The Fedora Consultancy is a Shropshire-based consultancy providing a cost-effective approach to help clients with their marketing and business development projects.
We work with clients either on one-off projects or on a retainer basis – whichever is most suited to your needs. In short acting as ‘your outsourced marketing department’, working closely with you to maximise your marketing investment.
We aim to get ‘under the skin’ of your business and develop a tailored plan that can be put into action effectively, quickly and within an agreed budget. Additionally we can provide assistance to any existing in-house marketing resource you may already have.
Our areas of expertise includes preparing common-sense marketing plans, market research, business development campaigns, research and copywriting for printed and online content (blogs etc) and e-newsletter campaigns. Fedora also utilises a network of associates to advise clients on a range of other activities across the marketing spectrum.
Our clients include professional services consultancies (law firms, HR experts, accountants, financial advisors) as well as hotels, a driving school, a garage and charity amongst others.
Fedora offers a free initial consultation session to ascertain the current situation and key issues affecting your firm. This session will to help the firm market itself more effectively and efficiently. In short, we look at:
• Where are you now?
• Where do you want to be?
• How can you get there?
• Which way is best?
Our philosophy is to be open and transparent with our clients so that you can clearly see how your investment in us is working for you. Inherent in that philosophy is our commitment to cutting through the mystique and jargon – often known as ‘marketing speak’ – and turning it into common sense, practical initiatives that make a real difference to your business. We’d like to think that what makes us stand out is our flexibility, creativity and attention to detail.
2. Who we are
• Outsourced marketing service for smaller
business based in Shropshire
• Key skills are project management, planning,
copywriting, e-newsletters and printed material
• Specialise in advising smaller law firms and
other professional services firms
• Flexibility, creativity and attention to detail
• Gateway to a range of marketing experts
www.fedoraconsult
3. Founder - Jon Hepburn
• Member of Chartered Institute of Marketing
and Chartered Marketer
• Passionate about the value of a planned
approach to marketing
• Over 20 years experience across a variety of
marketing disciplines
• MD of Legallybetter.com - client feedback and
review service for law firms
www.fedoraconsult
4. Services from Fedora
• Marketing plans
• Business development
• Customer and client feedback
• E-newsletter campaigns
• Copywriting for literature, websites and blogs
– case studies, video scripts etc
• Leaflets and newsletter design
• Exhibitions and event management
www.fedoraconsult
5. Services from Fedora
We work with a network of associates
• Market research projects
• Website redevelopment
• ‘Pay-per-click’ advertising and SEO
• Banner stand manufacture
• PR - local, national and specialist
• Direct mail campaigns
www.fedoraconsult
6. Who we work with
• Legal services sector - law firms
• Professional services providers
• A cross section of small businesses
• Larger businesses - interim
management or ‘an extra pair of hands’
www.fedoraconsult
15. Websites and social media
• Project management
• Site redevelopment
• Content services for
your website, blog and
social media channels
• Your website is the hub
for all your online
marketing activity
www.fedoraconsult
19. Event management
Client Royal Blind Society
“You are to be congratulated on the excellent
organisation of the opening. Thanks to your
careful and detailed planning we not only had
a day to remember but one to be proud of. I
know from the comments I heard guests and
visitors alike thoroughly enjoyed themselves.
The press coverage was excellent, and we also
featured on local TV news. Once again
congratulations on a job well done. I do hope
the RBS will have occasion to use your
excellent services again in the future.
Eileen Howard, Trustee, Royal Blind
Society
www.fedoraconsult
