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Barry Jones
Ne Tentes aut Perfice - If Something is worth doing, It is worth doing well

Expertise &
B. Jones Achievement

Time to Market, Features or Cost ? Barry Jones
Jones

Make
Introduction & Values
your Null Returns – Creating a zero defect organisation
Dates

from start up to Tier 1 supplier
and keep Vision & Strategy

without having to say sorry to
your
Margins Product Creation & Delivery

Barry Jones - Profit From Experience
Technology & Development

Managing Global Projects with transcontinental Teams
Managing
the Team Development & Leadership
product
Developm
Job Specific Skills
ent
Lifecycle
Products & Summary

Roles &
customers

Responsibilities
Creating value from component technologies

VP SW Engineering &
Client - Server Solutions:

Product Creation

Snr Director Operations
& Development

Operations Director
No Excuses

Chief Product Officer

Managing Director & CTO

Wireless Development
Centre Director

Founder & CEO
Barry
Jones Head of Strategy/
Planning Mobile Devices

Business Manager

Product Development&
Support Controller

Software Development
Manager

Meet Barry Jones
Highly effective visionary manager, successful serial entrepreneur and
international business manager with a track record of creating
organisations which deliver value for customers, partners, investors and
staff.
A charismatic business leader with over 20 years of successful commercial
and technology management throughout the product lifecycle. An
International reputation gained by delivering consumer electronics,
mobile products, services and value added solutions on behalf of a wide Expertise &
range of organisations from multi-nationals to start-ups in highly
Achievement
Key Areas of Expertise Introduction & Values

Organisational Development Vision & Strategy

 Successfully operated distributed organisations on 4 continents, managing Product Creation & Delivery
outsourcing, insourcing and contracted ODM development. This included
management of teams in Australia, Brazil, Korea, Taipei, Russia, Denmark, Technology & Development
India, China and Singapore resulting in increased performance and
achievement of challenging targets.
Team Development & Leadership
 Built 3 distinct technology organisations to execute customer focussed
businesses which created turnovers between $100million – $2.5 billion. Job Specific Skills
 Created a Software based start-up which achieved market penetration in 21%
of handsets and was sold within 4 years for $86 million. Products & Summary
 Re-organised organically grown SME to meet its Tier1 commitments and
turnaround of 2 business units within the group prior to its sale to Motorola
for $200 million. Roles &
 Coached business leaders through turnarounds and rebuilt teams in multiple Responsibilities
organisations leading to acquisition by Tier 1 suppliers.
 I have led organisations from Start-up into SME and to Tier 1 suppliers VP SW Engineering &
through organic growth, merger & acquisition implementing appropriate Product Creation
process, system and management changes.
& Development
Vision & Strategy
Operations Director
 Developed strategies and techniques for delivering value added solutions
into mobile devices through meeting the real needs of stakeholders. Chief Product Officer
 Co-founded and led the start-up and spin out of Magic4, a Philips subsidiary
providing niche handset messaging software to mobile handset and platform
vendors including Nokia, Ericsson, Motorola, Siemens, Philips, Samsung, Managing Director & CTO
Panasonic and LG creating 42x ROI for the parent company.
 Created regional strategy for development of a global centre of excellence, Wireless Development
which achieved primacy in the UK and established relationships with India, Centre Director
China, Israel, USA, Brazil and Australasia.
 I have a clear articulated vision of the dynamics of the mobile market and Founder & CEO
products and features which are required to fulfil the end user requirement.
This has resulted in over 100+ Consumer Electronics products and 87 Million Head of Strategy/
Phones delivered to market representing a total value created in excess of $5 Planning Mobile Devices
billion.
 I have worked with partners throughout the wireless value chain to deliver Business Manager
the conditions and solutions for the successful introduction of value added
products.
Support Controller
22 Winwick Park Avenue, Winwick, Cheshire, WA2 8XA UK.
+44(0)1925 230534 +44(0)7764 228722 Software Development
Barry.jones@jonesthephone.com Manager
www.jonesthephone.com

Product Creation & Delivery

 Managed all aspects of the product development lifecycle and a world
leading expert at delivering client applications into mobile devices.
 Advised a variety of multi-nationals and SME‟s on the introduction of new
products and technologies, evaluating product concepts, developing
market introduction strategies and establishing value chains.
 Designed solutions for a single messaging client, Common API and a
Universal Codec to enable 20+ data format to be played on a device.
 Developed the first field deployed automatic hand held OTP (One Time
Pad) coder- encryption device.
Expertise &
 Developed lead products on Synergy, Winpad, Geoworks, Apple, Symbian,
Win CE, Linux & AJAR platforms. Achievement
 Development lead for Sharp on SOHO product group guiding the
introduction over 50 consumer products.
 Established and managed customer focussed multi-national SW
Vision & Strategy
Development teams of up to 600 engineers using a variety of
methodologies, tools and systems.
 Created a number of patents currently integrated within global telecoms
standards.
 Provided software, tools, support & handset software features to 20% of
global handset manufacturers.
 I have managed the integration of third party components for messaging,
video, multi-media players, email, IM, PTT, JVM, codec support into Job Specific Skills
multiple handsets concurrently.
Products & Summary

