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web2.0 Updated 2009

  1. 1. Web2.0 Updated 2009<br />November 20009<br />Jo, SanKu<br />web2.0 Evangelist<br />SD Group @ KT<br />
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  6. 6. Global Economy Crisis<br />Knowledge Based Eocnomy<br />New Value/Power Relationship<br />New Structures: FamilySocialEconomy<br />New Rule<br />New Game<br />Alvin Toffler <br />Seoul, Korea<br />Nov. 27, 2008 <br />New World<br />
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  8. 8. Future Now<br />
  9. 9. The web2.0 Age<br />
  10. 10. Online/Web<br />Cyberspace<br />Yesterday<br />Today<br />Tomorrow<br />Life/Offline<br />
  11. 11. Volume of Participation<br /> Pre Media Age Mass Media Age Social <br /> Media Age<br />Consumers <br />Dictate<br />Consumers <br />Dictate<br />Professional Media<br />Dictate <br />Church, State, Monarchy <br />Dictate the Agenda<br />
  12. 12. web2.0<br />Power Shift to People<br />Empowered<br />Connected <br />Huge Disruption<br />
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  16. 16. Paradigm Shuffling<br />
  17. 17. web2.0 was about a new web<br />web2.0 is about <br />U<br />Philosophy<br />Culture <br />Politics<br />Education<br />Business<br />Life<br />
  18. 18. web2.0 for You<br />
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  20. 20.
  21. 21.
  22. 22. Shift to 2.0<br />Me2.0<br />Life2.0<br />Company2.0 <br />(web2.0 as Biz Platform)<br />*<br />Korea2.0<br />World2.0<br />
  23. 23. Web2.0 in Korea<br />
  24. 24. web2.0 Updated<br />
  25. 25. Mobile as Media<br />Real Time Web<br />
  26. 26. twitter<br />
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  30. 30.
  31. 31. Follow<br />Conversation Flow<br />@josanku<br />
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  37. 37.
  38. 38. Real Time Web<br />
  39. 39. From Pages to Stream<br />
  40. 40.
  41. 41. From Space to No Space<br />
  42. 42. Real Time Search<br />
  43. 43.
  44. 44. RSS<br />http<br />
  45. 45. Conversation<br />Social <br />Mobile<br />Location<br />Decentralized<br />Scale<br />Easy<br />Pragmatic<br />
  46. 46. Web Communication<br />OPEN<br />CONVERSATION<br />ARCHIVE<br />Instant Messenger<br />PRIVATE<br />
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  48. 48.
  49. 49.
  50. 50. Social Media<br />
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  54. 54.
  55. 55. Media<br />Information<br />Comm.<br />Shopping<br />Search<br />Entertainment<br />Social Wb, Peopleware/Socialware/Social Computing<br />PEOPLE<br />People as Platform<br />
  56. 56.
  57. 57.
  58. 58. Reputation, Social Capital<br />
  59. 59. Mobile<br />
  60. 60. Mobile<br />is Media<br />Voice to Webto Media<br />
  61. 61. Smartphone<br />24 H PC<br />Tool =&gt; Media<br />
  62. 62. Cult<br />
  63. 63. http://www.scribd.com/doc/21365349/Mary-Meeker-s-Internet-Presentation-2009<br />
  64. 64. twitter<br />
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  72. 72. Social+Mobile as<br />New Platform<br />
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  74. 74.
  75. 75. Disruption<br />Mobile<br />Social<br />
  76. 76. We thought ‘friend’ is a noun, <br />you think it’s a verb.<br />Do things in a group. Don’t do things by yourself. <br />Groups are stronger, groups are faster. <br />None of us is as smart as all of us.<br /> Eric Schmidt <br />
  77. 77. Big Brain<br />
  78. 78. Application<br />Store<br />
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  80. 80.
  81. 81. Dion Hinchcliffe<br />
  82. 82.
  83. 83. Cloud Computing<br />
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  85. 85.
  86. 86. Cloud Computing<br />Everything as a Service<br />X aaS<br />Everything on Demand (XoD)<br />Utility Computing<br />Software, Application, Platform, Hardware<br />Data, Business<br />
  87. 87. Augmented Reality<br />
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  91. 91.
