1. Jon Lee
November 5, 2012
jon.lee@dir.texas.gov
facebook.com/lon.jee
@jonlee11

2. AGENDA
Why Facebook?
What Not To Do
Promote Yourself
Control What
They See Jon Lee
November 5, 20
jon.lee@dir.texa
facebook.com/lo
@jonlee11

3. 2009 CareerBuilder survey
2012 CareerBuilder survey
Employers research candidates networking sites to research candidates
45% of employers use social 37%
53% posted provocative or inappropriate photographs or information
Inappropriate photographs/info 49%
Drinking posted content–
44% or using drugs about drinking or using drugs
45%
Bad-mouthed employer – employer, co-workers, or clients
35% bad-mouthed their 33%
29% showed poor communication skills
Poor communication skills – 35%
Discriminatory discriminatory comments
26% made comments – 28%
Lied24% lied about qualifications 22%
about qualifications –
20% shared confidential information from employer
SourceSource:
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=8%2f19%2f2009&sc_cmp1=cb_pr519_&siteid=cbpr&id=pr519&ed=12%2f
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%
31%2f2009
2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099
3

4. 2012 CareerBuilder survey 2009 CareerBuilder survey
Employers research candidates 37% 45% of employers use social networking sites to r
Inappropriate photographs/info 49% 53% posted provocative or inappropriate photogr
Drinking or using drugs – 45% 44% posted content about drinking or using drug
Bad-mouthed employer – 33% 35% bad-mouthed their employer, co-workers, or
Poor communication skills – 35% 29% showed poor communication skills
Discriminatory comments – 28% 26% made discriminatory comments
Lied about qualifications – 22% 24% lied about qualifications
20% shared confidential information from employ
Source Source:
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=8%2f19%2f2
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%
2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099 31%2f2009
4

5. “Cisco Fatty” – 3/18/2009

6. “Cisco Fatty” – 3/18/2009
Job offer rescinded

7. Ashley Payne, teacher – Summer 2009
• High school teacher on vacation
Anonymous email showed
• Private photo on Facebook, also used B-word in post
picture to school board
Officials claimed she
“promoted alcohol use” and
“contained profanity”
Payne resigned, sued school
district and lost

8. Ashley Payne, teacher – Summer
• High school teacher on vacation
Anonymous email showed
• Private photo on Facebook, also used B-word in
picture to school board
Officials claimed she
“promoted alcohol use” and
“contained profanity”
Payne resigned, sued school
district and lost

9. Nathalie Blanchard, IBM employee – 2009
• Insurance company stops long-term sick leave benefits
• Several Facebook pictures at the beach and in social settings
Insurance company: Facebook
pictures evidence she is no
longer depressed
Confirms they use Facebook to
investigate clients

10. Nathalie Blanchard, IBM
• Insurance company stops long-term si
• Several Facebook pictures at the beac
Insurance company: Facebook
pictures evidence she is no
longer depressed
Confirms they use Facebook to
investigate clients

11. OMG I HATE MY JOB – 2009
11

12. OMG I HATE MY JOB
12

13. Robert Becker, BMW employee – 2012
• Criticized dealer for serving “cheap food” at an important event
NationalPosted pictures, made fun of an accident at nearby dealership
• Labor Relations Board
upheld firing
Facebook postings not
protected by First Amendment
Inappropriate activity worse
than inappropriate speech

14. Robert Becker, BMW empl
• Criticized dealer for serving “cheap food” at
National Labor Relations Board • Posted pictures, made fun of an accident at
upheld firing
Facebook postings not
protected by First Amendment
Inappropriate activity worse
than inappropriate speech

15. 11:38pm – picture posted
11:47pm – another user noted location of
picture
11:50pm – another user posted address of
Burger King employee – 7/18/2012
Burger King
• Upload anonymously on 4Chan
11:55pm – someone contacted news
11:58pm – someone reported picture to
Burger King contact form
Next morning
Local Burger King manager: “Oh, I know
who that is. He’s getting fired.”
Burger King Corporate issued statement
source: http://mashable.com/2012/07/19/4chan-burger-king-lettuce/

16. 11:38pm – picture posted
11:47pm – another user noted location of
picture
11:50pm – another user posted address of
Burger King Burger King employee
• Upload anonymously on 4Chan
11:55pm – someone contacted news
11:58pm – someone reported picture to
Burger King contact form
Next morning
Local Burger King manager: “Oh, I know
who that is. He’s getting fired.”
Burger King Corporate issued statement
source: http://mashable.com/2012/07/19/4chan-burger-king-lettuce/

17. • There is NO WAY
2012 CareerBuilder survey to know WHO or HOW MANY are
viewing your profile (DO NOT click on those apps)
Employers research candidates 37%
Inappropriate photographs/info 49%
• Prospective –
Drinking or using drugs Employers
45%
• Acquaintances
Bad-mouthed employer – 33%
Poor communication skills – 35%
• Coworkers –
Discriminatory comments 28%
Lied•about qualifications –
Neighbors 22%
• Craigslist sellers/buyers
Source
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%
2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099
17

