3. Who Am I?
●
●
Nicole Ouellette, 'The Facebook Girl'
Enthusiastic social media user (regular
person)
●
Blogger/website owner (business owner)
●
Website marketer (web developer)
Three perspectives on Facebook, all
important!
5. Why Are We Talking About
Facebook
●
126 billion users, 128 million users in US
●
50 million Facebook business pages
●
●
The first thing 70% of people do when
they get on a computer
25% of people have been dumped via
Facebook
●
350 million people suffer from FAD
●
#2 website online (after Google.com)
●
People are talking on Facebook... be part
of the discussion.
9. Facebook
●
Group (Join)- Hybrid between business
and personal
5,000 limit
Can automatically add people
Some functionality (ex: Docs)
Public, private, or mix
10. Facebook For Business
●
Setting your username (branding)
●
Using apps (functionality)
●
Using images (new timeline)
●
Featured likes (other business pages)
●
Tagging (other business pages)
●
Insights (analytics)
●
Reviews (they existed before but now
more prominent)
14. How To Install An App
●
Find the app and select the page you want
to install it on (you will need to do this as
your personal self).
●
Customize app with the information it needs.
●
Customize the display on your page.
15. Using Images
●
●
●
Links can go in
captions (Captions can
be edited)
No calls to action or
URLs in cover image.
Latest Image upload
app can't be moved.
22. Getting More 'Likes'
●
●
●
Facebook icon in your email newsletter
and your website (more on website later)
Linking Facebook to your other social
networks (Twitter, LinkedIn, Google+, etc)
Facebook custom link in your email
signature
●
Invite your friends
●
Paying for ads (we'll get to that later)
●
Create something people will share
(photos)
23. The Viral 'Thank You'
●
●
●
●
It doesn't have to
be polished.
It's easier if it's
positive and well
timed.
Nothing is
guaranteed
Photos do better
then other kinds of
posts.
24. What Do People Share
●
People like photos or links w/thumbnails.
●
People interact with pages that share often.
25. Are You You Or Your
Business?
●
Look in the upper right corner!
26. Paying Facebook
●
Ads (Facebook.com/ads)
$1+/click (or $0.10+ per 1000 impressions)
Can select exact group
●
Sponsored Story, Generic, Promoted Page
Posts
Appear in Newsfeed and in sidebar
Promoted Posts
Less expensive
Promote to your fans and their friends
Appear in Newsfeed
28. Things People Can Do On
Facebook (That Other People
Can See)
●
●
'Like' your business page.
Post a status update and tag/check into
your business.
●
Share your status update.
●
Use an app.
43. Sending Traffic To Your
Website
●
Networked Blogs
●
Redirect App
●
Add link to photo caption, video, event,
etc.
●
Optimizing your 'About' page
●
Open Graph markup
51. What's Next?
●
●
●
●
Facebook will use more images (like now
you can add images to comments)
More types of ads and more integrated
ads (integration with Shutterstock)
Mobile platform needs more development
(Ex: Can't change your profile picture on
mobile app at the moment)
More JED extensions for Facebook
integration.