Using web content effectively emtex 270911
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Presentation to the Emtex Designers Forum, Nottingham on 27 September 2011
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Using web content effectively emtex 270911
- 1. Using Web Content Effectively © John Owens Associates 2011 www.johnowens.biz
- 2. John Owens Using Web Content Effectively Or “ A whistle-stop tour through why your visitors don’t do what you want them to do.....” (+ how you can get them to ....)
- 7. “ Unless a website meets the needs of the intended users, it will not meet the needs of the organization providing the website” Jakob Nielsen, useit.com
- 13. If they can’t see it....
- 19. & more..... Blogs RSS Forums Directories Search Social
- 20. Finally “ The single most important thing most Web sites can offer to their users is content that those users will find valuable”. “ The Elements of User Experience” - Jesse James Garrett
- 21. John Owens Associates tel: 01522 822 302 mob: 0780 9631597 email: [email_address] web: www.johnowens.biz
Notas del editor
- The benefits that you aim for should be very much tied into what you want for your business. Unfortunately, far too many websites are not integrated into the aims and objectives of the business. This means that they never really bring benefit to the business and often get ignored and left to stagnate – which means they are less likely to bring new business to the firm...which means they get ignored and left to stagnate
- www.foldtester.com
- WIIFM – useful info + SEO value too