Management by Objectives and ZYX Leadership

1. Management by Objectives
#MBO
Prof. Bong De Ungria
BSChE, BSME, MBA, CDM, Diploma in MarkCom

2. Outline
Management by Objectives
1. ZYX
2. Course Objectives
3. Session Z
4. Y Marketing
5. X to get there

3. ZYX LEADERSHIP
#ZYXLeaders
ZYX > ABC

4. ZYX Leadership
1. ZYX as a Jesuit strategy
2. ZYX for Personal Leadership
3. Unleashing the leader in me

5. Need 21 PEOPLE to participate!
1. COUNT OFF 1 to 21
2. Remember your number
3. Read the line that
corresponds to your
number
4. Read LOUD and PROUD.

6. Please read your 1 line
(but don’t read your number)
LOUDLY
CLEARLY
PASSIONATELY

7. 1. Today was the absolute worst day ever
2. And don’t try to convince me that
3. There’s something good in every day
4. Because, when you take a closer look,
5. The world is a pretty evil place
6. Even if
7. Some goodness does shine through
once in a while
8. Satisfaction and happiness don’t last.

8. 9. And its not true that
10.Its all in the mind and heart
11.Because
12.True happiness can be obtained
13.Only if one’s surroundings are good
14.Its not true that good exists
15.I’m sure that you can agree that

9. 16.The reality
17.Creates
18.My attitude
19.Its all beyond my control
20.And you’ll never in a million years hear me
say that
21.Today was a good day!!!
NOW: Read from bottom to top

10. 9. And its not true that
10.Its all in the mind and heart
11.Because
12.True happiness can be obtained
13.Only if one’s surroundings are good
14.Its not true that good exists
15.I’m sure that you can agree that

11. 1. Today was the absolute worst day ever
2. And don’t try to convince me that
3. There’s something good in every day
4. Because, when you take a closer look,
5. The world is a pretty evil place
6. Even if
7. Some goodness does shine through
once in a while
8. Satisfaction and happiness don’t last.

12. ANYARE?
What Happened?

13. FOLLOWERS read from top to bottom: ABC
LEADERS do ZYX
Start with the end in mind (bottom)
And then do the reverse- finding how the end
can be delivered.

14. ZYX Leadership
1. ZYX as a Citistores breaking barriers
strategy
2. ZYX for Personal Leadership
3. Unleashing the leader in me

15. I am a LEADER
I lead my LIFE
Starting today,
I will plan, think, act
ZYX

16. I am a LEADER
I lead my LIFE
Starting today,
I will plan, think, act
ZYX

17. ZYX LEADERSHIP
#ZYXLeaders
ZYX > ABC

18. Quick Survey
1. Who has a crystal ball at home?
2. If you had a crystal ball that can accurately
tell the future for only 1 question, what
would you ask it?
3. How many of you use waze? (radio traffic,
MMDA app, google maps)
4. What does Waze do for you?

19. For me, WAZE provides
(1-lowest value, 4-highest value)
1. Gives options
2. Despite limitations, offers best possible
result, most of the time (google maps-
based on preference)
3. Recalculates based on latest events,
decisions (no hand)
4. Keeps you focused on the Z (destination)

20. The best way to PREDICT your FUTURE
Is to CREATE it!
-Abraham Lincoln
Creating OUR Future @ AGSBMarkMa
#CreatingZ

21. Outline
# CreatingZ
1. Breaking the Barrier that is ABC
2. The End in Mind: Z
3. Remembering Y
4. What to do: X

22. Outline
# ZYX
1. Breaking the Barrier that is ABC
2. The End in Mind: Z
3. Remembering Y
4. What to do: X

23. ABC
Elementary pa ba tayo?
Balik-balik ba jeep natin?
May sapat na oras ba para magsimula ulit
Sa ABC araw-araw?

24. Outline
# ZYX
1. Breaking the Barrier that is ABC
2. The End in Mind: Z
3. Remembering Y
4. What to do: X

26. Why Z?

27. Why Z?
Baguio, Tagaytay, Tuguegarao

28. Why Z?
The road is not straight and easy

29. Why Z?
Challenges are a GIVEN!

30. Why Z?
Believe that the destination is worth it

31. Vision: What’s our end in mind?

32. Ateneo Graduate School of Business:
Vision

33. Vision/ Mission
(What business are we in?)

34. Expertise without integrity
is empty
Expertise
Empty

35. Integrity without expertise
is ineffectual
Integrity
Ineffectual

36. Irrelevant
Expertise & integrity without
service is irrelevant
Expertise Integrity

37. AGSB Mission: E + I + S
Expertise, Integrity, Service
Expertise
Empty
Integrity
Ineffectual
Service
Irrelevant
AGSB
Mission

38. What’s the Mission of AGSB?

39. What’s the Mission of AGSB?
SERVICE
With Expertise & Integrity

40. Vision/ Mission /
Objectives
8 Course Objectives
Specific Session by Session Objectives

41. Outline
# ZYX
1. Breaking the Barrier that is ABC
2. The End in Mind: Z
3. Remembering Y
4. What to do: X

42. Y1?
Y2?
Y3?

43. 1. Last Mile
2. Ultimate Value Maximizer
Why Marketing for You?

44. Ever heard of the last mile?

45. The last mile - is usually marketing related

46. 1. Feasibility Study
2. Get Financial Investment
3. Build Factory
4. Recruit and Train Personnel
5. Produce
6. Deliver to Point of Sale
7. Market and Sell the Product
For many companies, marketing
comes near the end

47. 1. Does not need the value you offer
2. Not aware that your product is available
3. Prefers another brand
4. Tries the product once and then goes back to old
product
5. Likes the product for a while but switches due to
inconsistent product
Marketing at the End Results to Last
Mile Failures:
Customer:

48. 1. Last Mile
2. Ultimate Value Maximizer
Why Marketing for You?

49. Why is marketing the ultimate
value maximizer?
Plain white T shirt sold at Tiangge

50. Why is marketing the ultimate value maximizer?
Operations, HR & Finance = +156%
T-shirt with cheaper materials, more efficient plant and
equity instead of debt

51. Why is marketing the ultimate value maximizer?
Going direct can boost profit 244%
T-shirt sold on-line

52. Why is marketing the ultimate value maximizer?
Brand? Only 7,733% profit increase
One check can do all the wonders

53. Why is marketing the ultimate value maximizer?
Fake brands 444% > unbranded, 244%
P100 Nike shirt @ Tiangge?

54. Why is marketing the ultimate value maximizer?
Brand fail can reduce profits, -78%
Double check?

55. Outline
# ZYX
1. Breaking the Barrier that is ABC
2. The End in Mind: Z
3. Remembering Y
4. What to do: X

56. X
What to do
That answers the Y
And Delivers the Z

57. # ZYX
The best way to PREDICT your FUTURE
Is to CREATE it!
-Abraham Lincoln
Creating OUR Future @ Citistores