Colour Perception and its Aesthetic Translations - Part A
1. “Science disembodies and Art embodies” by John Fowles…
“Colour is the place where our brain and the Universe meet “
by Paul Klee
from the book by famous visual designer Alan Fletcher “ The Art of looking sideways”.
I have been learning all through such visions of great visionaries.
2. Indo German Colour Conference
March 1,2,and 3 2012
Hosted by
pm Tuc Chemnitz University of
Technology,(Germany)
GATE,(Graphic Art and Technology Education)
Print Week India,
Campaign India
pm India
linking high potentials
3. Colour perception
and its Aesthetic
translations
Academic Experiments in visual and communication art
Ranjan Raghuvir Joshi
4. Gratitude…
To: My elder brother Suhas R. Joshi then student of
GIPT and first class merit ranker of the first batch of OFF-SET
(1962) Printing Technology Education started in 1960s in
Western India. My first exposure to PRINT in 1960 then 10
years old, due to him when he showed me this Government
Institute of Printing Technology…known as GIPT in India
5. Gratitude…
Colour Experiments at Art Institutes…
Sir J.J. Institute of Applied Art,
Government Institute of Printing Technology,
Sir J.J. College of Architecture-Mumbai,
Thane Art Society’s Thane School of Art,
Cambrian College of Applied Art and Technology-Canada-EIOL (Mumbai).,
Somani College of Applied Art and Craft-Mumbai,
Symbiosis Institute of Design-Pune,
ecole intuit.lab.-Paris-France (Mumbai Campus)
MAEER’s Maharashtra Institute of Technology-MIT-Institute of Design-Pune
University of Huddersfield – U.K.
6. Thanks… Students, and Faculties…
• Sonali Mandke, Karlyle Gomes, Nadia, Karan Arora, Gayle D’souza, and whole class
Faculties:Jamila Varawala, Prashant Acharya, - Cambrian College-Canada., (Mumbai)
Natasha,Mahima,Anita,Annya, and class of Fashion Communication,
Faculties: Prof. Subhash Kotwal , Prof. Mrs. Vaibhavi Ranavde, Haroop,Prashant Acharya,and
Prof. Vinay Mundada-Director- Symbiosis Int. Des. Pune
Ms. Dolly Biswas and her students., Somani College of Applied Art and Craft-Mumbai,
Students of Sirj.j. college of Arch. ( MUMBAI ),
Vyoma, Aditya, Monish,Sommya,Monaz,Pankhuri and class of ecole.intuit.lab. and the H.O. D.
Jamilla Q. Varawalla., ecole.intuit.lab. France (Mumbai)
Late Mr.Satish Deshpande (Pune),Prof. Deepak Ghare, Prof. Ashoak Desai,Prof. Bobade,
Late Prof. Kamble,Late Prof.Lahane, Late Prof. Joglekar, and students of evening class of
GIPT,(Mumbai)
7. A
R
T
- for absorption of the light rays by the object being
perceived by our eye
- for reflection or refraction of the same light rays, and
- for transmission of light rays in context to
object being perceived.
10. Munsell’s original colour tree and
my concept inspired from the same.
Here I have tried to develop the play of
hue, value, chroma and saturation of
color first on flat surface and then in
three dimensions. It was photographed
in different light conditions. The
student Vishal Kullerwar of Graphic
Design could implement this
experience to design corporate
packaging colour concept system
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12.
13. Notice the following visuals experimented for
better understanding the questions mentioned…
Do you find any colour difference when seen against opposite
colors?, Such as Dull,Bright,Netural ect.,
Do you find optical change in size of the painted pattern against
another colour?,
Do you find colour difference due to change of medium, surface and
get the similar when viewed in all of them?,
Do you find colour change due to three dimensions when seen in
actual shade and light?,
Do you think this could be a guide line for colour checking?
14. Different combinations of
Red, Green,Voilet,Blue with
Cyan, Magenta and Yellow.
Light and Pigment colour theories
when seen and observed with context
to colour in three different mediums
the colour appearance change and
also the colour vocabulary.
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17. We can not be like an Ostrich,
digging our neck in the ground
searching for fish and be ignorant
about the colorful world around
us….
Artist, Client and the Printer are
the three dimensions of this
Industry
18. The change of colors due to
third dimensions
In the next slide you will notice the moment
earlier colour swatches on white paper when
peeled off from the flat two dimensional
surface the painted color will change. The
directions of source of light also influences the
visual appearance
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30. This basic diagram when reconstructed in three
dimensional structure notice the shadow patterns…
• I developed the same
concept further with
the help of students of
Architecture. It was
interesting to see the
shadow patterns of
the wire frames
inviting different color
perception. These
patterns were painted
back on flat paper
surface by capturing
the shadow patterns.
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35. “Sciography”
“Sciography” this new vocabulary in
Architecture which means the
patterns of shadows emerged out
of the building construction falling
on the ground that enhances the
environment gave me inspiration.
Here notice the two dimensional
design painted in high key, low key
and middle key captured from the
three dimensional wire structure. It
is like aesthetic visual and colour
translation from three dimensions
to two dimensions.
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41. European colour palette has more pastel shades…
Indian colour palette
is different than
European colour palette…
43. An original image on the left and redefined digitally on the right, notice the effect of
atmospheric mist (Sfumato) which is lost though it looks sharp the image on the right…
53. A) Re-search into colour visual
literacy: Concept of colour vocabulary
for apt communication.