 Delivered to market over 100 Consumer electronics products and 100 Roles &
million mobile devices. Responsibilities
 Managed ISV and VAR channels and created innovative solutions and
features including electronic organisers, PDA‟s and communications VP SW Engineering &
devices for government agencies and corporate organisations with Product Creation
partners such as ICL, Oracle, HP, Cognito and RAM through effectively
productising technology. Snr Director Operations
 Managed functions including Product & Project Management and & Development
Development of global consumer products business before managing
Product Strategy and Planning during which time I turned technologies, Operations Director
platforms, features & services into Identifiable products.
 Implemented appropriate systems improvements to project management
and development lifecycle to create a profitable balance between time Chief Product Officer
to market, features and quality.
 Led the development of the AJAR framework enabling the abstraction of Managing Director & CTO
applications away from Silicon and baseband revolutionising the licensing
model for applications.
 Have led both Software and Hardware centric businesses successfully Centre Director
Founder & CEO
 Nurtured winning teams in both business and international sport providing
clear vision, meeting challenging targets and empowering individuals to Head of Strategy/
exceed expectations within a supported team ethos. Planning Mobile Devices
 Worked with teams to create cabinet management style and implement
effective systems resulting in improved responsiveness to targets and
Business Manager
objectives.
 Have managed restructuring and repurposing of organisations to meet
market requirements in response to change, while maintaining the focus Product Development&
on delivering on commitments. Support Controller
 Developed super cultures to engage organisations with multi-cultural
subset to ensure that collective corporate objectives were successful. Software Development
 Converted technology centric organisations into commercially aware Manager
product oriented teams with leadership throughout the groups.
 Managed the integration of new business within a larger corporate entity

VP SW Engineering & Product Creation
June 2009 – Present

Movidius is a fab-less semi-conductor and software solutions
company which has created the Myriad multi-core programmable
processor family to enable product differentiation for mobile
devices through flexible innovative solutions for Video editing and
multimedia, 3D Digital TV Streaming , 3D video and imaging, Real
time 2D to 3D conversion, Camcorder and still Camera
applications utilizing the Movidius software and silicon solution.
Expertise &
Achievement
I am responsible for global management of product creation.
Building a world class team to enable our customers to establish Introduction & Values
market leadership in the consumer electronics market.

I manage the product creation business through a distributed R&D Vision & Strategy
team in Dublin, Belfast, Timisoara and Hong Kong supporting a
global customer base including household names . We are Product Creation & Delivery
predictable and meet our development targets through innovation,
energy and perspiration.
My team provide components, complete solutions and products in
association with ODM s in Asia for delivery to international retail Team Development & Leadership
markets in America, European and Asia.
Job Specific Skills
We create solutions optimised for mobile and consumer devices
using our own silicon platform Myriad. Myriad is a reprogrammable
multi core solution which enables us to offer a wide range of value Products & Summary
offerings for customers using the same architecture.

The team deliver silicon and firmware, product designs , codecs, Roles &
applications and engines which drive the heart of the 3D video Responsibilities
market and are visible on shelves of major retail outlets. We
continue to drive improvement of our delivery capability because
we recognise that to stand still in an emerging market is to move VP SW Engineering &
backwards. Product Creation

Key achievements Snr Director Operations
& Development
Product deliveries include;
1. The first real time 720 p video edit suite for a mobile device
running Android, Operations Director

2.a 3D converter box to enable analogue and digital sources such
as satellite boxes /Blu ray and DVD players to have 2D & 3D Chief Product Officer
content presented in 3D on a 2D HD TV which launched in the
USA , Russia and Europe,
3. A 3D camera module and complete ISP pipeline for Japanese and
Korean customers suitable for use in mobile phones and handheld Wireless Development
device,
Centre Director
4. A consumer information product which links wearable audio and
video direct to social networking. Founder & CEO

Turned around a hardware centric R&D organisation which had no
Head of Strategy/
commercial delivery capability into a product focussed engineering
team capable of managing global ODM‟s and Tier 1 customers. Planning Mobile Devices

Providing enough evidence of achievement to raise series B funding Business Manager
of $14 million and a $9 million series C round within 2 years in a
recession.
Built world class development team in a new area of expertise
Support Controller
( 3D HD video management) from a a group of brilliant young
engineers guided by a small group of experienced development
specialists.
Manager
What the Movidius
People Say

Operations and Development Director
AJAR Division -Motorola Mass Market Product Group

June 2006 – Jan 2009

In June 2007 TTP Com became a wholly owned subsidiary of one of
its major customers Motorola. Motorola supply 25% of mobile
handsets of which the mass market product team supplied 80
million handsets in 2007.
I was responsible for supplying mobile handset platforms based on Expertise &
a flexible feature framework which allowed replacement of Achievement
software components and separation at the application layer from
silicon dependency. I enabled features required for mass market
phones in Asia, EMEA, South America and the USA. I led a global
team of 600 distributed in Cambridge UK, Denmark, Romania,
Brazil, Russia, India, Taiwan, Korea and China supported by 2 Vision & Strategy
ODM‟s in Taiwan.
Key achievements

