Business case patterns for investing in user experience design as a product management professional. For more, see http://johnpeltier.com/blog/2014/02/09/business-case-for-user-experience/

1. Business Case for
User Experience

2. Traditional Enterprise Software
The Inmates are Running the
Asylum!
-Alan Cooper

3. Modern Enterprise Software
BYOD

4. Business Cases (oversimplified)
1. Increasing revenue (new or
existing business)
2. Decreasing cost

5. "Design is not just what
it looks like and feels
like…..
Design is how it works."
- Steve Jobs

6. 3 Business Reasons for UX
investment
1) E-Commerce User Experience
2) Crossing the Chasm
3) Planning for Redesign

7. E-Commerce UX
$300 million button
Giant e-commerce site increased
revenue by removing a barrier
to purchase: account creation

8. Crossing the Chasm
Will your early adopters provide
a strong reference to the early
majority, if their user
experience is inferior?

9. Plan for Redesign
Our first designs will seldom
work.
Changing software in production
is enormously expensive.