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Lean User Experience Design
                                and Rapid Prototyping




Thursday, October 27, 2011
Agenda
                             •   Current Status.
                             •   Who Are User Experience Designers.
                             •   Lean User Experience.
                             •   How Can We Tell A Story?
                             •   Gettin’ Reeeeal Sketchy.
                             •   Hi-Fidelity “Wireframe.”
                             •   Why Do I Like Keynote For Prototyping?




Thursday, October 27, 2011
Current Status




Thursday, October 27, 2011
Our Current Process
    * Subject to change




               Research


                   Sketch    Create Wireframes         Visual Design


                                                                          HTML, CSS, JS


                                                                          J2EE, Spring Hybernate, .NET.... Back End




      Understand & Define          Information            Visual Design                   Development & Integration
         Opportunities       Architecture & Some IxD



                                                              Fidelity




Thursday, October 27, 2011
The Result




Thursday, October 27, 2011
Information architecture and initial interaction design are designed in a silo.

              Disconnect between information architecture, interaction design, visual design and
                                             implementation.

           Clients, designers, creative tech and tech receive deliverables that they need
               to make assumptions with their imagination about interaction design.

            Leave behind documents cannot be understood without correct voice-over.




Thursday, October 27, 2011
We are all user experience designers, but
           focus our talents in different attributes of it.

                                     User Experience Design
                                              Information Architecture
                             Implementation
                                             Interaction Design Cognitive Science
                               Visual Design                  Schmoozin’
                                              Psychology
                              Time & Resource Organization Wordsmiths




Thursday, October 27, 2011
“Lean UX is the practice of bringing the
                 true nature of our work to light faster,
                with less emphasis on deliverables and
               greater focus on the actual experience
                            being designed.”
                             From “Lean UX: Getting Out Of The Deliverables Business”
                                                 By: Jeff Gothelf




Thursday, October 27, 2011
Lean User Experience Process
    * Subject to change




                   Research

                                                    Sketch

                                                     Visual Design

                                           Prototype

                                                                    Front-End Development

                                                                                     Back-End Development
      Understand & Define    Brainstorm Potential   Design, Prototype, Test &     Refine Design Elements & Interactions.
         Opportunities             Features           Define Interactions       Develop production quality HTML, CSS & JS.



                                                                     Fidelity


Thursday, October 27, 2011
What can we do to tell the story,
                             faster, sexier, with less ambiguity
                                 for others to understand?




Thursday, October 27, 2011
HARD FOR DESIGNER
                     HTML
                                                       Hi-FIDELITY
                     PROTOTYPE
                                                       COMP




                             COLLABORATION
                                 ZONE




                                                                                         “TRADITIONAL”
                                                                                         WIREFRAME




EASY FOR CLIENTS                                                                                         HARD FOR CLIENTS
                                         Hi-FIDELITY                                                        TO UNDERSTAND
TO UNDERSTAND
                                         WIREFRAME




                                                                     EASY FOR DESIGNER




                                                                                         SKETCH
   Courtesy of Travis Isaacs                                                             WIREFRAME
   KeynoteKungFu.com


Thursday, October 27, 2011
HARD FOR DESIGNER
                     HTML
                                                       Hi-FIDELITY
                     PROTOTYPE
                                                       COMP




                             COLLABORATION
                                 ZONE




                                                                                         “TRADITIONAL”
                                                                                         WIREFRAME




EASY FOR CLIENTS                                                                                         HARD FOR CLIENTS
                                         Hi-FIDELITY                                                        TO UNDERSTAND
TO UNDERSTAND
                                         WIREFRAME




                                                                     EASY FOR DESIGNER




                                                                                         SKETCH
   Courtesy of Travis Isaacs                                                             WIREFRAME
   KeynoteKungFu.com


Thursday, October 27, 2011
Gettin’ Reeeeeal Sketchy
         Problem to solve:
         It snows, and all flights are cancelled just as you arrive at the airport. Design the UI for
         a smartphone, laptop, or kiosk (or network for the above) to let passengers rebook
         their flights. How might you take advantage of the marketplace of other travelers?




