App store optimization services will change in near future. According to a business analyst, in – app engagement and personalization are very effective to engage customers and it is cheaper as well.

1. App Store Optimization will change
in the Near Future [2016]

2. App indexing will greatly influence app
marketing & ASO
● App indexing helps people to find and install
apps on their iOS and Android smartphones
during a web search result.
● As search results are available within mobile
apps, mobile web results are going to replace
with mobile app search results in near future.

3. Ratings will become crucial
● It’s clear that a user look for ratings and
reviews before downloading app.
● App ratings/ reviews have not that much
importance on the app store results in the past
years, but it is going to make a huge impact in
2016.

4. More relevance for app description
(than ever before)
● It is predicted that the app description quality
will become critical for ASO in 2016.
● Google and Apple always give importance to
readability. So try to write attractive and user
friendly app descriptions.

5. An increase in Digital Marketing Agencies
focuses ASO services
● Experts predict that marketers will recognize
the relevance of App Store Optimization is as
critical as Search Engine Optimization is for
websites.
● You will witness a considerable increase in
the number of Digital Marketing Agency
providing ASO services in 2016.

6. Real-time mobile analytics tools become
more relevant
● If you want to provide better services for your
customers you should understand the needs of
customers. Real – time analytics tools are
useful in finding such needs.
● Real- time mobile analytics tools such as
AppAnnie and Sensor Tower will help
marketers to examine the tactics of their
competitors.

7. Contact Us
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