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Thursday, March 26, 2009
Welcome
              Albert Lai, Kontagent




Thursday, March 26, 2009
Making your Websites Social
              with Facebook Connect


              March 25, 2009




Thursday, March 26, 2009
Hi




Thursday, March 26, 2009
Our Mission
              Give people the power to
              share and make the world
              more open and connected


Thursday, March 26, 2009
Your Mission:
              Create opportunities for people
              to
              share and make the world
              more open and connected


Thursday, March 26, 2009
Facebook Connect for iPhone
         Get started today: http://developers.facebook.com/




Thursday, March 26, 2009
What are your goals?
       1) Build Trafic
       2) Create Deep Engagement
       3) Profit wildly $$$




Thursday, March 26, 2009
How can Facebook Connect help?
       1) Build Trafic - through social distribution
       2) Create Deep Engagement - with identity and social context
       3) Profit wildly $$$ - with more trafic and engagement




Thursday, March 26, 2009
Foundations


                           03 Feed




                           02 Friends




                           01 Identity




Thursday, March 26, 2009
Problem: Too much to fill out




Thursday, March 26, 2009
Problem: Too much to fill out




Thursday, March 26, 2009
Problem: Too much to fill out




Thursday, March 26, 2009
Problem: Too much to fill out




Thursday, March 26, 2009
Identity: 1-click login with Facebook Connect




Thursday, March 26, 2009
Identity: 1-click login with Facebook Connect




Thursday, March 26, 2009
Identity: 1-click login with Facebook Connect




Thursday, March 26, 2009
Identity: 1-click login with Facebook Connect




Thursday, March 26, 2009
Identity: 1-click login with Facebook Connect




Thursday, March 26, 2009
Identity: 1-click login with Facebook Connect




Thursday, March 26, 2009
Identity: 1-click login with Facebook Connect




Thursday, March 26, 2009
Identity: 1-click login with Facebook Connect




Thursday, March 26, 2009
Identity: 1-click login with Facebook Connect




Thursday, March 26, 2009
How To
             Two lines of Javascript
         ▪


             Initializes Facebook Connect for your site
         ▪

             Gets login status from Facebook
         ▪

             Parses any XFBML tags
         ▪




Thursday, March 26, 2009
How To
         Profiles and logged-in state




Thursday, March 26, 2009
Problem: Too lonely




Thursday, March 26, 2009
Problem: Too lonely




Thursday, March 26, 2009
Problem: Too lonely




Thursday, March 26, 2009
Friends: Discovery and inviting friends




Thursday, March 26, 2009
Friends: Discovery and inviting friends




Thursday, March 26, 2009
Friends: Discovery and inviting friends




Thursday, March 26, 2009
Friends: Discovery and inviting friends




Thursday, March 26, 2009
Friends: Discovery and inviting friends




Thursday, March 26, 2009
Friends: Discovery and inviting friends




Thursday, March 26, 2009
Friends:LinkingContext as a Filter
                 Social
         Friend

                                                                                          Massive
                                                                                          amounts
                                                                                          of content




                                                                                          Friends are
                                                                                          the filter
                                    User Reviews                     Discussion   Blogs
                                                                       Board


                                                                                          Discovery
                                                                                          of friends
                                                                                          content
                           Videos                  Photos   People
Thursday, March 26, 2009
How To
             Get your session from Javascript
         ▪


             It’s stored in your local cookies
         ▪

             Connect it to your server session
         ▪

             Make any Facebook API calls
         ▪




Thursday, March 26, 2009
I’ve got my identity
       I’ve got my friends
       Now what?



Thursday, March 26, 2009
Four ways to communicate via Facebook




Thursday, March 26, 2009
Four ways to communicate via Facebook
            1) Requests:
            ▪ “Will you do X?”




Thursday, March 26, 2009
Four ways to communicate via Facebook
            1) Requests:
            ▪ “Will you do X?”



            2) Notifications:
            ▪ “I just did X at you”




Thursday, March 26, 2009
Four ways to communicate via Facebook
            1) Requests:
            ▪ “Will you do X?”



            2) Notifications:
            ▪ “I just did X at you”



            3) Updates or Announcements:
            ▪ “There is something new”




Thursday, March 26, 2009
Four ways to communicate via Facebook
            1) Requests:
            ▪ “Will you do X?”



            2) Notifications:
            ▪ “I just did X at you”



            3) Updates or Announcements:
            ▪ “There is something new”



            4) Stream
            ▪ “I want to tell you about...”