Thursday, October 27, 2011
Chicken scratch sketchin’




Thursday, October 27, 2011
Work on the details.




Thursday, October 27, 2011
...little more fidelity, with interaction transitions and such.
                                                                                                      Fade in when UI is
                                                                                                      loaded and ready.




                                       Transition: “Deck of cards”   Loading...            Next Available Flights
            Prompt: “We noticed...”




                                                                                                                    Slide down
                                                                                                                    scan bars.




                                                                                                                   Slide up
                                                                                                                   success
                                                                                                                  message
                                                                                                                from bottom.

                  Transition: Slide                                  Select flight:
                  out flight details               Flight Details     validation      Success!! Flight Scan codes
                                                                                      for all passengers in party




Thursday, October 27, 2011
Quick chat with designer and I receive this...




Thursday, October 27, 2011
Hi-Fidelity Wireframe




Thursday, October 27, 2011
Client Name                                                                           Requirements covered in this prototype


    Flight Application




                             User is prompted from
                                                                 User is presented with a
                             application that flight
                                                                 list of available flights.
                               has been cancelled.




                                            Start Prototype


                                         Look for this icon for clickable items.


Thursday, October 27, 2011
Barry was on his way to the airport to
                                                               catch his flight to Honolulu, when all of
                                                               a sudden...


                                Flights Application
                              Oh snap! Looks like you Delta
                             flight from Chicago to Honolulu
                             has been cancelled due to snow    Bro! My flight was cancelled because
                                      in Salt Lake City!
                                                               there a snowstorm in Utah.
                             Would you like to rebook your
                                     flight now?
                                                               Looks like I can rebook my flight...
                                Ignore        Rebook Flight
                                                               Umm.. yeah, show me what flights are
                                                               available.




                                                                             Barry Samuelson
                                                                             Chicago, Illinois
                                                                             20 years old, surfer, buddhist
                                                                             “Lake Michigan’s waves suck, bro.”



Thursday, October 27, 2011
While other passengers at the airport
                             are waiting in a long line to see what
                             their rebooking options are...

                             ...our man, Barry, is selecting the flight
                             he wants with ease on his “wicked new”
                             iPhone 4S...



                             Sweet, dude! I can rip a flight in 3
                             hours and get first class?

                             Yes, please.




                                            Barry Samuelson
                                            Chicago, Illinois
                                            20 years old, surfer, buddhist
                                            “Lake Michigan’s waves suck, bro.”



Thursday, October 27, 2011
Architecture for giving prototypes to clients.

                             Client Name                   Client Name
                             Project Name                  Flight Application




                                 WIP hosted navigational        New browser tab opens
                                  user flow screen with            with hi-fidelity
                                    links to hi-fidelity        wireframe cover page
                                     wireframe PDF’s




Thursday, October 27, 2011
Thank you for your time!




Thursday, October 27, 2011

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Lean UX: Sketch, Prototype & Validate. Fast.

