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Web2.0 Updated 2009 November 20009 Jo, SanKu web2.0 Evangelist SD Group @ KT
Global Economy Crisis Knowledge Based Eocnomy New Value/Power Relationship New  Structures: FamilySocialEconomy New Rule New Game Alvin Toffler   Seoul, Korea Nov. 27, 2008  New World
Future Now
The web2.0 Age
Online/Web Cyberspace Yesterday Today Tomorrow Life/Offline
Volume of Participation   Pre Media Age                Mass Media Age    Social                                                                         Media Age Consumers  Dictate Consumers  Dictate Professional Media Dictate  Church, State, Monarchy  Dictate the Agenda
web2.0 Power Shift to People Empowered Connected  Huge Disruption
Paradigm Shuffling
web2.0 was about a new web web2.0 is about  U Philosophy Culture  Politics Education Business Life
web2.0 for You
Shift  to 2.0 Me2.0 Life2.0 Company2.0  (web2.0 as Biz Platform) * Korea2.0 World2.0
Web2.0 in Korea
web2.0 Updated
Mobile as Media Real Time Web
twitter
Follow Conversation Flow @josanku
Real Time Web
From Pages to Stream
From Space to No Space
Real Time Search
RSS http
Conversation Social  Mobile Location Decentralized Scale Easy Pragmatic
Web Communication OPEN CONVERSATION ARCHIVE Instant Messenger PRIVATE
Social Media
Media Information Comm. Shopping Search Entertainment Social Wb, Peopleware/Socialware/Social Computing PEOPLE People as Platform
Reputation, Social Capital
Mobile
Mobile is Media Voice to Webto Media
Smartphone 24 H PC Tool => Media
Cult
http://www.scribd.com/doc/21365349/Mary-Meeker-s-Internet-Presentation-2009
twitter
Social+Mobile as New Platform
Disruption Mobile Social
We thought ‘friend’ is a noun,  you think it’s a verb. Do things in a group. Don’t do things by yourself.  Groups are stronger, groups are faster.  None of us is as smart as all of us.                                           Eric Schmidt
Big Brain
Application Store
Dion Hinchcliffe
Cloud Computing
Cloud Computing Everything as a Service X aaS Everything on Demand (XoD) Utility Computing Software, Application, Platform, Hardware Data, Business
Augmented Reality
Local
Local Web2.0 is People and Life Cyberspace -> Realspace -> Real Life
사람 중심의 웹2.0 로컬서비스 우리동네 중소상공인에게는 힘이되고사용자에게는 즐거움을 주는
로컬서비스 컨셉 여기         지금      우리 Conversation (유무선 연동, 소통) People (커뮤니티, 관계) Local (지역 정보 ) Web SoIP Mobile IPTV iPhone
로컬, 소통, 사람 삶 라이프스타일 모바일, 24시간 PC 실시간 소통 속의 생생한 정보 친구와 이웃 의견 신뢰(83%) 크라우드소싱: 430만 가게
로컬 서비스 오픈 플랫폼 사용자 지역정보 모바일SNS 포탈, 주요웹사이트,  신규 서비스 현실증강 소셜지역검색 DB: 로컬 정보, 리뷰,  랭킹, 소셜그라프 OPEN  PLATFORM 고객 대상  또는             가게관리 서비스 활용 KT내 외부 서비스, 컨텐츠, 솔루션 중소상공인,      광고주
Invisible Internet
100
Atoms 2 Bits
Widget
Desktop Widget Web Widget Mobile Widget Webwag.com, zenzui Physical Widget Widgetstation, chumby
Decentralization & Atomization  One Way Limited Contents: Short Head Centralized Closed Provider Centric Two Ways Unlimited Contents: + Longtail Distributed Open User Centric
 Media: Mass Media -> Me Media , We Media  Content: Web Site -> Page -> Micro Content  Convergence and Divergence
Seamless Experience on Multi Devices Widget Services                            Multi Devices
Widget Station Personal Internet Player  Open  Source Hardware Design + Simple + Internet + Widget + Toy + Private
Widgets for Global Business Open Widget Platform
Olinda - a new radio http://www.bbc.co.uk/blogs/radiolabs/2008/05/olinda_a_new_radio.shtml
Smart  Data
The Smart Data Web Nova Spivack, CEO & Founder Radar Networks
Personalization
Age of Personalization
Services Contents ME Value & Attention Business
Online Video
Publish Search Ad
Video “百聞不如一見”
Online Video Web/PC/OnDemand Pro(RMC) UGC tv2.0 Internet TV Open IPTV IPTV TV/Setup/Live by josanku 2008
Contents: Liberation PCC (Proteur Created Content) UGC (User Generated Content) RMC (Ready Made Content) Quality Reputation News Documentary Entertainment Mass, $$$$$ “百見不如一作” Hot Issue Information Knowledge HowTo Video Parody Viral Marketing Many, $ or Not Casual Creativity Fun Clipping Street News Life Vloging Some, Show Short Head Body Long Tail by josanku 2008
Enterprise2.0
http://www.wordle.net/
web2.0 GenerationEmployee, Partner, Customer, Anyone
Vision Market People Value Biz Models  Services Company2.0 Culture Fast Innovation     Flat Communication Risk Strategy Customer Relationship Learning by Doing Made in/for/by People
Company1.0 web2.0 Hierarchical Closed Top Down Control & Command Participate Open Share Security Static, stable Systemic Process Collective Intelligence Social Media Attention Economy New Money ????? Enterprise2.0 BizModel2.0 Company2.0
Hierarchy to Flat Creative Network Command & Control Creative Collaboration:  Communication and Decision Making
Email Overload toWiki Collaborative Intelligence
And
Green Web
Information Overload
Filter vs. Smart Connection
Internet Governance Interneted Nations
Government2.0
Monetization
Ad Platform, Attention EconomyAdvertisement2.0  ,[object Object]
Two Side Economics
Attention=$: MS Cashback
Personalized
Advertisement as Content
Cost Per Action: iCompany
Type: Video, Mobile, Widget, Game
Social Ad Network
Wibro as an Advertisement,[object Object]
Via AppliaAntica
korea2.0 = f(web2.0)
korea2.0 Initiative
change chance
You’ll find today is the best chance you have to start being unreasonable,  to demand excellence,  to drive change,  to make everything happen. Eric Schmidt
  Web2.0?
맨땅에 헤딩이라도 할 때… Me2.0, Company2.0, Korea2.0, World2.0

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