This document summarizes a presentation given by Ian Rudy on content delivery using SharePoint 2010. The presentation discussed how user-centered design concepts can help deliver relevant content through personalized experiences. It explained how content inventory analysis revealed patterns in content types across regions and languages. The presentation also demonstrated how features like content types, content query web parts, and the new content type hub in SharePoint 2010 support building an information architecture for personalized content delivery.

1. “Content is King” Ian RudyPrincipal ConsultantCIBER Collaboration PracticeSharePoint Solution Architect James StevensPrincipal ConsultantCIBER DW/BI PracticeBI Solution Architect Pittsburgh Area SharePoint User Group Wednesday, July 20, 2011

2. Overview Join the Pittsburgh Area SharePoint User Group as we welcome Ian Rudy, Principal Consultant and Solution Architect at CIBER, to deliver a session entitled “Content is King.” During this session, Ian will discuss how to bring relevant content to people in today's global intranets, with the advent of user centered design concepts and social features having a strong influence on today's corporate intranets. Through the session you will learn about how SharePoint 2010 has the tools to build a more robust and relevant content/information delivery platform and how a strong Information Architecture (IA) can bring success to these efforts. The focus of this session is on personalized content delivery in an intranet setting and leveraging some of the new Enterprise Content Management features in SharePoint 2010 to make it happen.

3. Events This Week: July SharePoint Users Group Meeting – Content is KingWednesday, July 20, 2011 | 10:45 AM - 1:00 PMLocation: Microsoft offices, 30 Isabella St., Alcoa Business Services Center, 2nd Floor, 15212Cost: Free of charge, please register to attend.Ian Rudy, Principal Consultant and Solution Architect at CIBER, discusses personalized content delivery in an intranet setting and how to leverage some of the new Enterprise Content Management features in SharePoint 2010. Sponsored by: Dell The Pittsburgh Technology Council's Events Bulletin

4. Agenda Introduction What is User Centered Design What problem are we trying to solve Approaching User Centered Design Business Objectives Information Architecture Process SharePoint 2010 New Features Demo using UCD approaches Q/A

5. Rather than requiring users to adapt their attitudes and behaviors in order to learn and use a system, a system can be designed to support its intended users’ existing beliefs and behaviors. Create experiences based on observed or implied user needs over time. Place users at the center and design solutions to support them. Social and Enterprise 2.0 concepts are starting to influence this approach in major ways. What is User Centered Design?

6. Separate presentation from storage and logical architecture Allows for proper site collection and content database storage models Removes the need to know “where” things are Provides a more extensible and flexible design of SharePoint.. And opportunities to distribute and scale Naturally supports robust and faceted search UCD Impact to SharePoint Architecture

7. I can’t find anything I can’t find the information I know is there Search is really bad There are 3 versions of the same content I’m not sure where to find the latest information Making the intranet relevant to every user Business change from regional to global focus What problem are we trying to solve?

8. Can a BI Architect be a good Information Architect?

9. Create a single global corporate communications platform “Get targeted, localized and relevant information to the right people at the right time” Increase the quality and visibility of published information to the employee population “Provides one source of the truth” Improve collaboration and innovation capabilities “Encourage sharing of best practices” Offer an improved user experience through enhanced personalization, search, navigation, knowledge sharing and social media tools “Make users happy” Deliver a current, searchable employee directory “Help everyone find and network with the right people” Intranet Project Objectives

10. Make the IA sufficiently resilient Build site that can withstand organizational restructuring (reorganizations, mergers, acquisitions, Change in Business Strategy, etc.) Help users find content quickly and easily Improve productivity by Eliminating Wasted Clicks Improve usability Simple Navigation and Robust Search Provide a consistent user experience, look and feel Information Architecture Goals Think of Information Architecture as the Business Language of your Company

11. Discovery Interviews Reviews of other Intranet sites’ structures. Analysis (Site Traffic, Search Results) Content Inventory Worksheets Card Sorting Surveys Expert Review Focus Groups CIBER Practice Knowledge – Industry Best Practices Research Methods (IA Tools)

12. Content Inventory Worksheets

13. News (Corporate Communications) News was targeted to specific audiences. Global (everyone), Business Unit (Regions), Functional Area (Departments) and translated into various languages Example: Latin America Senior Management Organizational Announcement in Spanish Policies Noticed that Policies were categorized by Business Unit (Regions), Functional Area (Departments) and Published in different Languages Example: North America, HR Social Media Policy written in English Procedures Noticed that Procedures were categorized by Business Unit (Regions), Functional Area (Departments) and Published in different Languages Example: Operational Procedure for Manufacturing in Europe written in German Forms Noticed that Forms applied to Business Unit (Regions), Functional Area (Departments), Processes (Tasks) and written in different Languages Example: Request for Business Cards/Stationary for UK & Ireland in English Example: Fleet Operations Form that Applies to North America in English Content Inventory Worksheets – Noticed a Pattern

16. My Profile – Interests, Ask Me About

17. Communities I’m a member of

18. Discover content I’m interested in

20. Manager Services

23. Where do you put all the other Content? Portal Landing Page Sites

24. Brainstorming the IA - High Level Navigation

25. What is a content type? Why should we use them? Content Query Web Part New Content Type Hub feature Open-closed principle for content type design Notes from the field regarding the new content type hub and content type publishing SharePoint 2010 New Features to support UCD

26. Absolutely best performance for rolling up content http://blog.mastykarz.nl/content-query-web-part-vs-custom-aggregation-web-part/ Numerous ways to tweak and “customize” Export and change settings Subclass – override and extend functionality XLST I know.. Can’t query across site collections.. Single Responsibility Principle Every object(site collection) should have a single responsibility CQWP – Ginsu knife of SharePoint

27. Allows for central management of content types and related information and publishing across site collections Not only for content types Policies Document Sets Workflow associations Functionality is part of the Managed Metadata Service Subscribe within or across farms Content Type Publishing/Syndication

28. Open/Closed Principle for Content Type Design

29. Think long and hard about where you put your site collection.. Base content types need to be deployed through code or the UI!! Everything inheriting from those can be deployed in other ways (CAML, manual, code) There is a new SPContentType constructor to make the code deployment easier and lets you control the ID of the content type Build your entire content type hub as features and solution packages, make sure to activate the Microsoft Content Type Syndication Hub feature Content Type Hub Rocks!!.. If you are careful

30. DEMO

31. Questions?