Digital Marketing for the Ateneo MBA Student

www.josephdeungria.com
Digital Marketing
for the MBA Student
Questions and Actions 2017
Vcoach Bong De Ungria
Certified Digital Marketer (CDM)
CEO, Hyper Asia Pacific

1. Questions? and Exclamations!
2. My digital journey
3. What is Happening
4. Actions You Must Take
5. Finally....
Outline

• Text your answer (number) and nickname
and last name to this cell... 0917-8571089
• Sample answer: 100 Bong De Ungria
• The highest valid number wins!
• The winner gets bonus points for today’s
class participation grading...
Who wants to win our first
contest?

Give yourself 10 points each for every:
1. Facebook account
2. Blog
3. Facebook page
4. Facebook group
5. Twitter account
6. Instagram account
7. Active email address
8. Active cellphone number
9. Pinterest board
10.Linkedin profile
1. Questions? (and Prize)

And the winner is...
Please open your audio
When your name is announced

Anyare? (What Happened)
Ganoon? (Really?)
Sayang! (What a Waste!)
Bahala na! (Whatever will be)
Questions or exclamations
by the non-winners

This is an example of the
FUTURE of digital
marketing...

There are small, “free”
prizes like
bonus points....

And there are big prizes
like having being promoted to
be THE BOSS
tomorrow!

There will be a few winners!
But there Would be a lot more
who would say these next
5 phrases...

In 2011, over 11 months, I completed 11 marketing
modules on:
Mobile
Email
Websites
Blogs
Search Engines
Social Networks
Virtual Communities
As part of an Integrated Marketing Communications
Strategy
What does Certified Digital
Marketer mean?

18 years traditional marketing before
CDM (2010 to 2011)
6 years traditional and digital
marketing after
My CDM sandwich

While fully employed in corporate during
the day, was a night-time Marketing
Professor @ 4 Schools

Product Group Manager

Sales and Marketing Mgr

Regional Marketing Manager
(Asia Pacific)

Sales, Marketing & Technical
Mgr

Country Marketing Manager

AVP for Operations

Chief Operating Officer

SVP for Services

Managing Director-
Energy Group

1. Facebook account -3
2. Blogs- 42
3. Facebook page - 30
4. Facebook group- 28
5. Twitter account- 1
6. Instagram account- 1
7. Active email address- 6
8. Active cellphone number- 2
9. Pinterest board- 7
10.Linkedin profile- 1
I have only 1,210 points

Have used blogs to sell 2 cars
when I left the US in 2009

Used targetted SMS program
to selectively communicate
to 3,000 people over a 2 year
period
Inviting them to events
Birthday raffles
Seasonal greetings

MVP:
Happy 42nd birthday, Architect Juan
Santos! As one of our Most Valued
Partners, we invite you to reply YES
if you want to join our birthday raffle
only for celebrants for the month of
March. You are 1 of 30 architects
with birthdays this month.
Here’s how personalized the
SMS was...

Set up 2 Facebook pages that
has now 40,000 likes

That announced sales
promotions...

That engaged customers with
emotional conversations...

That was relevant and
participative....
(like this Back to School contest)

My top website has 230,000+ views!

New Generations
Have Come!
And They
Behave Differently!

I am Gen X and you are Gen Y

1. Accept.
We cannot stop CHANGE.
Ride the Wave...

2. Grow
Learn Continuously
Learn from your Mistakes
Learn from Others

3. Select
You can’t Master everything

4. Breakthrough Action
Traditional ways of doing things
New Paradigms
Don’t be Paralyzed

AGSB for the Win!
Anyare? Accept!

AGSB for the Win!
Anyare?
Ganoon?
Accept!
Grow!

AGSB for the Win!
Anyare?
Ganoon?
Sayang!
Accept!
Grow!
Select!

AGSB for the Win!
Anyare?
Ganoon?
Sayang!
Bahala na!
Accept!
Grow!
Select!
Breakthrough Action

My wish for you-
Dont be Sergs!

If you want it,
If you work at it,
Then you will learn some things
in this DIGITAL MARKETING course
That allow YOU to SUCCEED in
NEW DIGITAL ECOOMY!
My marketing crystal ball
predicts that...

The change will continue
exponentially...
Source: IPG Credentials Presentation

Where ownership,
hardwork and
years of experience is no longer
required for market leadership
Source: IPG Credentials Presentation

Given these trends and shifts,
the world’s greatest you
Needs to be DIGITAL and REAL

You can view an on-line copy
of this presentation...

Digital Marketing for the Ateneo MBA Student

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