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Roscommon Business Network - Website Videos that Sell
- 2. Roscommon Business Network – “Website Videos that Sell”
Reasons to have a website video
• People who view a web video are 6 times more likely to
purchase than other site visitors (Comscore)
• Retail sites with video increase conversion by 30% (L2
Specialty Retail Report)
• 50% of Smartphone users watch web video on their mobile
device. (Google Blog)
• Allows ‘try before you buy’ (with your eyes at least)
© 2012 johnnybeirne.com
- 3. Roscommon Business Network – “Website Videos that Sell”
Reasons to have a website video
• The cost of producing videos has dropped significantly
• Broadband speeds required are finally available
• YouTube Generation expect to see video
• YouTube is 2nd largest search engine in the world
• 90 hours of video uploaded to YouTube everyday
© 2012 johnnybeirne.com
- 4. Roscommon Business Network – “Website Videos that Sell”
Types of Videos
• Introduction Video
• Call To Action ‘Opt-in’ Video
• Testimonial Video
• Interview ‘The Expert’ Video
• Content Video
• ‘How-To’ Video
• Product ‘Features & Benefits’ Promotion
• Product / Service Launch Video
© 2012 johnnybeirne.com
- 5. Roscommon Business Network – “Website Videos that Sell”
Types of Videos
• Introduction Video – Padraig King
• Call To Action ‘Opt-in’ Video – James Martin
• Testimonial Video – Daniel Wagner
• Interview ‘The Expert’ Video
• Content Video – CruiseNet
• ‘How-To’ Video – Facebook Training
• Product ‘Features & Benefits’ Promotion – Jack Frost
• Product / Service Launch Video - SwiftQueue
© 2012 johnnybeirne.com
- 6. Roscommon Business Network – “Website Videos that Sell”
What next? - Options
• Write the script or storyboard.
• Local Videographer or
• Buy camera/microphone/software or
• Smartphone with App – e.g. i4Software – Example
• Upload to YouTube or Website/Facebook
© 2012 johnnybeirne.com