Building a team capable of managing the transition from Technology & Development
component supplier to complete product delivery within
an organisation in crisis. Team Development & Leadership
Creating and bringing to market an application platform which
enables the major applications and components to be
Job Specific Skills
swapped and allows UI flexibility without rewriting
software
Separating the software feature and hardware dependency Products & Summary
without a Fat OS component so that Mid and low tier
handsets can be refreshed and changed to meet market
requirements at lower costs enabling 20-30% margins to Roles &
be sustained. Responsibilities
Enabling the range of global handset requirements of both
sophisticated markets such as T- Mobile US alongside
emerging market requirements from China Unicom and VP SW Engineering &
retail markets within the same platform on an ARM Product Creation
7chipset with a mass market e-BOM
Successfully Integrating TTPCom into Motorola‟s process and Snr Director Operations
operational methodology and meeting the needs of & Development
stakeholders within the Motorola organisation.
Separating the product and platform activities of a new mass
market platform and delivering handsets within 12 months Operations Director
of the platform delivery
Transitioning the organisation from being a component
supplier to delivering full handset loads extending our Chief Product Officer
footprint and increasing our leverage
Taking over responsibility for handset product software from
the ODMs and changing the dynamic of the product cost. Managing Director & CTO

Centre Director
What the Motorola
People Say
Founder & CEO

Head of Strategy/

Business Manager

Support Controller

Manager

Operations Director
TTPCom

April 2004 – 2007

Responsible to: Management Board
Operational Management of 600 person Software/Hardware
company.
TTPCom, the largest independent supplier of digital wireless
technology for the wireless terminal industry offered a complete
Expertise &
suite of solutions, from antenna to applications Achievement
TTPcom‟s technology underpinned 20% of mobile. Our GSM/GPRS
Protocol stack became the de facto industry standard (with over 60
active licensees).
Established in Cambridge in 1988, IPO in 2000 with development
centres in Denmark, France, Japan, Singapore, Korea, China, USA, Vision & Strategy
TTPCom customers include Sharp, Motorola, LG , Maxon, RIM,
Samsung, Panasonic, Siemens, Samsung, Renesas, Intel, RIM, Product Creation & Delivery
Toshiba, Skyworks, ADI .

Key Achievements: Technology & Development

Restructuring of Global Terminals Business Unit increasing Team Development & Leadership
profitability by $9 million within 6 months and reducing
time to market of core business elements such as the
Job Specific Skills
AJAR Applications Framework and Macro Silicon Solution
in addition to macro base stations.
Recovery of the $20 million program to deliver EDGE to Products & Summary
Samsung and Skyworks and the turn around of key
customer programs in the Silicon BU including retrieving
a program delinquency of 6 months in a 9 month period Roles &
recovering revenue in excess of $7 million and Securing a Responsibilities
Tier 1 Silicon vendor as a customer
Personally being part of the reason Motorola bought TTPCom
for $200 million VP SW Engineering &
Transitioning TTPCom from technology lead small company Product Creation
culture to a customer focussed Public Company culture
reflecting its customer base. This resulted in our Snr Director Operations
contracts with Motorola, Sony-Ericsson and LG for the & Development
delivery of their Applications and Features.
Introduction of clear visionary leadership and strong Product
Management, Delivery and Product Marketing to lead our Operations Director
customers‟ targeting of competitive advantage enabling
customers such as Samsung, Skyworks and Intel to enter
the mobile chipset business with aggressive feature sets. Chief Product Officer

What the Terminals
People say Wireless Development
Centre Director
What the Silicon
People Say Founder & CEO

Head of Strategy/

Business Manager

Support Controller

Manager

Chief Product Officer (interim)
Jan 2004 – April 2004
Responsible to: CEO, Board

Based in Aalborg Denmark End2end mobile is the largest
independent applications delivery company supplying the mobile
services of Nokia world, Vodafone live and Sony entertainment
and the individual branded downloaded services 18 network
operators around the world. I was brought in by CEO and board to
Expertise &
establish Product Operations and then recruit a local Director to Achievement
develop the role
Key achievements:

Turned round the product operation changing organisation Vision & Strategy
from a purely development orientated operation to one
with integrated Service Delivery, Content Provision and Product Creation & Delivery
Customer Targeting.

Productizing the disparate commercial offerings and creating Technology & Development
a strong Product management position to harness R&D
and Marketing. Team Development & Leadership

Establishing a services MIS offering to operators to enable
Job Specific Skills
them to increase the uptake and ARPU of services and
help drive handset penetration.
Products & Summary
Establish Content and Applications program to ensure delivery
of new products.
Roles &
Increasing the reproducibility of solution implementation to Responsibilities
enable a 1 to many delivery model.

VP SW Engineering &
Product Creation

& Development

Operations Director



Centre Director

Founder & CEO

Head of Strategy/

Business Manager

Support Controller

Manager

April 2002 – January 2004
Responsible to: Board

emc2 provides key products, services and know how required to
enable delivery of multi-media and value added features on
mobile phones.
It has an established a blue chip Telecoms client base on a Expertise &
global basis.
Achievement
! consulted on the planning/development/introduction of
new product technologies on behalf of Siemens Introduction & Values
(Germany), Motorola (US), Bijitec (China), Vimatix
(Israel), 3G Labs (UK), Atvisican (Germany) and 3XL Vision & Strategy
(UK), Anam (Ireland) .

Developed a range of products enabling 3rd party features Product Creation & Delivery
to be integrated into mobile phones.
Established launched and operated xpdia, the first UK
telecoms accelerator on behalf of government
agencies.

