This document discusses how videos can increase sales and business success. It provides statistics showing that website visitors spend more time and are more likely to buy when videos are used. Different types of effective marketing videos are listed, such as introduction, testimonial, and product demonstration videos. The document then describes a marketing strategy used by TeamLife Training that leverages Facebook ads to drive visitors to their website, where a promotional video guides viewers to fill out a contact form. This strategy has successfully generated new prospects for TeamLife nationwide. Common concerns about making videos are addressed, along with recommendations for basic video production equipment. The conclusion is that video is a key strategy for ongoing business growth through creating content once that can reach many potential customers anytime.

1. How Website Videos
Increase Sales

2. School of Coaching / Training
School For Digital Business
“Leveraging Psychology & Technology for
Optimum Business Success”
Daily Question
How can I do this easier & better?

3. Why Video?
• Retail visitors stay longer - +2mins (comscore)
• Viewers 6X more likely to buy (comscore)
• Increased conversion +30% (L2 Speciality Retail Report)
• 50% smartphone users watch web video (Google Blog)
• 90% Shoppers found video useful pre-purchase (Internet
Retailer)
• Videos increase CTR by +96% (Implix Email Marketing Trends
Survey)
• 90% of Internet Traffic will be video by 2015 (Cisco)
SEO Rankings

4. YouTube Statistics
Created in Feb 2005 – Sold in Nov 2006
for 1.65bn dollars to Google
•800m+ unique users / month
•4Billion+ hours video watched / month
•72hours video uploaded every minute
•YouTube localized in 43 countries & 60
Languages
•500 years of YouTube videos are
watched on Facebook every day

5. Types of Video
• Introduction Video
• Call To Action ‘Opt-in’ Video
• Testimonial Video
• Interview ‘The Expert’ Video
• Content Video
• ‘How-To’ Video
• Product ‘Features & Benefits’ Promotion
• Product / Service Launch Video

6. The Price of Petrol
Now a huge cost of doing
business in Ireland
“Rather than travel searching for clients
Use Video to Get clients to come to you”

7. Fuel Price Fluctuation
(Pumps.ie)
Date Petrol (C/L) Diesel (C/L)
Oct 2nd 2012 169.9 157.9
Jan 1st 2012 149.9 148.9
Jan 1st 2011 141.9 134.9
Jan 1st 2010 122.9 109.9
Jan 1st 2009 94.9 94.9
Jan 1st 2008 114.9 120.9
Jan 1st 2007 103.9 ??
Jan 1st 2006 99.9 103.9

8. Key TeamLife Marketing
Strategy using Video
• Simple ‘Targeted’ Advert in Facebook
• Clicking on Advert  TeamLife Website
– www.teamlifetraining.com
• Website – Viewer guided towards 1.5 Minute Video
• Call to Action at End of Video
– To Fill out Webform
• Webform  Sends email to TeamLife
– New Prospect Name
– New Prospect Email
– New Prospect Tel (Optional)
• TeamLife Follows-up with Prospect within 24hours

9. Facebook Ad Trials

10. Mini-Promotional & Opt-in Video

11. WebForm

12. See Video - Go to http//:www.teamlifetraining.com

14. Daily Emails Received
(New Prospects Nationwide)

15. People buy when they are ready to buy
NOT when you are ready to sell
Below are times in the last few days
when new TeamLife clients signed-up
Date Time
Oct 1st 2012 20:28
16:57
16:50
11:30
Sept 30th 2012 23:33
Sept 29th 2012 18:03
09:21

17. What Stops Business
Owners Making Videos?
• Fear of Rejection
• Judgment from others
• Anxious about one’s Appearance / Voice
• Perfection
• Remembering Script
• Lack of Structure
• Technology Challenges

18. Video Technology
• Quality Video Camera
• Wireless Lapel Mic
• Teleprompter (For Reading Script)
• Background Screen / Backdrop
• Lighting
• Video Editing Software

19. Videos
A Key Strategy For Business
Growth
Create it once
Reach Thousands ‘Day or Night’