Thursday, March 26, 2009
The stream




Thursday, March 26, 2009
Feed: Reporting - Sharing




Thursday, March 26, 2009
Feed Story Details


                      Actor
                          User Message

                            Media (image/
                            flash)
                            Body
                           Action Links




Thursday, March 26, 2009
New Feed Forms: More sharing, less reporting
           • User-editable comment
             field
           • Comment can be pre-filled
             by application with user
             content
           • User comment will be
             returned to application
           • Same methods, new
             parameter: user_message




Thursday, March 26, 2009
Thursday, March 26, 2009
Thursday, March 26, 2009
Thursday, March 26, 2009
Comments on the web should be social




Thursday, March 26, 2009
Comments on the web should be social




Thursday, March 26, 2009
Comments on the web should be social




Thursday, March 26, 2009
Comments on the web should be social




Thursday, March 26, 2009
How To
             Register feed templates
         ▪


                 Tokenized Format
             ▪

                 JSON-encoded data for each story
             ▪


             Prompt user to publish
         ▪


                 Javascript API + Ajax dialog
             ▪


                 Server-side publishing available too
             ▪




Thursday, March 26, 2009
Your Mission:
              Give people the opportunity to
              share and make the world
              more open and connected


Thursday, March 26, 2009
(c) 2008 Facebook, Inc. or its licensors.  quot;Facebookquot; is a registered trademark of Facebook, Inc.. All rights reserved. 1.0




Thursday, March 26, 2009

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Making Your Websites Social with Facebook Connect - SF Facebook Dev Garage 3 25

  • 2. Welcome Albert Lai, Kontagent Thursday, March 26, 2009
  • 3. Making your Websites Social with Facebook Connect March 25, 2009 Thursday, March 26, 2009
  • 5. Our Mission Give people the power to share and make the world more open and connected Thursday, March 26, 2009
  • 6. Your Mission: Create opportunities for people to share and make the world more open and connected Thursday, March 26, 2009
  • 7. Facebook Connect for iPhone Get started today: http://developers.facebook.com/ Thursday, March 26, 2009
  • 8. What are your goals? 1) Build Trafic 2) Create Deep Engagement 3) Profit wildly $$$ Thursday, March 26, 2009
  • 9. How can Facebook Connect help? 1) Build Trafic - through social distribution 2) Create Deep Engagement - with identity and social context 3) Profit wildly $$$ - with more trafic and engagement Thursday, March 26, 2009
  • 10. Foundations 03 Feed 02 Friends 01 Identity Thursday, March 26, 2009
  • 11. Problem: Too much to fill out Thursday, March 26, 2009
  • 12. Problem: Too much to fill out Thursday, March 26, 2009
  • 13. Problem: Too much to fill out Thursday, March 26, 2009
  • 14. Problem: Too much to fill out Thursday, March 26, 2009
  • 15. Identity: 1-click login with Facebook Connect Thursday, March 26, 2009
  • 16. Identity: 1-click login with Facebook Connect Thursday, March 26, 2009
  • 17. Identity: 1-click login with Facebook Connect Thursday, March 26, 2009
  • 18. Identity: 1-click login with Facebook Connect Thursday, March 26, 2009
  • 19. Identity: 1-click login with Facebook Connect Thursday, March 26, 2009
  • 20. Identity: 1-click login with Facebook Connect Thursday, March 26, 2009
  • 21. Identity: 1-click login with Facebook Connect Thursday, March 26, 2009
  • 22. Identity: 1-click login with Facebook Connect Thursday, March 26, 2009
  • 23. Identity: 1-click login with Facebook Connect Thursday, March 26, 2009
  • 24. How To Two lines of Javascript ▪ Initializes Facebook Connect for your site ▪ Gets login status from Facebook ▪ Parses any XFBML tags ▪ Thursday, March 26, 2009
  • 25. How To Profiles and logged-in state Thursday, March 26, 2009
  • 29. Friends: Discovery and inviting friends Thursday, March 26, 2009
  • 30. Friends: Discovery and inviting friends Thursday, March 26, 2009
  • 31. Friends: Discovery and inviting friends Thursday, March 26, 2009
  • 32. Friends: Discovery and inviting friends Thursday, March 26, 2009
  • 33. Friends: Discovery and inviting friends Thursday, March 26, 2009
  • 34. Friends: Discovery and inviting friends Thursday, March 26, 2009
  • 35. Friends:LinkingContext as a Filter Social Friend Massive amounts of content Friends are the filter User Reviews Discussion Blogs Board Discovery of friends content Videos Photos People Thursday, March 26, 2009
  • 36. How To Get your session from Javascript ▪ It’s stored in your local cookies ▪ Connect it to your server session ▪ Make any Facebook API calls ▪ Thursday, March 26, 2009
  • 37. I’ve got my identity I’ve got my friends Now what? Thursday, March 26, 2009
  • 38. Four ways to communicate via Facebook Thursday, March 26, 2009
  • 39. Four ways to communicate via Facebook 1) Requests: ▪ “Will you do X?” Thursday, March 26, 2009
  • 40. Four ways to communicate via Facebook 1) Requests: ▪ “Will you do X?” 2) Notifications: ▪ “I just did X at you” Thursday, March 26, 2009
  • 41. Four ways to communicate via Facebook 1) Requests: ▪ “Will you do X?” 2) Notifications: ▪ “I just did X at you” 3) Updates or Announcements: ▪ “There is something new” Thursday, March 26, 2009
  • 42. Four ways to communicate via Facebook 1) Requests: ▪ “Will you do X?” 2) Notifications: ▪ “I just did X at you” 3) Updates or Announcements: ▪ “There is something new” 4) Stream ▪ “I want to tell you about...” Thursday, March 26, 2009
  • 44. Feed: Reporting - Sharing Thursday, March 26, 2009
  • 45. Feed Story Details Actor User Message Media (image/ flash) Body Action Links Thursday, March 26, 2009
  • 46. New Feed Forms: More sharing, less reporting • User-editable comment field • Comment can be pre-filled by application with user content • User comment will be returned to application • Same methods, new parameter: user_message Thursday, March 26, 2009
  • 50. Comments on the web should be social Thursday, March 26, 2009
  • 51. Comments on the web should be social Thursday, March 26, 2009
  • 52. Comments on the web should be social Thursday, March 26, 2009
  • 53. Comments on the web should be social Thursday, March 26, 2009
  • 54. How To Register feed templates ▪ Tokenized Format ▪ JSON-encoded data for each story ▪ Prompt user to publish ▪ Javascript API + Ajax dialog ▪ Server-side publishing available too ▪ Thursday, March 26, 2009
  • 55. Your Mission: Give people the opportunity to share and make the world more open and connected Thursday, March 26, 2009
  • 56. (c) 2008 Facebook, Inc. or its licensors.  quot;Facebookquot; is a registered trademark of Facebook, Inc.. All rights reserved. 1.0 Thursday, March 26, 2009