Key Successes Job Specific Skills

Launching and running „xpdia‟ the UK‟s first Telecoms Products & Summary
Accelerator

Supplied Handset enabling video and messaging solutions to Roles &
Siemens and Sony-Ericsson.
Responsibilities
Creating the mobile messaging strategy for Siemens
VP SW Engineering &
Creation of the Telecoms enabled community strategy for Product Creation
North West Development Agency. The projects include
establishment of accessible „T‟ Communities for
deployment of services over interconnected Snr Director Operations
infrastructure including broadband, internet, mobile & Development
and land line telecoms.
Operations Director
Project managed the creation of a new multimedia
applications and services platform to deliver content,
competitions (single and multi-level), voting, donations Chief Product Officer
push and pull services using multimedia content over
SMS, EMS, WAP and MMS services.
What the emc2
people say Wireless Development
Centre Director

Founder & CEO

Head of Strategy/

Business Manager

Support Controller

Manager

Centre Director
Jan 2002 – December 2003

I completed a term as Centre Director of Xpdia Wireless
Development Centre, UK‟s first Telecoms Accelerator
established by the UK government in association with
industry partners to develop the next generation of mobile
applications companies. Xpdia is part of a regional strategy
for development of a global centre of excellence. Xpdia
commercial activities combine Handset feature
Expertise &
development, Value Added Services delivery, WiFi and Achievement
wireless LAN network deployment, carrier class server
solutions, development of Bluetooth pen based solutions Introduction & Values
for secure signatures with the delivery of wired and
wireless telecoms solutions.
Vision & Strategy
Key Successes
Established Xpdia as the hub of a regional centre of
excellence for telecommunications including
University R&D, Local and National government, Technology & Development
content partners and telecoms industry partners
Establishment of the International Centre for Digital
Content with Mersey TV and John Moores
Job Specific Skills
University.

Creation of „Wireless Warrington‟ a sub-regional Products & Summary
strategy to reposition the town of Warrington as
a hi-tech wireless centre to support the creation
of Omega a £600 million science park Roles &
Responsibilities
Winning the bid to locate the telecoms ombudsman‟s
office „Otelo‟ in the region.
VP SW Engineering &
Product Creation

& Development

Operations Director



What the people say Wireless Development
at XPDIA Centre Director

Founder & CEO

Head of Strategy/

Business Manager

Support Controller

Manager

Co-founder, Chief Executive, CTO
Dec 1999 – Jan 2002

Established in 2000 as the first spin out from Philips Consumer
Electronics, Magic4 was built on the IPR and business plan
developed by myself and Simon Wilkinson. Magic4 was global # 1
independent supplier of enhanced messaging client software to the
mobile handset vendors. Within 2 years magic4 established primary
position in the supply of messaging and multimedia software with Expertise &
20+ major handset clients. Magic 4 customers include Motorola,
Ericsson, Samsung, Panasonic, Trium, Sagem, Philips. Achievement
Magic 4 became a Tornado Insider top 100 company in 2001.
Investors included Philips, 3i and Motorola Introduction & Values
Magic4 was bought by Openwave Systems for $83 Million
Vision & Strategy
Key achievements

Challenging my Start up team to give up safe pensions and good Product Creation & Delivery
salaries to create a very focussed organisation to change
the mobile handset world and get bought out with 4 years. Technology & Development

Raising $20 million in 2 rounds of funding within 9 months of
start-up as market was going down in 2000. Team Development & Leadership

Creating the innovative IPR which transformed SMS from a text Job Specific Skills
bearer service into a multi-media application delivery
mechanism.
Products & Summary
Delivering enhanced messaging as a fully standardised and
functional service for 3GPP then evolving product portfolio
to provide a complete messaging solution for EMS, MMS,
Roles &
email and IM Responsibilities
Managing the adoption of magic4 IPR into the 3GPP standards
VP SW Engineering &
messaging, multimedia and Applications delivery
Product Creation
Creating and delivering a vision which has resulted in features
which millions of people use each day. Snr Director Operations
& Development
Creating the patents which subsequently became the basis of
the Enhanced Messaging global standard for messaging
Operations Director
Became the number one global supplier within 2 years
establishing a customer base on 3 continents

What the people say
at Magic4 Wireless Development
Centre Director

Founder & CEO

Head of Strategy/

Business Manager

Support Controller

Manager

Head of Strategy and Planning Mobile
Handsets - VAS and Information Services
July 98- Dec 99
Responsible to: CEO, VP Product Creation, and CFO

Role: Responsible for creating /driving the global product handset
strategy process in line with overall business objectives as the core of
product delivery and marketing. Focal point for co-ordination of
innovative technologies enabling Value Added and Information (Data)
products. Turnover $3.4Billion

