This document outlines a product management framework that includes assessing market opportunities and customer needs, defining solution offerings and routes to market, developing partnerships and sales/marketing programs, analyzing competitive landscapes, and establishing organizational structures and workflows to deliver products.

1. Product Management Framework
Market
Opportunity
Customer Segments/
Customer Needs
Solution Offering
Channels /
Routes-to-Market
Partnerships
Sales
Enablement
Marketing
Programs
Analytics
Organization Structure and Staffing Models
Workflows and Business Process Definition
ASSESSMENT ANALYSIS DEFINITION DELIVERY EXECUTION
ALIGNMENT
Competitive
Landscape
Product
Marketing