A high level overview of the application of augmented reality in the retail and marketing space. Examples of what top brands are doing with AR are outlined and basic insights are provided differentiating AR technologies. See how Buzzbox implements its AR through various possibilities that you can use for your own marketing initiatives.

1. · · · ·
THE RETAIL
AUGMENTED
REALITY
PLAYBOOK

2. AUGMENTED REALITY AT A GLANCE
· · · ·
THE FUSION OF THE REAL WORLD
WITH THE DIGITAL
AUGMENTED REALITY UNLOCKS:
• SUPERIOR CUSTOMER EXPERIENCE
• OFFLINE DATA COLLECTION
• CONTEXTUAL EXPERIENCES

3. WHAT BRANDS ARE DOING WITH AR?
· · · ·
Amazon printed its first ever 68 page
catalogue, shipping it to millions of
American households.
The catalogue, titled “A Holiday of Play”
has QR codes for featured toys.
Customers can scan the QR codes to
learn more about toys and place orders.
Link to catalogue: http://bit.ly/2C1R7zW

4. WHAT BRANDS ARE DOING WITH AR?
· · · ·
Nike created a sneaker treasure hunt
around the city of Manhattan that is
unlocked after interacting with AR
stickers
This year Nike implemented an instore
augmented reality experience showing a
3D animation of Lebron James dunking a
basketball

5. WHAT BRANDS ARE DOING WITH AR?
· · · ·
Watchbox, a global leader in preowned
luxury watches invested in ability to try-
on watches through augmented reality.
According to co-founder of Watchbox,
Danny Govberg, “Technology plays a
crucial part for Watchbox and our omni-
channel approach. Our investment into
augmented reality is for our ecommerce
customers to feel confident in their
online purchase”.

6. WHAT BRANDS ARE DOING WITH AR?
· · · ·
During the release of the Star Wars: The
Last Jedi, Google added a feature to the
pixel camera which allowed users to
input AR stickers into pictures and
videos.
The storm trooper AR filter created viral
sharing on social media.

7. WHAT BRANDS ARE DOING WITH AR?
SPEQS is an ecommerce online eyewear
retailer specialising in augmented reality.
It is one of the first eyewear companies
to offer augmented try on for eyewear.
The try on experience alleviates
problems with pain of physically
purchasing eyewear and promoting
consumer confidence in their purchase.

8. UNDERSTANDING AR IN NUTSHELL
· · · ·APP AR BROWSER AR
• Augmented reality accessed only
through mobile app – User needs
to download the app
• More creative freedom for
augmented reality experiences (i.e.
recognising surfaces and images)
• Large upfront development cost
and limited reusability of
application
• Augmented reality can be accessed
with your phone camera
• Limited creative freedom for
augmented reality experiences
• Low upfront investment cost
• Highly reusable and scalable

9. WHERE TO GET STARTED?
· · · ·
• ArKit/ArCore are
augmented reality
modules available in iOS
and android for native
app development.
• To create AR experiences,
it must be developed
from scratch
Several Augmented Reality builders exist in the market.
• Augmented builder
with UI powered by
ArKit and ArCore.
• Published as mobile
app
• Charged for publishing
and usage
• Costly integration
• Design focused
augmented reality
builder
• Marketing and
business oversight not
provided
• Published as mobile
app

10. INTRODUCING AR
Web based Augmented Reality – No need for app
Drag and Drop AR Builder – Rapid AR creation & deployment
Premade designs & templates built for retail and marketing
Collection of engagement data for marketing analysis
What makes us different?
Connecting the dots between AR & business outcomes

11. BUZZBOX AR BUILDER A SNEAK PEAK

12. ANALYTICS DELIVERED BY BUZZBOX
Marketing metrics available for
every AR engagement
• Views
• Click through rates
• Heat maps
• GPS location
• Engagement time/duration
• Mobile operating system
• Wifi network (public/carrier)
Link to Video: http://bit.ly/2EBm5zf

13. AR POSSIBILITIES

14. CATALOGUE AR EXPERIENCE
Empower your print marketing
with augmented reality.
Inform & educate customers
more about products and offer a
way for connect to your digital
content.
Now it’s possible to track and
gather data for offline
engagements
Link to video: http://bit.ly/2H0OnqI

15. TRY ON AR EXPERIENCE
Add an additional layer of
customer experience to
wearable products.
Whether your product is located
in store or online, now it’s
possible to provide customers a
visual aesthetic sense of how
products look on them.
Link to video: http://bit.ly/2XEidX5

16. IN-STORE AR EXPERIENCE
Transform a static retail store
experience in something
completely dynamic with ever
changing digital content
empowered by Augmented
Reality.
Promote self service with AR and
chatbots as well as the ability to
collect offline engagement data.
Link to video: http://bit.ly/2Ti2w9u

17. LOCATION EVENT AR EXPERIENCE
Create event based AR
experiences by placing markers
at different locations, whether
instore or around the vicinity to
promote gamification of events.
For example, Nike used location
markers that show AR as a way
for customers to engage to
unlock a new pair of sneakers.

18. OUTDOOR ADVERTISING AR
EXPERIENCE
The combination of QR/AR
technology now enables
outdoor advertising mediums to
create an additional layer of
viewer engagement.
Deliver digital content and AR
experiences to make
advertisements more impactful
and memorable.

19. POSSIBILITES ARE LIMITED BY
YOUR IMAGINATION

20. EXPLORE AR WITH BUZZBOX
INTERESTED IN AR SOLUTIONS
FOR RETAIL & MARKETING?
WHERE TO REACH US?
MORE AR INFO
Facebook:@getbuzzbox
LinkedIn: @buzzbox
hello@buzzboxgifts.com
www.getbuzzbox.com