Key Accountabilities: Expertise &
Strategy Achievement
Responsible for the development of a cohesive Product Strategy
across GSM/DCS/PCS/CDMA/TDMA platforms. Overall
responsibility for the Data Product Roadmap. Responsibility for Introduction & Values
the management of converging technologies in order to meet
staged product evolution via GPRS, Fixed Mobile Convergence to a Vision & Strategy
UMTS environment.
Technology and R&D
Leadership of Corporate Technology Roadmap, Product Roadmap
& Platform Features Roadmap. Ownership of Advanced Studies
projects within PCC research providing core technologies for data Technology & Development
and smart features. Core member of the corporate IPR evaluation
board responsible for assignment of over 170 handset patents. Team Development & Leadership
Responsibility for integration of converging technologies such as
WAP, „Bluetooth‟ & E-Commerce to provide differentiation within
Mature markets Job Specific Skills
Product Development
Leadership of the Product Creation Process and Project Products & Summary
Management to ensure effective delivery of products in the
marketplace which meet the needs of the market.
Commercial Roles &
Creation of 1999 -2001 Business Plan and P&L.
Key Successes:
Responsibilities
Refocusing the PCC business model to being a strategy led organisation
and realignment of Product Management and Product VP SW Engineering &
Development to be Strategy led. Product Creation
Establishment of the Product Strategy Process, Ideation Workshops,
Working Groups as a means to support delivery of the product Snr Director Operations
strategy
& Development
Development of first „Bluetooth‟ single chip solution with Philips semi-
conductor
Core member of the Philips Business planning group providing briefings Operations Director
to main board members on strategy for exploiting new technology
business opportunities.
Increasing Philips share value through creating the vision of CE Chief Product Officer
contribution to 3G ($12 increase in Philips share value after
presenting to 137 financial analysts)
What they say
at Philips Wireless Development
Centre Director

Founder & CEO

Head of Strategy/

Business Manager

Support Controller

Manager

Business Manager
Smart phones & Information Products
Philips Consumer Communications - (a joint venture with Lucent
Technologies)

Sept 96 - July 98 (full-time) , July 98 – Dec 99 (ad interim)
Responsible to: VP Product Creation
Role : Management of Global Smart phone & Information
products business within PCC. Turnover value $300
million
Expertise &
Key Accountabilities:
Strategy
Achievement
Responsible for the development of a cohesive Data
product strategy across GSM/DCS/PCS/CDMA/TDMA/AMPS Introduction & Values
platforms. Overall responsibility for the Data and Messaging
Product Roadmap Vision & Strategy
Technology and R&D
Core team member of Corporate Technology Roadmap with
responsibility for management of Smart features within all
mobile platforms. Ownership of Advanced Studies projects
within PCC research providing core technologies for data Technology & Development
and smart features.
Product Development Team Development & Leadership
Management of the Product Development Lifecycle.
Ownership of the development assets and projects within Job Specific Skills
the development centres. Leadership of the Product
Creation Process and Project Management to ensure effective Products & Summary
delivery of products in the marketplace. Responsible for all
Commercial
Responsibility for overall Smart phone & Information Products Roles &
business including Margins, Contribution rate and Market
penetration Responsibilities
Key Successes: VP SW Engineering &
Product Creation
Realigning PCC platforms, technologies and partnerships to
enable PCC to develop smart features through all platforms
on 3 continents and enable us to leverage the Philips/Lucent
joint venture in order to reach No 1 position in the High/Mid & Development
tier segment of the market
Development of the first EPOC based smartphone establishing Operations Director
Philips Consumer Communications as No2 vendor of
Smartphones in world market.
Owning 53% market share of global Microsoft CE products through Chief Product Officer
Philips

What they say
at Philips Wireless Development
Centre Director

Founder & CEO

Head of Strategy/

Business Manager

Support Controller

Manager

Product Development & Support Controller
Sharp Electronics

Jun 94 - Aug 96
Responsible to: Director - Marketing and Product Planning

Japanese multi-national Consumer Electronics company turnover
£9.5 billion marketing over 500 business and consumer products in
164 countries. Expertise &
SOHO Product Group: Product Planning and Marketing Group is Achievement
responsible for specification, validation and market introduction of
products.
Role: Control of all aspects of Market requirement,
Product Planning and Validation for products Vision & Strategy
within the Small Office Home Office range.
Product Groups Included: GSM phones, PC's,
Organizers, PDA's, Personal Fax, Personal Copier,
Calculator, Fontwriter, Typewriters.

Key Successes: Team Development & Leadership
Establishing Sharp as the leading brand in the SOHO market.

Development of the Fontwriter range of Word processor Job Specific Skills
products in the UK and its subsequent position as the No 1
word processor. Products & Summary

Achieving Top 3 positions in the UK for
Calculator (2), Personal Fax (2), Personal Roles &
Copier (1), Fontwriter (1)
Electronic Typewriter (1), Organizer (1), PDA
Responsibilities
(2)
Winning 2 Outstanding Effort awards for fiscal sales and an VP SW Engineering &
Outstanding Contribution award for Fontwriter (Only the Product Creation
second time it has been won by Sharp UK in 25 years)
from Sharp Corporation (Japan)L
Leading the development team for the Sharp (UK) Internet & Development
strategy
Operations Director



Centre Director

Founder & CEO

Head of Strategy/

Business Manager

Support Controller

Manager

Software Development Manager
Sharp Electronics UK
Jun 90 - Jun 94

Japanese multi-national Consumer Electronics company turnover
£9.5 billion marketing over 500 business and consumer products in
164 countries.
The Software Applications Development & Marketing Group was
responsible for product features and functionality, application and
Expertise &
product specification. Achievement
Role: Program Management of software and market strategies
enhancing the sales potential of Sharp products i.e.
Personal Computers, Palm top computers, Electronic
Organizers & PDA's, Calculators, Electronic Cash Registers, Vision & Strategy
Facsimiles, Photocopiers and LCD technologies.
Managed technical product management of enabling embedded
applications and features, clients, drivers and protocols,
connectivity, PIM‟s and User Interfaces. Technology & Development

