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Pym youth camp 2012
- 1. PYM Youth Camp 2012 Promotions and Recruitment Strategy
- 2. Kabataan #LegGo! (Tayo na sa Pagbabago) What is #LegGo? #LegGo is the famous hashtag / internet slang in the social networking site (twitter / facebook). A way to look cool when saying "Let's Go!“ Is an expression used to exhibit excitement, happiness or readiness for whatever is about to go down
- 3. The Call for Change – Tungo sa Pagbabago Why Change? Simply because we are changing for better. We should never be static. Change is the only constant so we have to change constantly It doesn’t mean that we are changing because we are nothing right now, but we have to change because we want to grow, to transpire and move
- 4. The Study It is clearly define that most of the youths (ages 13 to 35 years old) are 40 to 50% exposed to the online world. We can utilized this medium as an inspiration for this year camp as we did in the past camp (pirates/ ninja’s etc.)
- 5. The Calling: Key Terms – What is our goal? Biodiversity (Love of Nature) Dynamic Builders of Community (Family / Friends) God (Whom shall all good things come)
- 6. The Target Campers Ages 13 to 35 years old Male and Female Christian Catholics (Christians from other sects are welcome)
- 7. Marketing Strategy Non-traditional Media Campaign Church Announcements Booths New Media Campaign (On line) P on P campaign
- 8. Church Announcements During mass, one to two members of youth will read a 30 to 45 secs comprehensive announcement that will invite the parishioners to the camp It will aid with an avp / ppt as a background to visualized the campaign TOOL: Script Reading / AVP
- 9. Boothing Toset up a booth that will serve as a inquiry kiosk, registration before the camp TOOL: Visual Aids / Banners / Flyers / AVP
- 10. Booth as perspective (please comment)
- 11. New Media Campaign We will utilized the Facebook and Twitter to invite campers It is a great venue for our target market, because they are more exposed in the online web To create a web facebook page that will link to the official facebook of NSOLL (Almost 2K followers) We will be using the signature hashtag (#) for every post ex. “Excited na ako #LegGo” TOOL: Webpage
- 12. P on P campaign Person to Person campaign (The Christian Baptized Style) We will try to call the attention of the prospective campers after the mass, invite them personally and get their mobile number or Facebook address Give our testimonials and ask them to pre- register TOOL: Human Power
- 13. Footnotes Should you wish to comment, edit or add in this campaign? Please do not hesitate to call our attention Recruitment / Promotions Group PYM Youth Camp 2012 #LegGo for this!