What is Open Innovation? How is it different from Open Source? What is the role of Intellectual Property? And how to create business value in an age of changing paradigms.

1. Open Innovation, Open Source, or
IP - where’s the value?
Bryo Eventdag - 15 February 2014
Bryo Eventdag - 15 February 2014
Bryo Eventdag - 15 February 2014

2. Open Innovation - What?
“Open innovation is a paradigm that
assumes that firms can and should use
external ideas as well as internal ideas,
and internal and external paths to
market, as the firms look to advance
their technology”
Henry Chesbrough

3. Open Innovation - Why?
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“not all the smart people work for us”
information technology
complexity, both in organisations and products
cost
lack of focus
internal innovation fails

4. Open Innovation - Why?
NEW - OPEN
• Ideas meeting Ideas
• On all aspects of the business
• Basic economics
• Network effect
• Complexity
OLD - CLOSED
• Only harvest in-house
• Only open up “non-essential”
• Keep secrets
• “Control” communication
• Do everything yourself: focus?

5. Open Innovation - Who?

6. Open Innovation - How?
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externals: everybody!
•
Standards
Different levels
Open Source/Creative
Commons
Customers/Users
Suppliers
Partners
(distributors/agents)
Consultants
Professional Organizations
Standard setting bodies
Universities
Research organisations
Investors
Crowdsourcing
Competitors

7. Open Innovation - How?
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Different approaches to
different players
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gamification
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contest
focused collaboration complementary
skills/knowledge
crowdsourcing
•
Throughout the
organisation
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have internal champions
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train & coach externals
actively scan & reach
out
structures of review

8. •
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Open Innovation Challenges
Choice of partners - powerplay - trust
managing vs moderating the process
internal innovation fails - how will open innovation work?
corporate antibodies (“not invented here”)
innovation & implementation : short term v long term
define criteria for success
Intellectual Property

9. Intellectual Property - What?
INNOVATION
IDENTITY
™
www.mysite.url

10. Intellectual Property - Why?
Right to use
Right to block
Positive
Negative
www.mysite.ur
l
™

11. Intellectual Property - Why?
FUNDAMENT
AL RIGHT
TO COPY

12. Intellectual Property - How?
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Ownership: what does it mean?
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Open Source: guarantee the right to use (“the four
freedoms”) down the value chain
•
Public Commons v Private Commons
License: transfer/extend the right to use (through
covenant not to use the right to block)

13. Open Source - What?
Four Freedoms:
• Freedom to use
• Freedom to understand
• Freedom to change
• Freedom to share/distribute

14. Open Source - What?
Different licenses:
• Artistic
• LGPL - libraries
• GPL - viral

15. Open Source - What?
Software: Open Source
Content: Creative Commons
Hardware: Open Source hardware

16. Open Source - Why?
3D-IT™
Relative weight
TECHNOLOGY
NOVELTY
EFFICIENCY
(product)
(process)
FUNCTION
SPECIFIC
GENERIC
(customer)
(producer)
CONTENT
QUALITY
QUANTITY
(knowledge)
(data)

17. Open Source - How?
Business model: move from product to
services.
Identifying value.
Commoditisation and Community

18. Intellectual Property &
Open Innovation
Open Innovation:
Intellectual Property:
Open
Closed
External
Internal
Collaborative
Exclusive

19. Intellectual Property &
Secrecy
Secrecy in an information
age
Copycats

20. Adding Value?
The network effect
Free Riders & copying
Open systems
Competition
Diverse approach
Add value - for whom?

21. Open Data
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public
private

22. Open HR

23. So, where’s the value?
Metrics to use:
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Cost
Quality
Efficiency
Value Add