International Business Environments and Operations 16th Global Edition test b...
Local Directories for Business Success
1. Local Directory Marketing
Jose Cintron, MBA-CPC
(954) 374-8298
jose@mba4help.com
www.mba4help.com
http://www.linkedin.com/in/josecintron
2. What is Marketing?
Marketing is everything you do in
preparation for the sales:
__________________________________________________________
• Marketing materials, what they say and how they look
• Your website ranking
• How accessible is the website to your niche
• How you answer the phone and how you dress
• Your attitude and how you project your business
• Every single point of contact with your audience
• Marketing must be planned and measurable for ROI
www.mba4help.com
3. Interruption Marketing
DOES NOT WORK (Low ROI)
Outbound Marketing is out:
________________________
• Telemarketing
• Trade shows
• Direct mail
• Print ads
TV/radio ads
www.mba4help.com
4. Permission Marketing
DOES WORK (High ROI)
Inbound Marketing is in:
______________________
• Social Media/Networking
• Blogging/Press Release
• Viral videos/Information
• Pay per click/Display ads
• SEO/SEM/emails
Local Directories
www.mba4help.com
6. Social media trend
22% of online time is spend in social media network
In 2011 50% of marketers( including your competition)
will incorporate social media
Top 5 marketing tactics increasing in 2011
Social media 75%
Web search/SEO 51%
Email campaign 49%
Virtual Events 48%
Online advertising 28%
www.mba4help.com
12. Available presentations
Social media marketing Internet Marketing
Facebook Google pay per click
Twitter Yahoo pay per click
LinkedIn Facebook pay per click
YouTube LinkedIn pay per click
Blogger Email marketing
Search Engine Optimization
Google Business
Bookmarking Business Plan (2hrs)
Social media press release Business Startup
SEO-Website optimization SMM strategies
Local Directories
www.mba4help.com