  92. 92. Local<br />
  93. 93. Local<br />Web2.0 is People and Life<br />Cyberspace -&gt; Realspace -&gt; Real Life<br />
  94. 94. 사람 중심의 웹2.0 로컬서비스<br />우리동네<br />중소상공인에게는 힘이되고사용자에게는 즐거움을 주는<br />
  95. 95. 로컬서비스 컨셉<br />여기 지금 우리<br />Conversation<br />(유무선 연동, 소통)<br />People<br />(커뮤니티, 관계)<br />Local<br />(지역 정보 )<br />Web<br />SoIP<br />Mobile<br />IPTV<br />iPhone<br />
  96. 96. 로컬, 소통, 사람<br />삶<br />라이프스타일<br />모바일, 24시간 PC<br />실시간 소통 속의 생생한 정보<br />친구와 이웃 의견 신뢰(83%)<br />크라우드소싱: 430만 가게<br />
  97. 97. 로컬 서비스 오픈 플랫폼<br />사용자<br />지역정보<br />모바일SNS<br />포탈, 주요웹사이트, 신규 서비스<br />현실증강<br />소셜지역검색<br />DB:<br />로컬 정보, 리뷰, 랭킹, 소셜그라프<br />OPEN PLATFORM<br />고객 대상 또는 가게관리 서비스 활용<br />KT내 외부 서비스, 컨텐츠, 솔루션<br />중소상공인, 광고주<br />
  98. 98. Invisible Internet<br />
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  100. 100. 100<br />
  101. 101. Atoms 2 Bits<br />
  102. 102. Widget<br />
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  104. 104. Desktop Widget<br />Web Widget<br />Mobile Widget<br />Webwag.com, zenzui<br />Physical Widget<br />Widgetstation, chumby<br />
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  106. 106. Decentralization & Atomization <br />One Way<br />Limited Contents: Short Head<br />Centralized<br />Closed<br />Provider Centric<br />Two Ways<br />Unlimited Contents: + Longtail<br />Distributed<br />Open<br />User Centric<br />
  107. 107. Media: Mass Media -&gt; Me Media , We Media<br /> Content: Web Site -&gt; Page -&gt; Micro Content<br /> Convergence and Divergence<br />
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  110. 110. Seamless Experience on Multi Devices<br />Widget<br />Services Multi Devices<br />
  111. 111. Widget Station<br />Personal Internet Player <br />Open Source Hardware<br />Design + Simple + Internet + Widget + Toy + Private<br />
  112. 112. Widgets for Global Business<br />Open Widget Platform<br />
  113. 113. Olinda - a new radio<br />http://www.bbc.co.uk/blogs/radiolabs/2008/05/olinda_a_new_radio.shtml<br />
  114. 114. Smart <br />Data<br />
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  118. 118. The Smart Data Web<br />Nova Spivack, CEO & Founder Radar Networks<br />
  119. 119. Personalization<br />
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  122. 122. Age of Personalization<br />
  123. 123. Services<br />Contents<br />ME<br />Value & Attention<br />Business<br />
  124. 124. Online Video<br />
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  126. 126.
  127. 127. Publish<br />Search<br />Ad<br />
  128. 128. Video<br />“百聞不如一見” <br />
  129. 129. Online Video<br />Web/PC/OnDemand<br />Pro(RMC)<br />UGC<br />tv2.0<br />Internet TV<br />Open IPTV<br />IPTV<br />TV/Setup/Live<br />by josanku 2008<br />
  130. 130. Contents: Liberation<br />PCC<br />(Proteur Created Content)<br />UGC<br />(User Generated Content)<br />RMC<br />(Ready Made Content)<br />Quality<br />Reputation<br />News<br />Documentary<br />Entertainment<br />Mass, $$$$$<br />“百見不如一作”<br />Hot Issue<br />Information<br />Knowledge<br />HowTo Video<br />Parody<br />Viral Marketing<br />Many, $ or Not<br />Casual<br />Creativity<br />Fun<br />Clipping<br />Street News<br />Life Vloging<br />Some, Show<br />Short Head<br />Body<br />Long Tail<br />by josanku 2008<br />
  131. 131. Enterprise2.0<br />
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  135. 135. http://www.wordle.net/<br />
  136. 136. web2.0 GenerationEmployee, Partner, Customer, Anyone<br />
  137. 137. Vision<br />Market<br />People Value<br />Biz Models <br />Services<br />Company2.0<br />Culture<br />Fast Innovation<br /> Flat Communication<br />Risk<br />Strategy<br />Customer Relationship<br />Learning by Doing<br />Made in/for/by People<br />
  138. 138. Company1.0<br />web2.0<br />Hierarchical<br />Closed<br />Top Down<br />Control & Command<br />Participate<br />Open<br />Share<br />Security<br />Static, stable<br />Systemic Process<br />Collective Intelligence<br />Social Media<br />Attention Economy<br />New Money<br />?????<br />Enterprise2.0<br />BizModel2.0<br />Company2.0<br />
  139. 139. Hierarchy to Flat Creative Network<br />Command & Control<br />Creative Collaboration: <br />Communication and Decision Making<br />
  140. 140. Email Overload toWiki Collaborative Intelligence<br />
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  142. 142. And<br />
  143. 143. Green Web<br />
  144. 144. Information Overload<br />
  145. 145. Filter vs. Smart Connection<br />
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  147. 147. Internet Governance<br />Interneted Nations<br />
  148. 148. Government2.0<br />
  149. 149. Monetization<br />
  150. 150. Ad Platform, Attention EconomyAdvertisement2.0 <br /><ul><li>The Major or Only web2.0 Revenue Model
  151. 151. Two Side Economics
  152. 152. Attention=$: MS Cashback
  153. 153. Personalized
  154. 154. Advertisement as Content
  155. 155. Cost Per Action: iCompany
  156. 156. Type: Video, Mobile, Widget, Game
  157. 157. Social Ad Network
  158. 158. Wibro as an Advertisement</li></li></ul><li>Korea2.0<br />
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  161. 161. Via AppliaAntica<br />
  162. 162. korea2.0<br />=<br />f(web2.0)<br />
  163. 163. korea2.0 Initiative<br />
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  165. 165. change<br />chance<br />
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  167. 167. You’ll find today is the best chance you have to start being unreasonable, <br />to demand excellence, <br />to drive change, <br />to make everything happen.<br />Eric Schmidt<br />
  168. 168.
  169. 169. Web2.0?<br />
  170. 170. 맨땅에 헤딩이라도 할 때…<br />Me2.0, Company2.0, Korea2.0, World2.0<br />
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  178. 178. 돌리고 돌리고~ Start Small<br />Think Big, Start Small, Move Fast<br />
  179. 179. 4 You<br />josanku@kt.com<br />@josanku<br />

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