  • 1. Lean User Experience Design and Rapid Prototyping Thursday, October 27, 2011
  • 2. Agenda • Current Status. • Who Are User Experience Designers. • Lean User Experience. • How Can We Tell A Story? • Gettin’ Reeeeal Sketchy. • Hi-Fidelity “Wireframe.” • Why Do I Like Keynote For Prototyping? Thursday, October 27, 2011
  • 4. Our Current Process * Subject to change Research Sketch Create Wireframes Visual Design HTML, CSS, JS J2EE, Spring Hybernate, .NET.... Back End Understand & Define Information Visual Design Development & Integration Opportunities Architecture & Some IxD Fidelity Thursday, October 27, 2011
  • 6. Information architecture and initial interaction design are designed in a silo. Disconnect between information architecture, interaction design, visual design and implementation. Clients, designers, creative tech and tech receive deliverables that they need to make assumptions with their imagination about interaction design. Leave behind documents cannot be understood without correct voice-over. Thursday, October 27, 2011
  • 7. We are all user experience designers, but focus our talents in different attributes of it. User Experience Design Information Architecture Implementation Interaction Design Cognitive Science Visual Design Schmoozin’ Psychology Time & Resource Organization Wordsmiths Thursday, October 27, 2011
  • 8. “Lean UX is the practice of bringing the true nature of our work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed.” From “Lean UX: Getting Out Of The Deliverables Business” By: Jeff Gothelf Thursday, October 27, 2011
  • 9. Lean User Experience Process * Subject to change Research Sketch Visual Design Prototype Front-End Development Back-End Development Understand & Define Brainstorm Potential Design, Prototype, Test & Refine Design Elements & Interactions. Opportunities Features Define Interactions Develop production quality HTML, CSS & JS. Fidelity Thursday, October 27, 2011
  • 10. What can we do to tell the story, faster, sexier, with less ambiguity for others to understand? Thursday, October 27, 2011
  • 11. HARD FOR DESIGNER HTML Hi-FIDELITY PROTOTYPE COMP COLLABORATION ZONE “TRADITIONAL” WIREFRAME EASY FOR CLIENTS HARD FOR CLIENTS Hi-FIDELITY TO UNDERSTAND TO UNDERSTAND WIREFRAME EASY FOR DESIGNER SKETCH Courtesy of Travis Isaacs WIREFRAME KeynoteKungFu.com Thursday, October 27, 2011
  • 12. HARD FOR DESIGNER HTML Hi-FIDELITY PROTOTYPE COMP COLLABORATION ZONE “TRADITIONAL” WIREFRAME EASY FOR CLIENTS HARD FOR CLIENTS Hi-FIDELITY TO UNDERSTAND TO UNDERSTAND WIREFRAME EASY FOR DESIGNER SKETCH Courtesy of Travis Isaacs WIREFRAME KeynoteKungFu.com Thursday, October 27, 2011
  • 13. Gettin’ Reeeeeal Sketchy Problem to solve: It snows, and all flights are cancelled just as you arrive at the airport. Design the UI for a smartphone, laptop, or kiosk (or network for the above) to let passengers rebook their flights. How might you take advantage of the marketplace of other travelers? Thursday, October 27, 2011
  • 15. Work on the details. Thursday, October 27, 2011
  • 16. ...little more fidelity, with interaction transitions and such. Fade in when UI is loaded and ready. Transition: “Deck of cards” Loading... Next Available Flights Prompt: “We noticed...” Slide down scan bars. Slide up success message from bottom. Transition: Slide Select flight: out flight details Flight Details validation Success!! Flight Scan codes for all passengers in party Thursday, October 27, 2011
  • 17. Quick chat with designer and I receive this... Thursday, October 27, 2011
  • 19. Client Name Requirements covered in this prototype Flight Application User is prompted from User is presented with a application that flight list of available flights. has been cancelled. Start Prototype Look for this icon for clickable items. Thursday, October 27, 2011
  • 20. Barry was on his way to the airport to catch his flight to Honolulu, when all of a sudden... Flights Application Oh snap! Looks like you Delta flight from Chicago to Honolulu has been cancelled due to snow Bro! My flight was cancelled because in Salt Lake City! there a snowstorm in Utah. Would you like to rebook your flight now? Looks like I can rebook my flight... Ignore Rebook Flight Umm.. yeah, show me what flights are available. Barry Samuelson Chicago, Illinois 20 years old, surfer, buddhist “Lake Michigan’s waves suck, bro.” Thursday, October 27, 2011
  • 21. While other passengers at the airport are waiting in a long line to see what their rebooking options are... ...our man, Barry, is selecting the flight he wants with ease on his “wicked new” iPhone 4S... Sweet, dude! I can rip a flight in 3 hours and get first class? Yes, please. Barry Samuelson Chicago, Illinois 20 years old, surfer, buddhist “Lake Michigan’s waves suck, bro.” Thursday, October 27, 2011
  • 22. Architecture for giving prototypes to clients. Client Name Client Name Project Name Flight Application WIP hosted navigational New browser tab opens user flow screen with with hi-fidelity links to hi-fidelity wireframe cover page wireframe PDF’s Thursday, October 27, 2011
  • 23. Thank you for your time! Thursday, October 27, 2011