Responsibilities: Team Development & Leadership
Management and development of Sharp (UK)'s VAR, ISV and System
Integration channels.
Job Specific Skills
Management of 3rd party systems development with major
corporate partners.
Management of relationships with major software and hardware Products & Summary
developers in the EMEA supplying products which compliment
Sharp ISG products.
Roles &
Key Successes:
Establishing SUK as the most successful Sharp subsidiary in
Responsibilities
terms of software development and marketing with UK
producing the largest number of software developments VP SW Engineering &
outside Japan and sales to 20 countries. Product Creation
Design and Specification of the Sharp electronic organizer
range on proprietary, Microsoft, Apple, Geoworks Snr Director Operations
platforms & Development
Creation of the Monument Data Processing System solution for
English Heritage, Free Trade System for Tetley Walker,
other major clients include; British Gas, Rolls Royce Operations Director
Aerospace, MOD and Barclays Mercantile.
Development of Integrated Systems with Oracle, ICL, IBM,
DEC, CA, Microsoft, Lotus, Dataflex, Ericsson, RAM, Chief Product Officer
Cognito, AT&T, Hoskyns et al.
Launch of Sharp's strategic PIM Tools including the Sharp IQ
Electronic Organizer (World-wide Sales 17 million +). Managing Director & CTO

Centre Director

Founder & CEO

Head of Strategy/

Business Manager

Support Controller

Manager

Job Specific Skills

I have 20+ years experience of software programme/project management, marketing
product portfolios and delivering results in the highly competitive consumer electronics
market with Sharp, Philips and Motorola . Delivering value added solutions, features and
products around communications devices and systems.

I have successfully managed teams including Product Management and Development teams
the largest being 630 people in a multi-national and cross cultural environment on 4
continents. I have also managed virtual teams including partners, insource and outsourced
development as lead contractor and on sub-contractor basis.

I have successfully led organisations through the R&D phase into delivery organisation
stage.
Expertise &
I am comfortable on the shopfloor and in the boardroom, people like and trust me and I Achievement
enjoy working with teams to achieve results. I have negotiated £multi-million deals with
government agencies, multi-nationals including Motorola, Philips and Venture Capitalists.
I have concurrently managed platform/product development and customer Integration
Vision & Strategy
I have turned technologies and prototypes into successful consumer products and
understand the mind set required to delivery reproducible volume business. Product Creation & Delivery
I also understand the challenges of the barriers to handset penetration and what is
required to get accepted and paid by handset customers. Technology & Development

I have successfully managed concurrent delivery to multiple Tier1 –Tier3 customers on 4 Team Development & Leadership
continents of new technologies, managing the customers expectation generating in excess
of $5 billion lifetime revenue.
Job Specific Skills
I have created the environment tools and organisation to win business and successfully
service the delivery of multiple software clients into over 20% of the global mobile device Products & Summary
market.

I am totally customer focussed and have delivered handset and consumer products Roles &
successfully to the global market. Responsibilities
I have been responsible for new platform introduction, innovation and cost down VP SW Engineering &
architecture drives during that period including BOM and feature responsibility. Product Creation

My management skills are evidenced by the number of staff members who have joined me Snr Director Operations
in subsequent endeavours and the successful number of product launches I have & Development
facilitated. Equally important to me are the number of people who have gone on to make
significant impacts in the global consumer electronics market having worked with or for
me. Operations Director

I believe my strategic skills and vision are second to none, I have the ability to see
unconnected elements and create opportunities and my judgement has usually been Chief Product Officer
adopted by senior management teams. The one exception being when Sharp chose not to
take my advice to kill off a competing companies solution and Psion was allowed to
flourish. Managing Director & CTO

I am an articulate and impassioned advocate with strong persuading skills I have several
times been voted best speaker on the conference circuit, because of my ability to
communicate compelling messages to the audience. I have won a number of significant Centre Director
battles in the global standards forum because of my political understanding and ability to
win both technical and the commercial argument. At Philips I was used by the PR Founder & CEO
department to brief Cor Boonstra (Chairman Philips) on the key topics in communications
business prior to major events.
Head of Strategy/
Having trained systems analyst I am always looking to break systems and rebuild them Planning Mobile Devices
more robustly. I have introduced project management system, quality processes, new MIS
systems, competitive intelligence systems and changes to the product creation and
innovation process. Business Manager

I have post grad qualifications and experience in both IT and Marketing and am able to
operate seamlessly within embedded engineering and marketing which enables me to have
a bigger influence on the product outcome. Support Controller

I have personally raised $20 million of VC funding , I have made individual sales upto $150
million. Software Development
Manager

Expertise &
Achievement
18 years experience programme/project
management, marketing product portfolios
and delivering results in the highly
competitive consumer electronics market
with Sharp, Philips and Motorola . Vision & Strategy
Delivering value added solutions, features
and products around communications Product Creation & Delivery
devices and systems.
100+ Consumer Electronics products and
87 Million Phones delivered to market. Team Development & Leadership
Total value created in excess of $ 5 billion
Including
Job Specific Skills
 1st electronic organiser
 1st Viewcam
Products & Summary
 1st colour fax machine
 1st Microsoft CE based PDA
 1st Symbian OS based phone Roles &
 1st AJAR based phone Responsibilities
10 Wireless Patents
Samsung EDGE Chipset software
#1 MMS/IM/EMS messaging software VP SW Engineering &
Smallest lightest GSM phone Product Creation
Smallest Fax machine
& Development

