Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Scm case 1
1. CASE STUDY
OF
MEDITECH SURGICAL
JOHN
ASHOK
S AT H I A
NITHI
KRISHNA
2. INTRO: MEDITECH SURGICAL
• LARGO HEALTH CARE COMPANY
• MEDITECH SURGICAL – ENDOSCOPIC
INSTRUMENTS
• STRATEGY FOLLOWED
• AGGRESSIVE COMPETITION (NATIONAL MED
CORP)
• NEW INNOVATIVE INSTRUMENTS
• FIRST CLASS SALES FORCE
• RAPID PRODUCT DEVELOPMENT
• FLAWLESS REPUTATION - VISION
• MORE THAN 200 PRODUCTS
3. V.P. OPS
DIRECTOR DIR PLG,
PM 1 PM 2 SUPPLIER DISTN &
MGMT CS
CENTRAL
BU
PLANNING
CS &
BU DISTRIBUTI
ON
INVENTOR
QUALITY
Y
SUPPORT
LOGISTICS
SERVICES
MATERIAL
4. ENDOSCOPIC SURGICAL
INSTRUMENTS
Permits minimally invasive surgery
Market created in early 80’s, rapidly
growing
Old products continually updated and
replaced with new product
introductions
5. CASE: MEDITECH SURGICAL
Intent – diagnosis of supply
chain
Business overview
Supply chain
Production planning – 6 weeks
LT
What’s wrong?
How to fix it?
6. BUSINESS OVERVIEW
National and Meditech split the market
Compete based on product
innovations, customer service, cost
National sells to physicians; Meditech
sells to material managers
Customer preferences change slowly
10. Monthly PRODUCTION PLANNING
Plan
MRP
Order point;
Material
Order quantity
Plan
Parts Inventory Assembly Bulk Inventory Packaging & FG inventory
Sterilization
11. WHAT IS GOING ON?
Demand is quite predictable
Usage in hospitals is quite stable
Market share moves slowly over time
With each new product, dealer must
build inventory to fill pipeline
12. WHAT’S WRONG?
Poor service for new product
introductions
Poor forecasting?
Panic ordering?
And high FG inventory
13. WHY DID MEDITECH THINK
DEMAND WAS UNPREDICTABLE?
Poor information systems
No one looked at demand
No one had responsibility for forecast errors
Tendency to shift the blame
Built-in delays and monthly buckets in planning
system
Amplifier in planning system
14. WHAT TO DO?
Recognize that demand is stable and
predictable
Establish accountability for forecast
Eliminate planning delays and/or reduce time
bucket
Alternatively, put assembly within pull system
and eliminate bulk inventory
15. CASE DISCUSSION QUESTIONS
1. WHAT ARE
MEDI TECH’ S PROBLE MS
IN I NTRODUCI NG NEW
PRODUCTS ? IN
MANUFACTURI NG ALL
PRODUCTS ?
