Presentation I made to EGTA in Brussels about the future of TV

1. How new platforms and technologies are
revolutionising the industry we once thought
we knew so well
Jon Hewson, Advertising Business Director, EMEA
19th March 2012

2. Agenda
• Who are Rovi?
• The Evolving Media Landscape
• TV’s Future
• Smart TV
• Advertising Opportunities

3. Who are Rovi?

4. Rovi Vision
 Create – innovate with new features to enhance the user experience
 Discover – With data, recommendations and guides, uncover what’s on and
when, what’s relevant, what’s trending, what’s new
 Acquire – help your customers find their media quickly, easily, without hassle
 Enjoy – increase consumer enjoyment through simplicity, choice, and access to
content anytime, anywhere
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4
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5. Rovi power digital entertainment
Rovi helps people connect to movies, TV shows, music, photos and
other entertainment content
• Guide advertising technology active in over
67 million homes worldwide
• Rovi represents advertising in up to 16.5M
US homes
• Approximately 122 million viewers use our
guide technologies
• 163 million+ CE devices with guide
technologies
• 7 million+ CE devices using content networking
technologies
• Information on 3 million+ TV programs since
1954
• Information on 2 million album releases and
20 million tracks
• Information on 460,000+ movie titles

6. Smart TV Advertising – UK Smart TV Field Trial
SmartHub Main Horizontal Banner Vertical Banner
TV listings App & Your Video
Download App
Main Page w/embedded video

7. The Evolving Media Landscape

8. Connectivity & Interconnectivity
• Nearly All Devices will be internet connected
• Consumers want content on any device anywhere - high quality content designed for and
available on the most convenient screen
• Connected/TV – the holy grail for content & advertising?
• Mobile & Tablet – every screen is a TV
• Social Media – Social TV integration
• Browser v App
• DLNA and Ultraviolet

9. … & there’s rapid innovation further ahead
• Voice activation
• Facial recognition
• Motion and touch control
• Augmented reality
• Automotive display and connectivity
• Gamification – Mindcraft, Waze, Foursquare
• Even bendable interfaces.....

10. TV’s Future

11. Reports of the demise of Television
may have been exaggerated.....
Copyright ® 2011 Rovi Corporation. Company Confidential.

12. The definition of TV has changed
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13. CHOICE

14. QUALITY

15. MULTI-TASKING

16. FLEXIBILITY

17. What is TV now?
• TV = Movie theater • TV = Games Arcade
• TV = Video Store • TV = Record Store
• TV = Radio • TV = Stereo
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18. The Changing TV Landscape
Your TV will start to look like your phone…
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18

19. Samsung Smart TV
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20. Smart TV the holy grail for content & advertising?

21. Smart TV Driver #1
75% of Internet traffic is multimedia*
• By 2013, Cisco predicts
that 90% of all traffic on
the Internet will be
Video/Audio
• Today, majority of
Internet Video/Audio is
consumed on a PC
• But, consumers want
this content on the big
screen TV in the living
room
*Source: Wired Magazine, 8/2010

22. Smart TV Driver #2
Internet TV is going mainstream
• All Major CE brands have launched Internet-connected TVs and Blu-ray players
• Major retailers showcasing connected devices
• Smart TV is becoming a noun
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23. Smart TV Driver #3
Internet is coming to TV as Smart TV and Apps
• Consumer comfort with apps on mobile will likely extend to the TV screen
• Compelling content cases such as LoveFilm, Blinkbox, Netflix, YouTube,
BBC iPlayer and Spotify will drive consumers to connect their TVs to the
internet
2005 2012
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24. Projected surge in IP connected devices
UK Installed Base (M Units)
60
2010 2015
50 48.3
40
30.7
30 27.1
20.0
20 17.0 17.0 16.8
10
1.3 1.5 1.3
0
Smartphones Connected TV BD Players Games Consoles Tablets
* Source Futuresource Consulting Ltd
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25. Connected TV Market Development: UK
Millions of units Annual Shipments
(m)
10.8
10.5 10.5
10.0 10.1 10.1
9.2
* Source Futuresource Consulting Ltd

26. Advertising Opportunities

27. A Multitude of New TV Advertising Opportunities
• More advertising types • Better audience segmentation
• More creativity across platforms • Better measurement & reporting
• More consumers to reach • Better targeting
• More global reach

28. In Summary
Revolutionary changes are taking place in Television …but they
will create enormous opportunities for viewing and for advertising
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29. Thank you.
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