Operations Director



Centre Director

Founder & CEO

Head of Strategy/

Business Manager

Support Controller

Manager

What the people say
Operations & Development Director at Motorola Mobile Devices
6 visible recommendations for this position:

“Barry commits and dedicates himself fully into any project he is involved in.
Working across geographic boundaries he acknowledges and manages the
many different cultures well, essential to success in distributed teams. He
brings a wealth of contacts and personal experience from a diverse career
and makes a strong project lead. A pleasure to work with.” September 16,
2008
Richard Hunt , System Team Leader , Motorola Expertise &
Achievement
“Barry builds both products and teams and he is one of the best leaders that I
have worked for. He's not afraid of hard work or differences in opinion, and he
works very well across cultures. A class act.” September 11, 2008
Peter Davies , HEAD OF PRODUCT REALISATION AND PRODUCT PLANNING , Vision & Strategy
Motorola Inc
reported to Barry at Motorola Mobile Devices Product Creation & Delivery

“Barry has been my manager for the past two years, and during that period he
has created an environment that allows his team to thrive. He has trust in the Team Development & Leadership
team he built up around him, and allows them to get on with their roles.
He has been prepared to make the tough and unpopular calls when the
Job Specific Skills
business required these.
We've worked through very challenging times, and Barry as a person and
manager has all the right attributes to ensure we delivered.” Products & Summary
Neil Winrow , Head of Service Management, Motorola
Roles &
Responsibilities
“Barry has the focus, passion, engagement and drive to lead activities of an
international multi-site organization. On the AJAR programs that I was a part
VP SW Engineering &
of, he engaged with ODM and internal-Motorola partners and soon won their
Product Creation
trust. He drove product deliveries with a no-nonsense attitude, effective
persuasion and positive spirit and built the credibility of his organization.
Keeping project success as the prime objective, he willingly accepted, drove Snr Director Operations
and delivered additional responsibilities. Personally, he listens with an open & Development
mind, communicates openly, and coaches by providing specific, timely, helpful
and balanced feedback. I look forward to many more great things out of Operations Director
Barry!!” September 10, 2008
Neeraj Ahuja , Program Manager , Motorola, Mobile Devices

“I feel very privileged to have been given some fantastic opportunities whilst Managing Director & CTO
working for Barry. In over the last 2 years I have presented to the then CEO of
TTP Com on process improvements through to the delivery of of our application Wireless Development
software, whilst managing multiple teams with acquisition's and integrations Centre Director
running alongside. Barry has given me some invaluable insight into the internal
workings of software companies with a firm grounding on how to access
productivity alongside process improvements. Its been incredibly hard work yet Founder & CEO
some of the most enjoyable times where I truly enjoyed my role and the
fantastic team that supported me.” September 1, 2008 Head of Strategy/
Tamsin-Jane Sewell , Service Manager Ajar Product Group , Motorola Mobile Planning Mobile Devices
Devices
Business Manager

“Barry is a driven professional. I have seen him organize a chaotic group to Product Development&
deliver SW, when others thought it could not be done. He is dedicated and hard Support Controller
working, and surrounds himself with good people.” April 20, 2008
Debbie Murphy , Customer Requirements Director at Motorola and Tier1
account Manager at TTPCom
Manager

Operations Director at TTPCom Silicon
5 visible recommendations for this position:

“Barry is direct and to the point. A simple yet effective communicator and
above all operationally focused. He delivers. Michael Dimelow - Director of
Marketing - Media processing division ARM Ltd” September 16, 2008
Michael Dimelow , Director of product marketing - Silicon Business Unit , Expertise &
TTPCom
worked directly with Barry at TTPCom Silicon Achievement

“Barry has all attributes of Leadership: he has the drive, energy and Vision & Strategy
enthusiasm to make things happen; can keep his team motivated whilst doing
hard work - He is excellent at driving changes and improvements in Product Creation & Delivery
processes, and can make things happen, whatever the obstacles are.
Moreover, his ability to get customer‟s trust and understand the needs
enables him to do the right thing and have the focus that matters for the
company. As a person, Barry is an enjoyable partner, someone to trust, and is
a real pleasure to work with. I do recommend strongly Barry and miss the Team Development & Leadership
good times we had together sharing hard work and successes.” September 6,
2008 Job Specific Skills

Products & Summary

“Barry is an inspiration to the people he leads. Barry can motivate and direct Roles &
to a degree I haven't seen before. He adds structure where it's missing and Responsibilities
squeezes the very last drop of excellence out of everyone who sets out on a
project with him. Barry makes hard work fun by promoting a close and
VP SW Engineering &
positive team environment. Making team projects a personal ambition for all
Product Creation
involved. He's management style is firm, fair, understanding, yet ambitious
and never yielding. It was my pleasure to work for him.” September 5, 2008
Wayne Berry , Conformance Test Engineer , TTPCom LTD
& Development
reported to Barry at TTPCom Silicon

Operations Director
“Barry is a strong, direct and driven manager. He's good at moving the
organisation in the desired direction and getting things done.” September 16, Chief Product Officer
2008
David McTernan , Director Product Management, 4G Chipset Platforms ,
Motorola Mobile Devices Managing Director & CTO
worked with Barry at TTPCom Silicon
Centre Director

