1. Leaders and
Stars
Kred Measurable
Influence
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2. We All Have Influence Somewhere
Every voice is important.
Our main Influencers are everyday people and
networks of friends.
Small Close Networks of normal people are the
Rock “Stars” of Influence.
As Leaders, we believe in nurturing these Stars
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3. What is Kred?
Transparency
Community
Trust and Generosity
Kred enriches your contributions to and
interactions with your viral social sphere.
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4. What is Kred?
Kred is Measurable Influence based on two metrics:
Influence
Ability to inspire action:
Retweets, Replies, New follows.
Outreach
Generosity, rewards actions,
interaction with others.
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5. Kred Influence
Influence measures what others do for you
Normalized 1,000 point scale
Influence
How you inspire others to take
action.
Metrics include:
Retweets
@Replies
New Follows
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6. Kred Outreach
Outreach measures generosity
Points “level up” and
increase infinitely
Outreach
How others inspire you to interact
and engage.
Metrics include:
Retweets
@Replies
New Follows
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7. Kred Community Leader Program
Objectives
Create Kred Awareness
Provide Community Leaders with Deep Kred Analytics
Provide Community Leaders with Real-Time Kred Event
Analytics
Nurture Community Stars
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8. Kred Leaders Package
Each Kred leader is supported with a package (including
a variety of deep analytics reports) that helps them
leverage theircommunity
By experiencing the power of Kred to drive their own
community, Leaders will be able to talk about Kred from
personal experience
Feedback from the leaders using their package helps
improve the Kred platform and offering
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9. Kred Leaders Membership Levels
Leaders
People who are leaders and respected in their
communities
People who want to be involved with Kred because it
leverages their business and influence
Elected by the community, using +Kred
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10. Kred Leaders Membership Levels
Stars
Future Leaders and Commentators
Want toengage with Kred Leaders
Are acknowledged
See Kred as a channel for Growth
Participate in competitions and events and
help the Kred team spread the word
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11. Community Leaders and Stars have
special Gold and Silver Kred
Badges
Leaders Stars
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12. Kred Leaders Conference
May 23rdSan Francisco
Attendees: Kred Community Leaders and Stars
A Thought Leader Conference about Influence and
Outreach
A reward for the Stars’ involvement in the program
An opportunity to inject the stars with Kred
goodness and meet the Kred team
Kred community votes for their favorite leaders
and stars to attend
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13. Become a Leader
Encourage your communityto vote for for you as a
Leader
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14. See community members in the
Run to become leaders
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15. Community Leaders Featured on
Kred.com
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16. Community Activity Statement
Show raising stars
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17. Leaders award +kred to Stars
Active In their community
+kredfrom Community Leader is worth Double points
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18. Events Leaderboard
See influential people about specific events
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19. Kred Leaders have access to the
PeopleBrowsr Mailing List
The Kred Leader of each community has the opportunity
to author the monthly Kred community email and
blogpostabout influence.
The email is distributed to the all Kred users in the
specific community.
The blogpost is published on the Kredblog
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20. Kred Leaders make promos viral
Valentine’s day. Double the Love.
Influence awards are counted double on Kred
Eg:
-You receive +K on Klout
-You win 2 +Kred
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21. Kred Leaders Package
Kred
Scorecard
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22. Kred Leaders Package
HISTORICAL REPORT
Historical
Report
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23. Kred Leaders Package
Weekly
Health
Report
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24. Kred Leaders Package for Events
Pre-Event
During the Event
Dashboard monitoring event’s #tag
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25. Kred Leaders Package for Events
Pre-Event
During the Event
Post-Event
Mentions Report
Audience Analysis
Reach Report
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26. We all have Influence Somewhere
Contact:
@andrewgrill
andrew@kred.com
http://slidesha.re/KredDeck
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