Notas del editor

  1. Facebook’s mission is to give people the power to share themselves and make the world more open and transparent. What we all do – our engineers at Facebook and developers on Platform – is we give people tools, and the power, to share themselves and communicate in different ways. What we have found is that the most important information in the world is inside people. It’s how they’re thinking, how they’re feeling, how they relate to the people around them. And that information isn’t accessible in the world. It’s not out there available to be indexed. It’s only accessible if people choose to share it themselves and have the tools to do so, and that’s what we’re building. The first version of the web was about putting all the information that existed offline now online. The next version will be about understanding that the web isn’t about sharing information, it’s about people sharing themselves. The full potential of the web is gives power back to the people so that everyone has a voice and can share what is important to them. When that happens, more information will be available because people had control and chose to share it. The world will be a more transparent place, and this transparency will help us understand each other. It will help us see the good and the bad that we do and help us give each other more feedback to do more good. As the world gets more and more complex, transparency and sharing are key to the world being in harmony. And that’s what we’re all doing – we’re giving people the power to the share themselves and create this world. This isn’t one organization’s mission. Making the world more transparent and bringing people together is more than any one organization can do. This is what we’re all doing, and we’re doing it together.
  2. Today, Facebook has over 150 million active users around the world. We define active users as people who’ve visited Facebook at least once in the past 30 days.
  3. Facebook’s mission is to give people the power to share themselves and make the world more open and transparent. What we all do – our engineers at Facebook and developers on Platform – is we give people tools, and the power, to share themselves and communicate in different ways. What we have found is that the most important information in the world is inside people. It’s how they’re thinking, how they’re feeling, how they relate to the people around them. And that information isn’t accessible in the world. It’s not out there available to be indexed. It’s only accessible if people choose to share it themselves and have the tools to do so, and that’s what we’re building. The first version of the web was about putting all the information that existed offline now online. The next version will be about understanding that the web isn’t about sharing information, it’s about people sharing themselves. The full potential of the web is gives power back to the people so that everyone has a voice and can share what is important to them. When that happens, more information will be available because people had control and chose to share it. The world will be a more transparent place, and this transparency will help us understand each other. It will help us see the good and the bad that we do and help us give each other more feedback to do more good. As the world gets more and more complex, transparency and sharing are key to the world being in harmony. And that’s what we’re all doing – we’re giving people the power to the share themselves and create this world. This isn’t one organization’s mission. Making the world more transparent and bringing people together is more than any one organization can do. This is what we’re all doing, and we’re doing it together.
  4. Facebook’s mission is to give people the power to share themselves and make the world more open and transparent. What we all do – our engineers at Facebook and developers on Platform – is we give people tools, and the power, to share themselves and communicate in different ways. What we have found is that the most important information in the world is inside people. It’s how they’re thinking, how they’re feeling, how they relate to the people around them. And that information isn’t accessible in the world. It’s not out there available to be indexed. It’s only accessible if people choose to share it themselves and have the tools to do so, and that’s what we’re building. The first version of the web was about putting all the information that existed offline now online. The next version will be about understanding that the web isn’t about sharing information, it’s about people sharing themselves. The full potential of the web is gives power back to the people so that everyone has a voice and can share what is important to them. When that happens, more information will be available because people had control and chose to share it. The world will be a more transparent place, and this transparency will help us understand each other. It will help us see the good and the bad that we do and help us give each other more feedback to do more good. As the world gets more and more complex, transparency and sharing are key to the world being in harmony. And that’s what we’re all doing – we’re giving people the power to the share themselves and create this world. This isn’t one organization’s mission. Making the world more transparent and bringing people together is more than any one organization can do. This is what we’re all doing, and we’re doing it together.
  5. Yesterday, Dave announced that Facebook Connect for iPhone is now available. We’ve created a lot of documentation on our developer website, including a 5-minute how-to video tutorial to help you get started.