“Barry is an inspirational leader, a facilitator and a first rate management
Founder & CEO
coach. When given a problem to solve he very quickly responds with a clear
vision of what is necessary and how to achieve it - and he's not afraid to
delegate.” June 29, 2006 Head of Strategy/
Jonathan Gorman , Delivery Manager, Silicon Business Unit , TTPCom Planning Mobile Devices
reported to Barry at TTPCom
Business Manager

Support Controller

Manager

Operations Director/COO at TTPCom Terminals Division

“Barry delivers what he says he (and his team) are going to deliver. Reliability
is an important and valuable asset and Barry has this is attribute in spades. He
has a pragmatic approach, coupled with an ability to problem solve complex
situations and then steer a path forward, which are valuable traits. He is also a
considerate work colleague which helps round out his value to a company.”
November 4, 2008 Expertise &
Achievement
“Barry is a rare breed of manager. Someone that is admirably capable of
leading a company from the front with a clear, concise vision. He is able to
Vision & Strategy
clearly see "'the right way forward" and effectively communicate it to others.
He breeds enthusiasm in the people that work for/with him for any task that
arises. However, Barry is also someone that can take in a complex, detailed Product Creation & Delivery
technical problem and significantly contribute to the solution. He facilitates
progress on projects by actively mitigating/removing any upcoming problems Technology & Development
be they technical, resource or logistically related. Barry is someone that is
very easy to get along with and it was a pleasure to have known him at Team Development & Leadership
TTPcom.” September 5, 2008
Bob Parish , Engineer , TTPcom ltd Job Specific Skills

Products & Summary
“I was working in the Terminals Division of TTPCom when Barry joined as
Operations Director, at a time when it was necessary to take difficult decisions Roles &
about the future direction of the group. I was particularly impressed that
instead of just telling us what we needed to do, he arranged an offsite Responsibilities
meeting where we worked it out for ourselves. Barry seems very much at home
when he is leading from the front. He can express himself forcefully and VP SW Engineering &
directly when necessary, but he is also very approachable. He is a good Product Creation
listener.” September 4, 2008
Philip Brown , Software Engineer , TTPCom Snr Director Operations
& Development

“As a colleague, I have greatly appreciated his huge knowledge of the Operations Director
industry, his ability to see clearly to the heart of an issue, and his ability to
engage with his team. He is a real leader.” October 5, 2005
Peter Davies , Head of Marketing , TTPCom

2
Chief Technology Officer at EMC Wireless Development
Centre Director
“Joined Barry's startup business as a spinout from magic4. Barry is a strong
industry leader with many inspired and insightful ideas in the way the mobile Founder & CEO
phone market would go. Strong commercial and technical skills make Barry a
perfect technical and managerial figurehead.” October 9, 2008
Head of Strategy/
Colin Wilcox , Principal Designer , EMC2/Wireless Edge
reported to Barry at EMC2

Business Manager

Centre Director at XPDIA Accelerator
“I have worked with Barry in several different companies over the last 15 years on Support Controller
a variety of projects and always found it a very positive experience. His ability to
see and create new opportunities provides an exciting working environment where
innovation can thrive.” July 12th 2008
Manager
Peter Worthy , COO, XPDIA/Magic4, Technical Director Sharp
Reported to Barry at XPDIA, Magic4, Motorola - worked with Barry at Sharp

Co-Founder & CEO at magic4

“Barry recruited me as one of his first three employees to join his startup
company for this role after previously working together at Sharp Electronics.
Barry's expertise and industry knowledge allowed him to spot this niche in the
market for which Magic4 since became reknowned. His drive and dedication
got Magic4 off the ground from a few ideas around his kitchen table in 1999 to
industry leader in under two years!” October 9, 2008 Expertise &
Colin Wilcox , Client Team Leader , Magic4 Achievement
managed Barry at magic4

“Barry is a charismatic leader with a passion for what he does. I enjoyed my Vision & Strategy
time working for Barry tremendously and would enjoy working with him on
other ventures. Barry has particular vision and leadership qualities that I have Product Creation & Delivery
seen in few other people.” September 17, 2008
John Oneill , Software Development Manager , Magic4 Technology & Development


“I have worked with Barry at Sharp, he gave me a great opportunity to work
Job Specific Skills
with a great company he started Magic4, I did not hesitate to work for Barry as
his vision for the messaging mobile space was brilliant! Barry has great vision
and understanding of the mobile space, plus he is able to deliver on that Products & Summary
vision, he is a born leader, and is not afraid to lead from the front, if you want
a successful company, make sure Barry is in the driving seat! I look forward to Roles &
working with Barry again in the future.” September 5, 2008
Mike Gannon , Business Development Manager , Magic4 Ltd (Now part of Responsibilities
Openwave)
VP SW Engineering &
Product Creation

Product Strategy and Planning Manager at Philips Snr Director Operations
& Development
Consumer Communications
Operations Director
“Barry is simply one of the most supportive and warm person that I have work
with. He has knowledge and solutions for challenges and he always find a way Chief Product Officer
to go forward. Working with Barry was never boring. And working with him
learned me more that any university would be able to teach.” May 4, 2008
Kati Suvanto , PM , Phillips Consumer Communications Managing Director & CTO
reported to Barry at Philips consumer communications
Centre Director

Founder & CEO

Head of Strategy/

Business Manager

Support Controller

Manager

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