Jon's talk at Cardiff City Stadium July 10, 2012

1. HOW TO FIND 10 F1 ENGINEERS
With no advertising
Jon Payne, Noisy Little Monkey | 10th July 2012
www.noisylittlemonkey.com/ask

2. Preparation Is Key
Why not use job boards and advertising?

3. Long Term Google Rankings
Also page 1 for Red Bull apprenticeships, Motor sport jobs, composite laminator jobs
TXM couldn’t be found for their own name 12 months ago

4. From Links
Because a spike in links is OK if they’re from reputable sites (like the BBC)

5. From Social Sentiment
Because a spike in links is OK it’s supported by a similar spike in social mentions and shares

6. From Social Sentiment
Because a spike in links is OK it’s supported by a similar spike in social mentions and shares

7. because this
is your money on job boards
They get all the social shares, links AND you have to pay them? Not with the monkeys.

8. So. How?
www.noisylittlemonkey.com/ask

9. Preparation Is Key
Curry helps too.

10. We need a co branded custom site
But on the client’s domain
www.noisylittlemonkey.com/ask

11. And we need people to upload their own content and encourage them to share it.

12. So we encouraged them to upload videos answering interview questions
to energise their application

13. And get their Facebook friends and family to give us their reasons why they should get the job

14. There were rules
www.noisylittlemonkey.com/ask

15. Rules
• Do not imply
– they will touch the car
– they will work for Red Bull Racing
• Do not engage with
– the motorsport press
– f1 journalists
– red bull
Thankfully – we didn’t have to make the applicants live by these rules

16. We could talk to some interesting people
Home page of Apprenticeships.org.uk on Day 1 of Apprenticeship Week.
We even got a mention in a minister’s speech

17. We Tweeted & Facebooked
• And waited for the YouTube to take hold….
We got lots and we said thank you for every one.

18. Each video got lots of social shares

19. Each video got lots of social shares

20. IT’S ALL ABOUT THE GRAPHS

21. Then the applicants engaged (as planned) with the Red Bull F1 Drivers.

22. We suspected this would The server had a mirror of
happen. So we had this site the Candidate Database
on a BRAND NEW SERVER and all the content from
WITH A MASSIVE PIPE OF the main site.
INTERNET.
Be prepared to #win
The normal server fell over in under a minute.

23. Long term
12 months of paying for ‘SEO’, PPC, crappy social marketing

24. Is it sustainable?
Social Media campaign started in November.
Good content, well seeded. Genuine interaction with audience.

25. The results
We got 700 applicants, 50 odd videos and 10 of the best aspiring engineers.

26. And the Global Recruiter Award for Best Innovation

27. POOL OF POTENTIAL
We’re fishing in much richer waters
www.noisylittlemonkey.com/ask

28. We use social for all sectors
• We have been asked to stop certain
campaigns because the results are too good
• That’s because recruiters are short sighted
• Their board of directors don’t allow us to stop
• We have saved over £50,000* on job boards
• The website gets 3x the traffic it used to
*Probably spent about half that on social media

29. When You Start
Our first Chrome Extension:
http://goo.gl/19kSN

30. g
Track social – to see which links you share drive traffic

31. g
So you can see where to spend your efforts

32. THANKS!
@NoisyMonkey
?
@MrJonPayne
www.noisylittlemonkey.com/ask