B) Check True perception of an image:
“Chiaroscuro” (Shade and light).
C) Sir C.V. Raman Effect,
SP effect ( Prof. Shantaram Pawar) and “Sfumato”
54. Colour Vocabulary: The students were ask to explore five different
medium and check the vocabulary in their respective languages about the
names of the color and see its names in other minimum three languages.
This is focused with aim in mind for professional communication.
64. Re-search into colour visual literacy:
Concept of colour vocabulary for apt
communication.
“In spite of proper use of color in various
media, it has been found that colors are not
read in the way they are intended to
be. For 100 years, scientists have examined
differences in color perception.
Controversy continues over the question of
whether different perceptions of color
among various cultures can be attributed to
perception or to color vocabulary.
65. It has been found that ancient
cultures seem to have lacked
words for certain colors. For
instance, red is generally the
first name to appear when
discussing color. Yellow is
found to rank next in
prevalence. In general the
color nomenclature of a
culture usually begins with red
and progresses towards blue
end of the spectrum.
66. – Despite our highly developed
color sense, many people still
confuse bluish-green, blue-
green and greenish blue.
Similar case of red, when the
color said to be red in general,
it may be pink red, brick red,
orange red, magenta red,
crimson red roster red,
depending on
who expresses it.
67. The reason is the same
red in printing, dyeing,
photography, painting
appears different. This
can be avoided when
visual literacy of color is
established with the help
of Audio-Visual
education.”
My research paper* 1985: Published in the proceedings of
International Colour Conference (C.I.E.) “Role of Colour in
Audio – Visual Education’” with invitation to present in form
of a “POSTER PRESENTATION” at Monte Carlo–France
which was presented by Co–author Dr.Shalini Patwardhan
in France.
68. Check True perception of an image:
“Chiaroscuro” (Shade and light).
1) Highlight: Light falls on the object and logically results in four aspects of
light and shadow. The bright light where light from the source falls most
directly on the object.
2) Reflected Light: Dim light when bounces back onto the object by the main
light falling which on surface around the object.
3) Cast shadow: The darkest shadow, caused by the object’s blocking of light
from the source.
4) Crest shadow: That which lies on the crest of the rounded form, between
the highlight and the reflected light. Crest shadows and reflected lights is
difficult to see at first, but is the key to rounding up forms for the illusion of
3D on the flat surface.
69. This an attempt by me and my student to explore “Primary,
secondary, tertiary and quaternary colors” of pigment colour
theory mixtures using different mediums. The subject is self
portrait. Observe the changes of Hue, Value and Chroma.
70. Observe the translations of original self portrait photograph going through gray mode,
image enhancement, invert mode and its gray mode. This is helping me to visualize new
concepts. I call it digital interpretation and not manipulation.
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76. “Chiaroscuro” Redefined…
• The next slide is the further extension of “Chiaroscuro”
that is shade and light expressed by means of man-
made objects. The artist always try to reinterpret new
ideas. While visualizing this illustration basic
terminologies are not forgotten that were discussed
earlier. Notice the play of colors and rendering
techniques used for all the four differently.
77.
78. • Here are few questions we can try to
understand…
• why is the Sky Blue?
How was the colour treated by the old
masters?
What is “Chiaroscuro”?
How did the impressionist paint light?
How did expressionist differed impressionists
in the use of colour?
What is the emotional aspect of colour?
And how was the colour used in INDIAN ART?
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81. The Inspirations…
• Sir C. V. Raman Effect. Refraction of
Sun rays and its visual expressions…
• Prof. Shantaram Pawar’s Goggle
experiment.
• “Sfumato” new visual
perspective…mind mapping with Prof.
Deepak Ghare.
82. My teaching interests inspired further to
also connect the most interesting practical
experience, It is proposed to be experience
through small workshop.
• It focuses on three aspects such as A)
Environmental perception B)
Sorting of the perceived things and C)
Decision. (A thought by G.B. Newalkar, pioneer of
conceptualizing small scale industrial concept and entrepreneurship
in Maharashtra State. )
This book cover design
was visualized on the said
concept in 1972.
2D Treatment in flat two
colors…
83. The Concept: “S.P.Effect”...
• The Concept: “S.P.Effect”... The perception of color changes due to color
goggle glasses filters.
The Background: This experiment was inspired from the work of my
guru/teacher Prof. Shantaram Pawar. He is 75 today, 50 years in the field
of communication arts. He is painter, poet, calligraphist and creative art
director. He was painting a backdrop scene for one the Marathi drama.
The drama theatres normally have special lighting system designed with
spotlight of various colors such as, dim yellowish Tungsten lights etc.
84. TO BE CONTINUED TO
COLOUR PERCEPTION AND ITS AESTHETIC
TRANSLATIONS - PART B
Notas del editor
European colour palette has more pastel shades…
Indian colour palette is different than European colour palette…
An original image on the left and redefined digitally on the right, notice the effect of atmospheric mist is lost though it looks sharp the image on the right…
Notice the freshness of watermelon when viewed against different colour backgrounds
Primary, secondary, tertiary and quaternary colours
Observe the translations of original self portrait photograph going through gray mode, image enhancement, invert mode and its gray mode. This is helping me to visualize new concepts. I call it digital interpretation and not manipulation.