fran carries both
traditional and digital perspectives
to PR and securing coverage.
James Brockbank,
Managing Director & Founder
at Digitaloft
With a career in organic search and
content marketing spanning more
than ten years, James has led
content, search and link acquisition
strategies for a wealth of brands in
competitive sectors including
finance, travel, automotive and
eCommerce.
James is a regular speaker at leading
search marketing conferences with
previous and planned sessions at the
likes of BrightonSEO, Pubcon,
Ungagged, YoastCon and Learn
Inbound, as well as writing for
publications including Search Engine
Journal and Search Engine Wach.

10. Get Involved
If you’d like to attend the masterclass as a delegate or
lead a session at one of our future events as an
‘Official Partner’, please contact:
John McCambley, Founder & Chief Producer
+44 (0)779 6322894
john@marketing-masterclass-series.com
Further information can also be found on
www.marketing-masterclass-series.com