18. • Will you fit into the
2012 CareerBuilder survey office culture?
• Are you intelligent enough to leave things off?
Employers research candidates 37%
• Are you well-rounded?
Inappropriate photographs/info 49%
• How do you interact45% others?
Drinking or using drugs – with
• Do you influence your friends?
Bad-mouthed employer – 33%
Poor communication skills – 35%
• What comments –passions?
Discriminatory
are your 28%
Lied•about qualifications –
What kind of pictures do you post?
22%
• How much time do you spend on Facebook?
• Who are your friends?
Source
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%
2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099
18

19. 2012 CareerBuilder survey
1. Introduce Yourself
Employers research candidates 37%
Inappropriate photographs/info 49%
2. Share Links45%
Drinking or using drugs –
Bad-mouthed employer – 33%
Poor communication skills – 35%
3. Moderate Discussions
Discriminatory comments – 28%
Lied about qualifications – 22%
4. Have Fun
Source
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%
2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099
19

20. You'll want to get to know a little something about each of your co-workers. It's not a
matter of making new friends. Instead, team-building activities give everyone the
opportunity to connect emotionally while learning to trust and rely on group
members. http://www.ehow.com/how_8602437_coworkers-thru-team-activities.html
Ask your coworkers about their interests — their favorite music, movies, and books, as
well as their hobbies, suggests Larina Kase, Ph.D. “Showing a genuine interest in them
will make them feel comfortable around you,” http://www.rd.com/advice/relationships/develop-good-coworker-relations/
It’s nice to get to know each other outside of the office. When you learn that your
office administrator’s husband is in a band, or that your boss likes to smoke cigars it
helps build camaraderie. You start to see that sometimes you have stuff in common
aside from working the same 9-5. http://ryanstephensmarketing.com/blog/6-ways-to-build-better-relationships-with-co-workers/
Cultivating relationships with your co-workers can improve work relations and
improve your support system at work. http://www.wikihow.com/Develop-Positive-Work-Relationships
20

21. Working father
Promotes his Twitter
on Facebook
Goofy profile
picture; has kids
Might have interesting posts
Probably too many friends
21

22. Cares about work culture
Likes pastries
Has friends that agree
22

23. Listens to public radio
Has a young child
Child listens to public radio
23

24. 2012 CareerBuilder survey
Employers research candidates 37%
Inappropriate photographs/info 49%
Drinking or using drugs – 45%
Bad-mouthed employer – 33%
Poor communication skills – 35%
Discriminatory comments –
Wears a 28%
Lied about qualifications –
baby carrier 22% Has 3 kids aged
6, 3, and 5 months
Source
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%
2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099
Likes Star Wars
24

25. Competency: You must be seen by your advisors, stakeholders, employees, and the
public as being an expert in your field or an expert in leadership. (from 10
Characteristics of Superior Leaders) http://www.entrepreneur.com/article/204248#
Being an expert in your field makes you the go-to person for your industry. There are
many people that I trust inherently on different subjects simply because they know
their stuff, and they’re not trying to sell me anything. They just want to be helpful in
their own space.
http://mashable.com/2009/10/27/industry-expert-how-to/
Resources can be the difference between success and failure. While resources are
critical, being resourceful is a vital attribute in itself.
http://curiositycenter.wordpress.com/2011/03/27/being-resourceful/
25

26. 2012 CareerBuilder survey
Actually read
the article
Employers research candidates 37%
Inappropriate photographs/info 49%
Drinking or using drugs – 45% Cares about mobile
devices, social science
Bad-mouthed employer – 33%
Poor communication skills – 35%
Discriminatory comments – 28%
Lied about qualifications – 22%
Source
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18% Influences friends
2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099
26

27. Knows
reddit.com
Understands culture
of reddit.com
Post was timely 27

28. Has a blog
Makes presentations;
uses Twitter
Very few
readers, if any
28

29. How well you understand conflict resolution can have as much or more impact as your
professional job skills in determining the trajectory of your career path. Berate or
belittle your opponents and you'll encounter enemies at every corner -- earn the
respect of co-workers and you'll find limitless opportunities.
http://money.howstuffworks.com/business/starting-a-job/10-tips-for-managing-conflict-in-the-workplace.htm
Human resource managers report spending 24 to 60 percent of their time dealing with
employee disputes. Reasons for animosity at work run the gamut from weak
communication to personality clashes to poor leadership. Whatever the reason, early
intervention is the key to managing conflicts before they become crises, Stieber says.
http://articles.cnn.com/2008-01-02/living/cb.work.conflict_1_conflict-resolution-workplace-stress-worker?_s=PM:LIVING
29

