1. Kortpersonalisering
- kampen om Norden
Børre Midtgard

2. Kampen om Norden

3. EDB Cards
Card
Acquiring Services
Card Card
Issuing Services Fraud Prevention Services
Card
Card Value Added Card
Switching Services Service Channel Services
Card Card
Personalisation Services ATM Services
Card
Merchant Services
EDB 2010
Page 3

4. EDB Cards – Mo i Rana
 Founded 1991
 3 main business areas Banking Transaction
Cards Chip
services Surveillance
 Approximately 165 employees Perso
24/7 24/7
within card personalisation

5. History
- Some highlights
TAG Systems Start up Start up Start up card Opening
NO Transaction deliveries to deliveries to Perso. Site
founded Surveillance UK Banks Sweden Stockholm
1991… 1993… 1997… 1999… 2003... 2006… 2007… 2009… 30.09.10 2011-
EDB One of 2 card
Start up card Transaction
Start up Purchases vendors to
perso- Surveillance
Card factory TAG Systems Nordea in the
nalisation Real time
NO Nordics
EDB 2010
Page 5

6. Current Clients
 90+ different card issuers
from various countries:
– Norway
– Sweden
– Finland
– Denmark
– UK
– Luxembourg
– Latvia
– Estonia
– Ireland

7. Vendors of bank card personalisation
in the Nordics
What has happend:
 Acquisition of actors in Scandinavia
 Some actors do not renew their
MC/Visa licenses
Status:
 2 vendors based in France
 1+1 Scandinavian based vendor

8. Background for establishing
personalisation site in Sweden
 Strategic decision late 2008
 One actor serving nearly 100% of
the bank/finance marked
 EDB has already a strong footprint
in Sweden
 100% in line with market strategy
 Market signals

9. EDB’s personalisation bureaus
 Stockholm
- Personalisation services
- Daily productions
- DR site for Norway
- 420m2, can be extended to 1000m2
- 2 production lines
- 1 packaging line
 Mo i Rana
- EMV DP, Personalisation & Services
- Large capacity (Daily + Renewals)
- DR site for Sweden
- 1000m2 personalisation area
- 7 production lines
- 2 Chip embedding lines
- 3 Packaging lines

10. Partner / Sub contractor in Finland
 TAG Systems Finland OY – Helsinki
- EMV DP, personalisation
- Daily production
- DR site in Tallin
- 900 m2
- 3 production lines
- 2 Chip embedding line
- 2 packaging line
 EDB with its partner makes a strong Scandinavian vendor
 Nordic clients need Nordic expert competence, local presence & local
understanding

11. A total offer
Card body production
Chip
Chip
products
embedding
Consultancy services
Card design
service
Card Lifecycle
Management
EMV Data Prep. Serv.
Key Management
Smart Card
Management Solution
Transaction surveillance and
blocking services Personalization
Services