The document discusses education-based marketing strategies for building trust and credibility with potential customers. It recommends establishing an online presence by starting a blog, writing an eBook, creating a short online course, launching a podcast, or hosting a webinar. These free or low-cost tactics allow businesses to share their expertise on topics while also marketing their products and services. The document provides guidance on how to implement each tactic, such as setting up a WordPress blog, surveying customers for eBook chapter ideas, or choosing a webinar delivery method and call-to-action. It emphasizes that education-based marketing through content creation is a powerful way for businesses to differentiate themselves from traditional selling approaches.

1. Leitrim Business Network
Education Based Marketing
‘Give before you ask’

2. Training/Mentoring in
Digital Marketing/Social Media
2005

4. What is Education-Based Marketing?
Sharing knowledge to build trust.

5. Education-Based Marketing is a powerful
marketing strategy that establishes trust
and credibility using educational
messages.
It is the direct opposite of traditional
marketing, which uses selling-based
messages.

10. Digital Marketing Daily
FREE Online Training
every day
New Book
Record once, sell often
How to create, market
and sell online courses

12. Answer the questions being asked
(and the ones that are not)
Build trust.
Remove doubt, fear and objections.

13. START
BLOGGING

14. How?
1. Set up a WordPress Blog
2. Answer the most FAQ
3. Encourage questions
4. Survey
5. Blog weekly
6. SpeakPipe.com

16. Write
an
eBook

17. How?
1. [Survey] What are the main pain
points?
2. Each one can be a chapter
3. Type it up with Word or Publisher
4. Save as a PDF
5. Give away or sell with eJunkie

18. Create a
short
online
course

19. How?
1. VIDEO
a. PowerPoint
b. Jing [FREE]
c. Snagit [€43]
d. Camtasia [Win €256, Mac €85]
e. Smart Phone and external mic

20. Start a
Podcast

21. How?
2. Audio
a. Headset
b. Smart Phone
c. USB Microphone
d. iTunes
e. SoundCloud
f. Audioboo
g. Use audio from video (Brendon Burchard)

22. All great content for your
blog

23. Host a
Webinar/
Hangout
[FREE Online Broadcast]

24. Options
1. You on camera
2. Broadcast (screen share) a PowerPoint
Presentation or
3. A website or software application
4. Automated webinar
5. Stream a live course/presentation
6. Record

25. How?
1. Choose your topic (30 minutes incl. Q & A)
2. Choose delivery method
3. Choose a date and time
4. Define your call-to-action (CTA)

26. Summary
• It’s a game changer
• You will really stand out
• You already have the knowledge and
• There is loads more where that came from

28. Q & A