NMDL Final Project on Best Buy Social Media

1. Social Media Marketing Strategy
New Media Drivers License Final Project
Devin Jones
S

2. Target Market
• Teens and young adults (age 18-28)
• Very involved in social media.
• Highly educated, currently attending or have attended
college, and very tech savvy.
• American men and women at a 60/40 ratio favoring
the male population, as studies show them to be more
highly involved in our products.
• Those who use the internet to discuss and buy
products.
• Highly involved in social media and blogging.

3. Bridging the Gap
Goals Challenges
Create dialogue with S High involvement
consumers! purchases
S Increase internet presence S Large dollar
S Increase connection with purchases
customers S Products are “leisure”
S Increase loyalty to Best Buy not necessity
and Best Buy products

4. Facebook & Twitter
S The Best Buy Facebook page S Our Twitter will feature tweets
will remain partially the same, but not only telling about our new
we will become much more
interactive with those who "like" products, but will integrate with
us. our Facebook page, tweeting
important posts from
S We will ask our fans questions, customers
and create discussions that will
lead us both to the obtaining of
sales and the obtaining of S This will make the customer
valuable information on what the more involved as we create a
customer wants out of both best dialogue, and they will enjoy a
buy products and services, and company like Best Buy re-
their Best Buy experience as a
whole. posting their opinions, which

5. Foursquare & Google+
S Foursquare will feature prizes for checking into Best Buy
locations, such as coupons and free gifts. Foursquare will
also be integrated. check-ins, when posted, will be
discussed on Best Buy’s Facebook and Twitter.
S Google+ will help us gain +1's, and we will "friend" people
who +1 us and create a dialogue, just as we will do on
Facebook.

6. Google & AdWords
S We will utilize Google AdWords, as well as Google
Analytics, to pull in customers.
S We well also track their visits to not only our webpage,
but also our social media profiles.
S AdWords will feature special sales and promotions, and
AdWords that tell customers how to get involved in the
discussions that will be taking place on our new social
media sites.

7. Mobile
S Along with Foursquare
integration, a Smartphone
app will be created for a
free-of-charge download
that keeps patrons up to
dateon:
S releases and new deals
S the discussions we have
with customers through
our social media sites.

8. Metrics of Success
S Google Analytics will allow us to:
S Track the visitation to our sites
S Look at click through rates
S It will also help us in future evaluation of brand loyalty, as
we watch site visitation and sales of particular products
over the internet increase over time

9. Evaluation
S We will evaluate the success of the campaign by
S Looking at Google Analytic results
S Viewing sale increases from 5 previous years
S Evaluation will be continually ongoing as we watch the
brand loyalty of Best Buy increase. Because the
company is already a well known name it is not
resourceful to measure success in brand recognition, but
in brand loyalty and sales increases.

10. Investment Allocation
S Budget: 5 million
S 1 million each to Facebook and Twitter, 1 million to Google
AdWords, 500,000 to mobile, foursquare, Google+ and Google
Analytics.
S 8 month timeline for full integration of all sites (completed
November 16th).
S Special sales promotion peaks include holidays (mainly
Christmas) and the SuperBowl.