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Flash the cancer for seo
1.
Flash The Cancer
for SEO ©2009, Oracle Digital
2.
Looking to add
some flash to your website’s landing page to wow your website visitors? DON’T DO IT, mate! Flash is mostly known as the Cancer for SEO. Search engine optimisation specialists generally agree that SEO on each and every page of your website is important. On you home page, where flash is mostly used, SEO is vital and if you’ve got a flashy flash page on your home page, you’re not typically doing the right thing for your website or your business. Flash – Typically Illegible to Search Engine Spiders Search engines need to read web pages so that they can ascertain what they are about and then categorise them appropriately. With a flash presentation, your website’s home page will often be illegible to search engines who crawl and measure dozens of attributes on each page. It takes pretty intricate coding to make sure you can use flash while still optimising. Most agree that html is better. And, the search engines will often bypass this important page if they can’t tell what it’s about. This can impact various things, such as your site’s search engine rankings and could also impact your pay per click campaigns as well because if Google spiders can’t understand what you’re linking to, they may give you a less than optimal Google page score which could result in poor ad placement and higher prices per click or per page impression. Many experts say that it’s not impossible to do flash and Google SEO but most agree it’s much more complicated and that you aren’t likely to get the same results as if you create a non-flash home page. Flash – Load Time Beyond flash being known as the Cancer of SEO, it really doesn’t do all that much for user experience either. When someone lands on your page, they almost always need to wait for Flash to load and a good portion of your visitors will leave before the flash finishes loading. ©2009, Oracle Digital Page | 1
3.
The Good News You
don’t need to use flash to wow people who land on your website. There are great design elements that you can utilise that help you optimise for SEO with the major search engines, help you with visitor capture info for permission-based marketing, and that can help you create a great user experience as well. Talk to Oracle Digital, Perth SEO specialists, for conversion oriented design. We can help you succeed online where you competitors have failed. We can design a great website that is optimised for visitors and for search engines. ©2009, Oracle Digital Page | 2
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