2009: how iPlayer won the AccessIT@Home award

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Jonathan Hassell

Presentation given by Jonathan Hassell (Head of Audience Experience & Usability, BBC Future Media & Technology) on iPlayer winning the AccessIT@Home award in London, Sept 2009. Covers: the difficulties disabled face with digital TV; iPlayer's accessible navigation (electronic programme guide - EPG) and media player; iPlayer's inclusion of programmes with subtitles/captions, signing, and audio description/descriptive video; how this enables all viewers to find, watch and enjoy programmes they may otherwise have missed; tools for cost-effective provision of online access services

Technology Design

Access-IT@Home award – BBC iPlayer Jonathan Hassell BBC Future Media & Technology

BBC iPlayer summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Needs/Problems ,[object Object],[object Object],[object Object]

Needs/Problems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Needs/Problems ,[object Object],[object Object],[object Object],[object Object],[object Object]

How iPlayer solves the problems… ,[object Object],[object Object]

Accessibility of the interface ,[object Object],[object Object]

Accessibility of the programmes ,[object Object],[object Object]

Accessibility of the programmes ,[object Object]

Accessibility of the programmes ,[object Object]

Key Benefits – for all ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where it is currently offered ,[object Object],Total stream/download requests Daily stream/download requests 11.2m 361,000 Jan 08 14m 482,000 Feb 08 17.2m 556,000 Mar 08 21m 699,000 April 08 21.8m 700,000 May 08 20.4m 680,000 June 08 20.3m 653,000 July 08 21.2m 684,000 Aug 08 22.8m 759,000 Sept 08 30.6m 987,000 Oct 08 35.1m 1,170,000 Nov 08 Dec 08 41m 1,324,000 34.5m 1,231,000 Jan 09 35.7m 1,274,000 Feb 09 40.9m 1,319,000 Mar 09 39.1m 1,475,000 April 09 37.4m 1,246,000 June 09 41.6m 1,341,000 May 09

What people are saying… That is absolutely fantastic news about the iPlayer!! Brilliant. I'm going to use this so much now :-) I have just watched all this weeks episodes with audio description and I am impressed. There is a pause, stop button which is easy to locate and you can even restart the episode. If you go back again it will take you to the same place where it was if you listened last time. I find it very accessible and easy to work and I am very pleased with it. Only problem, it has made me start watching Eastenders again!

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For more information ,[object Object],[object Object]

e: jonathan@hassellinclusion.com t: @jonhassell w: www.hassellinclusion.com Contact me

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2009: how iPlayer won the AccessIT@Home award

1. Access-IT@Home award – BBC iPlayer Jonathan Hassell BBC Future Media & Technology

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13. What people are saying… That is absolutely fantastic news about the iPlayer!! Brilliant. I'm going to use this so much now :-) I have just watched all this weeks episodes with audio description and I am impressed. There is a pause, stop button which is easy to locate and you can even restart the episode. If you go back again it will take you to the same place where it was if you listened last time. I find it very accessible and easy to work and I am very pleased with it. Only problem, it has made me start watching Eastenders again!

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19. e: jonathan@hassellinclusion.com t: @jonhassell w: www.hassellinclusion.com Contact me