30. Talks about Stays away from
current events political opinions
Lots of
participation, respec
tful of differing
opinions
30

31. Gives helpful tips
Influences
friends
Well-versed in
technology policy
31

32. “We found pretty good theory and evidence suggesting that humor at the individual
level is important. The use of humor, and the ability to produce and make humor, is
associated with intelligence and creativity, two things highly valued in workplaces.
More important, the link between humor and positive emotions seems strong…and
there's also a strong correlation between positive emotions and workplace
performance.” – Chris Robert, assistant professor of management at the University of
Missouri-Columbia
http://www.businessweek.com/stories/2007-11-05/humor-in-the-workplacebusinessweek-business-news-stock-market-and-financial-advice
Humor – particularly joking around about things associated with the job – actually has
a positive impact in the workplace. Occasional humor among colleagues enhances
creativity, department cohesiveness and overall performance.
http://www.sciencedaily.com/releases/2007/10/071031130917.htm
It’s been found that office humor can be a good stress-reliever, reducing job
stress, boosting morale, bringing people closer, and perhaps even warding off
burnout.
http://stress.about.com/od/workplacestress/a/officehumor.htm
32

33. Finds interesting
things online
33

34. 34

35. Online Easter eggs
35

36. 36

37. 37

38. 2012 CareerBuilder survey
1. Timeline
Employers research candidates 37%
Inappropriate photographs/info 49%
2. Privacy Settings
Drinking or using drugs – 45%
Bad-mouthed employer – 33%
Poor communication skills – 35%
3. Customize Posts
Discriminatory comments – 28%
Lied about qualifications – 22%
4. Create Lists
Source
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%
2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099
38

39. 2012 CareerBuilder survey
Two pictures: Profile candidates
Employers research 37%
and Timeline photographs/info
Inappropriate 49%
Drinking or using drugs – 45%
Bad-mouthed employer – 33%
Poor communication skills – 35%
Discriminatory comments –
No more 28%
Lied aboutWall”
“Facebook qualifications – 22%
Source
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%
Status updates
2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099
are staggered
39

40. 2012 CareerBuilder survey
Employers research candidates 37%
Inappropriate photographs/info 49%
Drinking or using drugs – 45%
Bad-mouthed employer – 33%
Poor communication skills – 35%
Discriminatory comments – 28%
Lied about qualifications – 22%
Source
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%
2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099
40

41. 2012 CareerBuilder survey Control who can
view the post
Employers research candidates 37%
Inappropriate photographs/info 49%
Drinking or using drugs – 45%
Bad-mouthed employer – 33%
Poor communication skills – 35%
Discriminatory comments – 28%
Lied about qualifications – 22%
Source
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%
2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099
41

42. Change who can
2012 CareerBuilder survey see past updates
Employers research candidates 37%
Inappropriate photographs/info 49% Delete or hide from
Drinking or using drugs – 45% Timeline
Bad-mouthed employer – 33%
Poor communication skills – 35%
Discriminatory comments – 28%
Lied about qualifications – 22%
Source
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%
2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099
42

43. Manage what
Friends can see
with “Lists”
2012 CareerBuilder survey
Employers research candidates 37%
Inappropriate photographs/info 49%
Drinking or using drugs – 45%
Bad-mouthed employer – 33%
Poor communication skills – 35%
Click on “MORE”
Discriminatory comments – 28% All my Facebook Lists.
Lied about qualifications – 22% Some were created by
Facebook
Source
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%
2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099
43

44. 2012 CareerBuilder survey
Employers research candidates 37%
Inappropriate photographs/info 49%
Drinking or using drugs – 45%
Bad-mouthed employer – 33%
Poor communication skills – 35%
Discriminatory comments – 28%
Lied about qualifications – 22%
Add friends
Source to Lists
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%
2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099
44

45. 2012 CareerBuilder survey
Employers research candidates 37%
Inappropriate photographs/info 49%
Drinking or using drugs – 45%
Bad-mouthed employer – 33%
Poor communication skills – 35%
Discriminatory comments – 28%
Lied about qualifications – 22% See how
others see
your posts
Source
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%
2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099
45

46. 2012 CareerBuilder survey
Employers research candidates 37%
Preview how Friends
Inappropriate photographs/info 49%
see your Timeline
Drinking or using drugs – 45%
Bad-mouthed employer – 33%
Poor communication skills – 35%
Discriminatory comments – 28%
Lied about qualifications – 22%
Source
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%
2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099
46

47. 2012 CareerBuilder survey
1. People are always looking
Employers research candidates 37%
Inappropriate photographs/info 49%
2. There are many ways to look good
Drinking or using drugs – 45%
Bad-mouthed employer – 33%
Poor communication skills – 35%
3. Use good judgment when you post
Discriminatory comments – 28%
Lied about qualifications – 22%
4. Manage who can see your updates
Source
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%
2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099
47